Customer Experience Management: Creating Dynamic and Personalized Digital User Engagements

THURSDAY, JUNE 27, 2013 - 11:00am PT / 2:00pm ET
In the digital age, content is consumed and discarded at a ferocious pace. Sites can no longer depend on quality content alone to draw visitors in or rely on them to easily navigate to the latest featured article or video. The growing expectation is for content providers to deliver a highly relevant and personalized, dynamic engagement that broadens discovery without narrowing the user experience. Falling short risks losing audience share to those that deliver superior customer engagements that increase traffic, lengthen time on site, improve loyalty and drive incremental advertising and ecommerce revenue.

Please join this live and interactive discussion, where industry experts Alex Withers and Geoff Shaw discuss how Sporting News:
  • Improved their customer engagement & personalization strategy to thrive as an all-digital publisher
  • Fueled revenue growth through accurate and relevant search, recommendations and dynamic content generation
  • Increased page views by leveraging individual behavior to deliver the right content, at the right time on the right device
Register now for this informative and impactful session.

Audio is streamed over the Internet, so turn up your computer speakers!
Theresa Cramer
EContent & Intranets
Geoff Shaw
General Manager
Sporting News Media
Alex Withers
General Manager - Digital Business