As organizations and individuals work to build their Twitter followers they eagerly watch for mentions and RTs (retweets). And then they spot something like this: "XYZ E-publication is out today! Top stories by @thisperson @thatperson @YOU!" Your first inclination is to quickly RT the tweet to all of your followers and respond to the poster with a heart-felt "gee, thanks so much for including me!" But, wait a minute, is there any real value in this kind of exposure?
Please join this live and interactive discussion, where industry experts Alex Withers and Geoff Shaw discuss how Sporting News improved their customer engagement & personalization strategy to thrive as an all-digital publisher; fueled revenue growth through accurate and relevant search, recommendations and dynamic content generation; and increased page views by leveraging individual behavior to deliver the right content, at the right time on the right device.
To reach today’s audiences you must have your content accessible in a variety of formats and across platforms. To achieve this goal, different tools and content creation environments must be utilized. Download now to learn more.