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How to Achieve Personalization on a Global Scale

Compared to other marketing activities, personalization is unique because it can help you improve both short-term and long-term business goals. For example, it can increase short-term goals such as email open rates and conversion rates, but it can also increase customer loyalty and lifetime value in the long term. Not surprisingly, digital marketers have pursued the holy grail of personalization for many years, but they face many challenges, particularly when trying to scale personalization globally.Read More >>

Three Tips for Fostering Content Creativity and Collaboration with Technology

Creative teams play a pivotal role in driving the success of digital assets — whether being utilized across content marketing campaigns, ecommerce platforms, or social posts — but they are often hampered by inefficient design, and approval processes.Read More >>

Three Things Brands Don’t Know About Google that Can Help their Rankings

To ensure brand marketers are still able to get the same or better ROI out of their online rankings, here are three very important but not-so-well-known factors that can positively impact a brand's online reputation.Read More >>

How Hollywood Can Help Your App Succeed

Once upon a time, Steve Jobs and Apple invented the iPhone, and the world was fundamentally changed. We have shorter attention spans. And we live on demand, two taps or 5 seconds at a time. Easily distracted, easily frustrated, easily disrupted. In this environment, when embracing the mobile moment with your audience—be it B2B, B2C, or to an internal stakeholder—it is imperative to help people either save time or kill time. Taking a few lessons from the storytelling masters in Hollywood can help you accomplish that goal.Read More >>

6 Nifty Social Media Tools to Reap the ROI of Evergreen Content

Successful social media marketing requires a lot of time and effort, unlike what many business owners and social media managers first assume, and if you are like most people, your workload leaves you with no room for social media marketing tasks. How do you overcome this hurdle? You could use social media tools to improve your efficiency and boost your results.Read More >>

Transforming Traditional Content

Content is always changing shapes, morphing into something new. Long before there was the written word, people gathered to tell stories around campfires. Before there was a printing press, there were handwritten books. Then, of course, came ebooks. Now, our content comes to us through a dizzying array of devices and platforms. Smart creators are using the growing number of delivery options to continue to reshape content into new—and sometimes improved—forms.Read More >>

An Interview with Kristen Meinzer, Senior Producer, Panoply

Kristen Meinzer, senior producer with podcast network Panoply, which helps companies produce and monetize podcasts, draws heavily on both communication and technical skills in her job. "I engineer, edit, and produce podcasts, and I also co-host and co-write my own podcast, By the Book," Meinzer says. She also manages a team of podcast producers, but says, "I prefer the word ‘advocate' or ‘go-to person' over ‘manager.'"Read More >>

Let’s Get Visual: Best Practices for Digital Image Management

Offering rich, interactive images has emerged as a critical component to any website or web app visitor engagement strategy -- and with good reason. While engagement is critical to securing customer loyalty and driving higher conversions, it's important that businesses understand the negative effects that poorly managed image content can have on web performance and their customers' online experiences. Read More >>

How Journalists and Publishers Can Fight Fake News and Restore Trust

Consumers aren't the only ones concerned about fake news these days. The folks who actually report the news are admitting this issue is increasingly troublesome, too. And the industry is fighting back in a number of ways. Read More >>

A Primer on Time-Based Advertising Metrics for Publishers

Today, digital advertisers can use various forms of analytics to determine exactly what readers are looking at—and for how long. Enter the concept of time-based advertising metrics, which is the ability to not only know whether an ad has been viewed, but how long viewers spent engaged with it. This represents value for advertisers—and publishers. After all, chances are that advertisers would be willing to pay more to have their content viewed for a longer period of time by their target audiences. The higher the level of engagement (based on time spent), the more advertisers should be willing to spend.Read More >>
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