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The ABCs of A/B Testing

Two weeks after its 2013 launch date, Electronic Arts, Inc. sold 1.1 million copies of its "SimCity 5" game, with digital downloads representing half of all sales. President Barack Obama's 2012 campaign website increased donation conversions by 49% and, ultimately, raised an additional $500 million. And Amazon famously changed its checkout button 6 years ago, increasing site revenue by $300 million. What's the common denominator in all three success stories and in countless other case studies across the internet? Each conducted A/B tests, which produced phenomenal results. And they're far from the fringe minority: 75% of strategic phase marketers rely on A/B testing to learn about customer behavior, per MarketingSherpa's 2012 "Website Optimization Benchmark Report."Read More >>

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4 Steps to Successful Digital Asset Management

Did you know according to a 2014 industry survey by The Real Story Group, DAM implementations are thought to be successful only 50% of the time? However a working DAM implementation will save you hours and hours of wasted time and greatly improve your work processes. Here are a few pointers outlined by industry experts to improve your odds.Read More >>

Customers in Developing Markets Need Developed Content and Products Too

When mapping global growth opportunities on a regular basis it is crucial to prioritize business requirements and to plan for actions accordingly. This means categorizing countries according to a number of criteria ranging from local demand to local competition. Although some developing or emerging markets have been listed in top tiers for some time, their positioning in business expansion has not always been reflected in effective efforts to produce content and products meeting their actual customer requirements. It might stem from the fact that, historically speaking, globalization has been driven by many Western companies.Read More >>

How to Know Where Your Leads are Coming From

Many companies have no idea where their leads come from or how sales are finalized. They also go through periods when leads are higher or lower than normal, but they don't know what's causing these peaks and troughs. If someone has discovered you and become interested enough to inquire about your product or service, don't you want to know what led them to you and proactively make sales surges happen again? By taking control of your data analysis and taking on the challenge of measuring your marketing efforts, you'll improve the quantity and quality of sales leads while allocating your budget based on true performance and ROI.Read More >>

Content Analytics Needs Strategic Direction To Fully Realize Potential

Content analytics is fast becoming a pivotal business tool as companies work to get the most value from their data as possible. But they will only get the maximum return from their investment if they plan, plan, and plan again.We should all be aware of the impact content analytics tools are having on the enterprise. Organizations are placing increasing importance on the value of big data in the decision making process and there are few successful enterprises out there today who don't try and make some sense of the data they hold.Read More >>

3 Content Suggestion Tools that Can Help You Save Time and Effort

As content marketing has grown, so has the availability of content recommendation tools that help social media managers keep their feeds full. Recently, Buffer and Swayy, two popular content recommendation tools, announced that they will be closing down their content recommendations. Users of those tools need not fear, there are others that can help keep your Twitter feed overflowing with helpful content.Read More >>

The Mercurial Consumer Behaviour of Millennials

If you were born between 1982 and 2000, congratulations, you are a millennial. There are 83 million of you in the U.S. alone, making up 26% of the population and spending about $600 billion a year, with this expected to grow to at least $1.4 trillion by 2020. A marketer's dream, right? Not so fast. Unfortunately, "narcissistic," "lazy," "indecisive," and "immature" have been some of the words used to describe millennials. Not exactly the easiest people to deal with and convince to buy your product.Read More >>

5 Tips to Ensure Social Media is Working as an Extension of Your Brand

Communication is one of the most fundamental elements of any business plan or strategy. Knowing how to leverage the different communication platforms at your disposal is key to making real connections with your audience. Whether the medium is your business' website, a news release, or internal document, the key message is similar, but the purpose and language used will differ. Social media is no different, but like the other tools you are using it must connect back to your brand.Read More >>

Evaluating and Choosing the Right Content Creator for Your Brand

Demand for original content has likely never been higher and continues to climb. That's good news for the agencies and freelancers who are positioned to provide quality content; their numbers are growing exponentially. But because creating that content can prove challenging. And despite the large and continually growing number of content providers in the market, separating the wheat from the chaff can also prove challenging. There are many options to consider.Read More >>

Starbucks and Social Media: It’s About More than Just Coffee

Starbucks is on a roll. The company, which has over 21,000 stores in 65 different countries, reported record net revenue of $16.4 billion for fiscal year 2014 (an increase of 11% from the previous year). The company that provides you with delicious (if pricey) coffee, as well as free Wi-Fi, is trying to provide you with something else -- a personal relationship. So far, the company seems to be succeeding.Read More >>

"Newsjacking": New Term, Big Opportunities

David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?Read More >>
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