Top Story:
The State of Digital Marketing

With several obvious trends standing out, determining the direction the digital marketing winds are blowing isn't exactly rocket science. But the work of actually marketing a product or service sure feels as if it is. Despite the light-speed pace of advancing technology, plotting the launch and trajectory of an emarketing missile targeted at consumers is increasingly complicated.Read More >>

FEATURED 

The State of Content Marketing

With the release of a series of algorithmic updates over the past few years, Google has upended the internet landscape and the world of website owners. Suddenly, website owners discovered that they could no longer drive traffic through the use of generic, bland, and repetitive content. Suddenly, quality content was king once again. Content mills--such as Demand Media--quickly gave way to sites such as Contently and content marketing firms willing to pay top prices for unique, high-quality content specifically created to address niche audience needs.Read More >>

3 Tips for Using Social Video to Promote Your Brand on Super Bowl Sunday

It's almost time for nachos, hot wings, commercials, and football. It's Super Bowl weekend, a good time for marketers to grab the attention of millions of Americans-even if you don't have $5 million for a 30-second ad. The sheer ubiquity of social media and, more and more, social video, make it possible for DIY marketers to get their fair share of Super Bowl attention.Read More >>

The State of Mobile Content

Apple is widely credited with introducing the smartphone, and there is no doubt that its iPhone took the world by storm in 2007. But IBM actually had the first smartphone--the Simon Personal Communicator--which was introduced in 1992. Unfortunately, it was just a tad expensive: $899 with a service contract. Because few are even aware of this precursor to Apple's successful launch of the iPhone, it's hardly relevant--except for the fact that Apple and IBM continue to duke it out for dominance in the smartphone (and tablet) space.Read More >>

The State of Web Content Management

According to Gartner, Inc., web content management (WCM) software has outgrown being only a tool for creating web content. In addition to serving content, WCM vendors have set their sights on helping companies manage customer experiences and are delivering software to help them realize that ambition. This shift is due to the fact that consumers are harder to reach and more discerning, according to Mark Floisand, VP of product marketing for Sitecore.Read More >>

Two-Way Conversion: Aim to Convert Readers into Multichannel Consumers

A similar challenge faces publishers today seeking to convert existing readers/subscribers into multichannel users of both their digital and print products. For proof of this uphill climb, consider recent industry data: Approximately half of newspaper readers only consume the paper's print edition, per a Pew Research Center survey. Ask the experts and they'll tell you it's crucial for content providers to get their readers to use both print and digital editions, if possible.Read More >>

Should News Providers Focus on Mobile Browsers, Not Apps?

According to The New Mobile Mantra, a report from Millward Brown Digital, over half (55%) of mobile users access news on their smartphones every day. That's a lot, but desktop use is still holding on, with 50% of users accessing news every day. When Millward Brown asked respondents, "How often, if at all, do you read, watch, news using each of the following mediums?" smartphones and desktops continued to lead the pack with 93% and 92% respectively. Tablets came in behind TV and radio with just 71% of respondents choosing that option.Read More >>

A New Year Full of Digital Globalization Challenges!

Digital content excellence will play out more than ever before and global expansion will remain a major growth enabler for the next 12 months--and likely beyond. In other words digital customer experience across geographies and markets will be there to stay and will keep global business leaders and players busy, sometimes busier than what they planned or expected last year. Having said that we may wonder what is ahead of us this year and how it is going to impact digital globalization practices and objectives.Read More >>

How Twitter's Decision to Expand its Character Limit Will Impact You

Short and sweet tweets have been a constant over the last decade - a cyberspace certainty as reliable as the sun rising every morning in the east. But ever since Twitter CEO Jack Dorsey hinted in early January at possibly expanding the 140-character limit on tweets over 71-fold--up to a whopping 10,000 characters--experts have been speculating on why, how and when this prospective social media game changer will happen and how it would affect digital publishers and marketers alike.Read More >>

Creating Customer Value through Content

In just under two decades we've witnessed abrupt changes in how many businesses operate. Ordering toilet paper online would have seemed absolutely absurd ten years ago. However, getting similar household items online is becoming more and more commonplace. Want to find a good restaurant? A quick Google search and some Yelp reviews will help you zero in. And businesses cannot survive without a web presence. Things have definitely changed, and this has only been accelerated by the smartphones we carry with us wherever we go.Read More >>

Declutter Your Content with Tips from Marie Kondo

The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondo struck a chord with readers last year. Everyone from pack rats to neat freaks turned to the book to help them get their homes in order. And bloggers jumped on the decluttering bandwagon, helping people who didn't read the book get some use out of it as well. But the more I read about cleaning out my closets and desk drawers, the more I realized Marie Kondo has wisdom for content marketers as well.Read More >>
More Featured Articles