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Blending Old and New Media for Advertising Success

Native ads--ads that reside seamlessly within content, giving the appearance of editorial material--have become increasingly prevalent as consumer adoption of mobile technology has skyrocketed. These ads can take many forms, and marketers are always in search of the next new thing that will enable them to cut through the clutter to deliver an experience that not only will be different, but also will resonate with their audiences and, ultimately, drive sales.Read More >>


Great Content Marketing Examples: L.L. Bean

This example, though, is just good marketing. It's not really content marketing. It wasn't until I was on the site, a couple of days later, checking out after I received 10% off my order, that I came across a handy little site widget that caught my attention. I'd just fed the site my payment information and address, and it was now thanking me for my order. And in the sidebar, it was also offering me a list of parks near my house where I could go be outdoorsy.Read More >>

Tools You'll Use: Ryan Hadfield, Marketing Manager, Bridgeline Digital

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Ryan Hadfield of Bridgeline Digital.Read More >>

A Guide to DRM Products

DRM means different things to different people. In popular perception, DRM is often associated with controlling access to proprietary content--for instance, preventing music or video file-sharing. To be clear, this article is not about content protection technologies that prevent viewing or using digital assets. Instead, we take an enterprise perspective, and the focus here is on enterprise DRM tools to manage the rights and licensing information associated with digital assets.Read More >>

The Reality of Privacy on the Web

There's an unspoken agreement that consumers and companies enter into millions of times a day: Consumers get free products that they value (Facebook and Twitter), and the companies show them semi-personalized and relevant ads to pay for the service. But survey after survey shows that Americans value privacy but feel resigned to not having much when they venture online. Businesses live in fear of a data breach that would undermine the public’s trust in their company and cost them revenue and shareholder value.Read More >>

An Interview with Ryan Hadfield, Marketing Manager, Bridgeline Digital

As the marketing manager for Bridgeline Digital, a content management software company, Ryan Hadfield's primary function is to generate leads and ensure that customers are making the most of the iAPPS platform. "While lead acquisition is the heart of what I do, I love nurturing current customers and prospects with weekly segmented email campaigns that include white papers, ebooks, and other forms of thought leadership," he says.Read More >>

How to Inspire and Collect User-Generated Content

If the last 10 years have taught us anything, it's that virtually anybody can be an author, photographer, videographer, voiceover talent, or subject matter expert-thanks to ubiquitous tools like smartphones, blogs, and social media sites that allow everyday people to post and publish text, photos, video, and audio galore. Which begs the question for companies: Why not tap into these public resources more often as a free and valuable source of content for your brands and products?Read More >>

Copyright and Fair Use in the Digital Age

According to the U.S. Copyright Office, "It is a principle of American law that an author of a work may reap the fruits of his or her intellectual creativity for a limited period of time." "Copyright" literally means the right to copy. There are more than 300 years of history and legal cases that developed copyright law in the U.S. It all began in England in the late 15th century, with the introduction of the printing press. In 1710, Parliament passed the Statute of Anne, which "established the principles of authors' ownership of copyright, preventing a monopoly by booksellers," according to the Library of Congress (LC).Read More >>

How to Manage a Freelance Content Writing Team Effectively

Content is a king. Marketers have been hearing this phrase for years, but in 2015 it has taken on new meaning. According to the Content Marketing Institute, 80% of marketers use content marketing to develop their online presence. Marketers should, at this point, understand that content marketing is not about writing and publishing text only. Content marketing strategy includes many different elements, such as content creation, distribution, optimization, analytics, and management.Read More >>

3 Reasons B2B Brands Need Publisher Partners for Content Marketing

Many of the high profile examples of great branded content come from B2C companies like Red Bull or LEGO, but B2B brands are embracing content marketing as well. In fact, the CMI found that 86% of B2B marketers say they use content marketing. But when it comes to content marketings, B2B brands may have three very good reasons to partner with publishers.Read More >>

Beyond Responsive Design: Optimizing for Different Mobile Devices

About 40% of unique visitors to the website of the digital food brand Epicurious come from mobile devices, and 20% come from tablets. It would have been easy as pie to group these non-desktop users together when the brand overhauled its website last February. Easy, but a very bad recipe. After all, mobile and tablet users are looking at different screen sizes and possibly consuming content differently. Read More >>
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