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Ecommerce Makes Digital Globalization Happen

Globalizing content, and localizing it at scale, play crucial roles in the continued expansion of ecommerce across a number of markets and are therefore considered reliable business performance indicators. Here is a brief overview of a few globalization best practices powering international ecommerce.Read More >>


Winning With Customer-First and Mobile-First Strategy

At Mobile World Congress (MWC) 2016, GSMA revealed that there are now more mobile connections than people on the planet. Looking at the Goliath that is Apple, there are now 2 million apps in the Apple App Store. There have been 130 billion apps downloaded, and developers have earned $50 billion in revenues. Apple will likely sell 200 million iPhones this year--which are more powerful than the computer used to put a man on the moon. We replace our phones every 2 years for another one that is more powerful and has more sensors. Mobile now accounts for more than 50% of traffic for the majority of brands. Read More >>

Gaming the Ghost: Creative Ways to Leverage Snapchat

Snapchat offers some obvious routes for a brand to gain exposure, and some are already mainstream: sponsored lenses, sponsored Geofilters, and Snap ads getting you in front of Snapchat's millions of users. If you're a smaller brand or interested in reaching Snapchat users in less conventional ways, we're ready to shine light on some corners of Snapchat you might not have considered in your marketing approach. Read More >>

Maintaining Best Practices for SEO

The SEO industry is constantly changing. It is important that Sandra Wallace and her business, Wally's Hobbies, keep up to date with all these changes. Where should she be doing her research?Read More >>

The Atlantic Moves Toward Banning Ad Blockers, Asks Readers to Pay for an Ad Free Experience

The use of ad blockers has been on the rise, cutting deeper into publishers' already slim profits. Now, The Atlantic is fighting back, announcing, "Visitors to our site who use an ad or script blocker will now see a message offering two options: Whitelist The Atlantic, or purchase an ad-free subscription. While we're in beta, we won't prevent ad-block users from continuing to read The Atlantic. But our intention is to soon ask ad-block users to make a choice."Read More >>

SIIA: A Case of Overhauling an Online Presence

Similar to many companies and organizations, SIIA found itself with a WCM system that no longer worked for its needs. As the expectations of audiences evolved, the organization's website needed to as well, but upgrading its open source WCM system was not feasible. In order to get the latest and greatest tools and capabilities, SIIA had to find a new platform to create its updated website. In addition, SIIA decided it needed a little help building the new site if it wanted to get it done on time. Read More >>

Mobile Design and Local SEO: A Match Made in Heaven

Mobile-first strategy is a must, but an often overlooked part of that is Local SEO. Learn why and how you should incorporate local searches into your strategy. Read More >>

Sign-in to Watch "Introduction to Fast Tracking Content Globalization" Webinar On-Demand

Gilbane 2016 presenter Bruno Herrmann gave us a preview of the many lessons he will be sharing in his workshop on content globalization. You can now sign-in to see the webinar on-demand. Read More >>

The Potential of Push Messaging for Mobile Marketers

Push notifications from an app can be powerful messages that drive engagement back to the mothership. However, since phones are such personal devices, experts say marketers must use the communications respectfully and strategically.Read More >>

Keeping Up With Content and Marketing Technology

Marketers, intranet managers, publishers, and the IT professionals that support them not only need to understand the specific product technologies that support core domain functions, they also need a working knowledge of the technologies they interact, integrate, and overlap with. Read More >>

How Visual Content Marketing is Helping Brands Promote Localization

As reflected in the mega popularity of products like Instagram and Snapchat, today's users want to feel immersed in a visual experience. As they scroll through timelines and feeds brushing past photo after photo, consumers are forgoing language and pervasive sales pitches in favor of witnessing a brand interact with Facebook fans and Twitter followers. Localization is how you stand out, and visual content marketing is making it more achievable than ever before.Read More >>
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