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Ebook Experiments Adding Value to Newspaper Subscribers

Not only has the ease of digital publishing made it possible for everyone to be a publisher, it's also made it possible for big-name, traditional publishers to branch out into new territory. Wanting to offer subscribers more for their money-or simply seeking to diversify their overall offerings--various high-profile newspapers, including the The Boston Globe and the Los Angeles Times, have gotten into the business of publishing ebooks.Read More >> CHRIS SEYMOUR

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Big Data Balancing Act

As businesses try to make sense of big data, I'm reminded of how contradictory forces can bring balance to a situation in order to move it forward. In my opinion, there is an over-emphasis on the technology side of big data, and not enough focus on the business side. Read More >> WED 22 MAY 2013 | JOHN MANCINI

An Interview with Sean O'Neal: The Secret to Mail Online's Success

Sean O'Neal is the chief marketing officer for Mail Online, the wildly popular online newspaper. Mail Online is regarded as the world's most widely read newspaper site, and turned its first profit in 2012, setting it apart from many of its competitors. EContent talked to O'Neal about some of the secrets to its success, as well as its efforts to grab an American audience.Read More >> FRI 17 MAY 2013

A Guide to Multiplatform Publishing: Getting Your Content on Every Device

For content jockeys, of course, it is the dream: a single information store and automated delivery to multiple platforms in numerous configurations, all at the push of a button. And it is not a new ambition--it predates the tablet and smartphone outbreak by decades. The need for smart content management and the ability to automatically generate customized outputs, then, is greater than ever. Luckily, getting there is easy. All you need is intelligent content and cross-platform code development. (Okay, maybe getting there sounds easy.)Read More >> WED 15 MAY 2013 | KELSEY NELSON

So You Want to Be a Media Mogul: Lessons From Econtent Entrepreneurs

While it may be easier than ever to disseminate content to the public via the web, it's not easy to build and monetize your audience and quickly expand a fledgling presence into a thriving publishing empire. Nevertheless, every year a few more brave souls take a leap of faith into the great econtent unknown and manage to make a go of it. Here is their advice to the future digital publishers of the world.Read More >> MON 13 MAY 2013 | ERIK J. MARTIN

The Rx for DX: What You Need to Know to Satisfy Customers

Traditional web publishing won't cut it anymore--not in an age when digital experiences by users are so highly valued. That's one of the key findings of a report issued by Forrester Research. It's also a sentiment echoed by many industry experts who recognize the increased importance of creating and managing multichannel customer experiences and the transitioning of web content management (WCM) into digital experience (DX) management.Read More >> FRI 10 MAY 2013 | ERIK J. MARTIN

Content Marketing in the Financial Sector

The financial sector has received plenty of criticism over the past few years for alleged unethical and wasteful practices. Its reputation has sustained a lot of damage. Financial companies, though late adopters of content marketing, have much to gain from it. Content marketing can prove to be a very effective channel to rebuild reputations and regain trust in the consumers' minds. With such a powerful proposition, it's a shame that most banking companies don't even have active blogs and social media accounts-forget about smart and direct content strategy.Read More >> WED 08 MAY 2013 | JESSICA DAVIS

Controlling Your Brand Image on the Social Web

When company executives think about managing the online reputations of their organizations, they are typically concerned with what people are writing about them on websites, blogs, and social media platforms. But they must now recognize their reputations can be damaged in the electronic media space by something "worth a thousand words": a picture. Without saying a word, disgruntled consumers can paint a negative picture of a company's trademarked brand.Read More >> MON 06 MAY 2013 | MARJI MCCLURE

The Conundrum of News Gathering on Twitter

The journalist's toolkit has changed dramatically, according to news industry analyst, Ken Doctor. He considers an early 20th Century doctor and the meager tools of diagnosis he had in his traveling black bag. "The journalistic equivalent is the pencil and pad," Doctor says, jotting down facts in chicken-scratch shorthand that only he could read (if lucky), and traveling here and there to gather the facts from the most reliable sources. Now that journalist has the whole world at his fingertips. Even in an age of endless web information, it goes beyond Google searches and Wikipedia entries; today's journalists are also scouring social media, namely Twitter, for breaking news ideas.Read More >> FRI 03 MAY 2013 | MICHELLE L. CRAMER

Editorialized Curation: A Boon to Your SEO?

We've all heard about the value of content curation in the digital age. People put a premium on any tool that is able to help them sort through the deluge of information. And content creators have realized that they can add quick value to their sites by providing a stream of curated content that is relevant to their readers. Bruce Clay Inc., a global internet marketing solutions and optimization company, and PublishThis, a cloud-based content platform and end-to-end content marketing manager studied how curating content as a strategy effects publisher SEO.Read More >> WED 01 MAY 2013

The Fabulous 15: Top Digital Influencers in 2013

Naming the top digital media influencers today is no easy task. There are so many great people responsible for developing digital media into the powerhouse it is now and will continue to be in the future. The list of thought-leaders grows every day, but we asked some digital media experts who they felt are the most influential people in the industry and why. We received a wide range of responses from our experts. Most of the nominees are responsible for innovations in digital media that have forever changed our world. There is certainly no lack of big-name innovative companies and their concepts, but they aren't the only ones influencing digital media today.Read More >> WED 01 MAY 2013 | MARJI MCCLURE
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