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Optimizing Online Experiences for Consumers in the Digital Age

Integrating new technologies into a customer engagement/marketing plan needs to be carefully measured to maintain consumer trust and ensure they feel comfortable adopting a new platform. This plan should include strategies for transitioning consumers from one channel to another, alleviating fears about the risks of new technology and, most importantly, helping to define the unique value of devices like a digital assistant for their day-to-day needs. Read More >>

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Why is Facebook Betting Big on Stories?

Facebook's investment in Stories overall will certainly come at the cost of one platform: Snapchat. The past 10 years of social media analysis tells us that Stories, as a format, won't be appealing forever. Content formats come and go. So, the time is now to invest in Stories.Read More >>

Navigating Omnichannel Strategy with Analytics as Your Guide

Today's businesses face a new reality: customers now communicate via numerous digital self-service channels such as web, chat, and text. While 93% percent of organizations agree that providing a seamless quality experience across all channels is important, less than half actually think they're very effective in meeting that goal.Read More >>

Hype, Hope, and History Converge for International Podcast Day

Belated Happy International Podcast Day (IPD)! Podcasts have had a lot of ups and downs. That's OK. Because having a massive burst of enthusiasm followed by feelings of disappointment is totally normal for emerging technologies. Read More >>

To Win in Digital Advertising, Easy Is Not Always Better

Small business and enterprise customers alike have shared a common frustration with Google's overly complex interface and left many marketers scratching their heads. Compared to the newer, sexier advertising platforms like Facebook which branded itself as the "easiest to use online advertising platform," Adwords has been described as complicated, outdated, and expensive.Read More >>

Startup Marketing: Where to Begin

Startup marketing can be a very complex endeavor. In order to get the most bang for your buck, you'll need to be patient, plan, revise, and research. There are only so many hours in the day and time management for new companies is extremely important.Read More >>

Emails That Get Results: Four Strategies for Success

By getting back to the basics of email marketing, you can bring a new level of sophistication to your program. Here are four simple steps to take that can have an immediate impact on your email campaigns.Read More >>

New Research Reinforces Old Notions About Content Marketing

Research from Clutch finds content marketing is still working, even when consumers are skeptical. Read More >>

Nielsen Dives into the Digital Lives of Black Consumers

From Consumers to Creators: The Digital Lives of Black Consumers is the third in Nielsen's 2018 Diverse Intelligence Series, which has focused on the digital lives of multicultural consumers. Read More >>

Three Key Strategies to Underpin Content Management Plans

Business plans are exhaustive and all-encompassing, outlining the vision of what a business is trying to achieve and a strategy and tactics for achieving that vision. Organizations should follow the same process as they design and implement content management plans. The overarching mission of these plans should be improved data integrity, increased employee productivity, and comprehensive data security. With that goal in mind, what are the three most important strategies and supporting tactics in a content management plan? Read More >>

Identifying the Right Content for Your Strategy

A smart content strategy will ensure customers keep coming back. A well-executed strategy can be an incredible engagement tool that attracts consumers, grows your audience, and influences visitors to make a purchase. But finding the content that will speak best to your customers can be a challenge. Here are four quick and easy tips to help your marketing team spot the exact kind of content that will work best for your brand.Read More >>
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