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Rockfish: A Case of Rebuilding a Website

One of Rockfish's clients, Corner Bakery Cafe, was looking to relaunch its website with content at its heart, and Rockfish was selected to be the agency to relaunch the site. Rockfish needed to find the right CMS to address the needs of its client.Read More >>

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A Guide to Multilingual Search

The web is worldwide. If you're responsible for managing a site, sooner or later you'll be involved in managing sites across borders, time zones, cultures, and languages. The truth is, nobody outside of Google really knows how to make your pages rank high in search engine results. They have many complex algorithms that are always changing. The number of requests Google receives grows year after year and is now thought to be 500 million queries a day from across the globe.Read More >>

The Long Tail of Knowledge: Big Data's Impact on Knowledge Management

Making sense of large amounts of disorganized information that is spread across wide swaths of an organization has always been the defining challenge of knowledge management. In recent years, the ability for organizations to capture information about themselves, their customers, and every facet of their business has increased exponentially; the phenomenon, of course, is known as "big data." As troves of data grow, so too does the potential to leverage it, and one key to keeping up with that potential is through the implementation of systems and solutions that streamline your organization's ability to analyze it, access it, and act on it. In short, big data is spurring the symbolic "long tail" of institutional knowledge to grow ever longer, and organizations must be prepared to adjust their knowledge management strategy to compensate.Read More >>

Content Cleanup: An Interview with Neil Mody, CEO, nRelate

In March Neil Mody, CEO of nRelate published an open letter on the company's site calling attention to something he sees as a major problem afflicting web content: native advertisement starting down the path to banner blindness. But rather than defend the practice, Mody is admitted to being part of the problem and wants to put nRelate on the path to "Content Cleanup". EContent talked to him about the problem and the solution.Read More >>

The Rise of the Content Marketing Executive

Content marketing is a hot topic among publishers, marketers, and content providers in general. Despite the buzz, confusion still abounds. From how to define content marketing to how to execute a strategy-and reach your goals-many companies are still struggling with the details of content marketing. But a big influx of cash--and man power--looks as if it is in the future.Read More >>

How to Get Gamified: An Interview with James Davidson

The applications of gamification are growing. Many companies are finding new and interesting ways to apply this trend in their industries, but others struggle with understanding how to get started. EContent interviewed James Davidson, digital marketing leader and social business strategist for 7Summits about how companies can get started applying gamification techniques. Read More >>

Facebook Getting Closer to Being an Entirely Paid Media Site for Brands?

Surprise! Facebook is about to change the use of its platform for marketers. Ever hear this before? "A source professionally familiar with Facebook's marketing strategy, who requested to remain anonymous, ... [states] that the social network is ‘in the process of slashing organic page reach' down to 1 or 2 percent," according to Valleywag. What could prompt yet another change for Facebook?Read More >>

Is Print Making a Comeback?

With Newsweek's December 2013 announcement that it is reintroducing a print publication and many continuing to stand behind print as a viable option, even in the internet era, content providers are beginning to reconsider their distribution strategies. While the race has been on to "go digital" over the past few years, many are realizing that print is still relevant-particularly in certain niche markets and with certain target audiences.Read More >>

Can Big Data Make You a Better Publisher?

Big Data is all about a relatively simple idea--an idea with profound impacts for publishers: "Big Data is the ability to customize and personalize a user experience based on what you know about that user," says Gordon McLeod, president of Krux, producers of a data management platform that can help businesses collect, analyze, and make Big Data actionable. "So there are many other ways to use it beyond the core advertising technology. It's all the same data. It's what you know about your users and about people like them and taking action against it in real time."Read More >>

EContent Live Video: Jose Castillo, Steve Garfield, and Jeff Cutler

Do you have questions about online video? Are you wondering how to get started? Which platforms to use? What tools you need? More importantly, are you wondering what Steve Garfield thinks about Google Glass? Do you want to see Jeff Cutler's cat? Then watch our most recent ECLive Google Hangout, hosted by Jose Castillo. Read More >>

The Mobile Marketing Challenge: An Interview with Eli Portnoy

Mobile marketing is tricky business. Location is important, but much of the location data available is inaccurate, making it difficult to push mobile marketing to the right person at the right time--instead of fifteen minutes too late. EContent talked to Eli Portnoy, general manager of Thinknear about the challenges of mobile marketing and the trick to getting location right. Read More >>
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