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Marketing With AI: Chatbots Are Smarter Than You Think

Marketers have done well by pairing technological advancements with the best AI tools—such as personalization based on browsing history. This trend should continue with the new era of global chatbots. When companies move toward marketing by chat, they need to use this channel wisely or risk damaging their customer relationships. As technology advances, user expectations rise.Read More >>

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EContent Infographic--Content Localization by the Numbers

Every issue of EContent brings you insight from the industry's most influential thinkers and strategists. Now we're bringing that to you in infographic form. In this installment we look at the importance of content globalization, translation, and localization. Read More >>

Gallup and the Knight Foundation Team Up to Understand What Makes News Trustworthy

A study by the Knight Foundation, in partnership with Gallup, shows that while the American people believe the role of the media is fundamental to democracy, they do not see any media fulfilling that role satisfactorily. The study is part of a series undertaken by the Knight Foundation's Trust, Media and Democracy initiative; it's the largest on the topic, with more than 19,000 adults in the U.S participating in research conducted throughout early 2018.Read More >>

Why Marketing Teams Are a Cyber-Target

Marketing companies are the perfect target for cybersecurity attacks. Here's why, and how to stop them. Read More >>

What Do Buyers Really Want in a Digital Experience Platform?

The assumption that organizations would buy a single-vendor DXP based on the number of parts within said solution is at odds with what our analysts and consultants were seeing across companies of all sizes and industry sectors. We decided that it was time for voice-of-the-buyer, fact-based insight that would separate DXP myths from reality.Read More >>

C-Suite Conversation: An Interview with Heather Whaling, Founder of Geben

Heather Whaling, who founded the PR firm Geben at her dining room table in Columbus, Ohio, 9 years ago, is a longtime proponent of public relations (PR) professionals acting as technologists. "The majority of PR happens in and around online now," she says, pointing to how brands successfully leverage social media channels such as Snapchat and Facebook.Read More >>

Video Popularity Still on the Rise: Opportunities for Publishers

According to a worldwide survey from Google and Statista, video consumption is popular, ranging from a consumer consumption high of 95% in Saudi Arabia to a low of 54% in South Africa. In the U.S., 85% of internet users say they watch online video. That popularity has spurred the use of video not only for information and entertainment, but also for marketing.Read More >>

Meet the 2018 EContent 100 Judging Team

Here are the 10 professionals who decided ?which companies would make the EContent 100.Read More >>

Meet the 18th Annual EContent 100 Winners

This year's EContent 100 list includes companies that are changing with the times and some that are leading the charge. Find out which 100 companies made this year's list of companies that Matter Most in the Digital Content Industry.Read More >>

EContent 100 2018: Categories

Here we define the categories we use to acknowledge the EContent 100 Companies that Matter Most in the Digital Content Industry.Read More >>

An Interview with Chao Li, Product Manager of Emergin Platforms, Group Nine Media

As product manager of emerging platforms at Group Nine Media, a family of digital media brands, Chao Li's primary responsibilities are to identify new technologies that will help all of Group Nine's brands (NowThis, The Dodo, Seeker, and Thrillist) create more impactful storytelling and share stories across diverse platforms.Read More >>
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