Top Story:
The Key to Discoverable Content in a Global Market

Content creators have their plates full. As soon as they think they've got their web strategies figured out, something else pops up. Whether it's a new device or an emerging revenue stream, challenges to content strategy are numerous in this increasingly global market-"global" being the key word. Not only do you have to keep translation in mind when you're creating your content, you also have to think about making it discoverable to far-flung audiences that are increasingly important to your bottom line.Read More >>

FEATURED 

Twitter for SMBs: An Interview with Terra Ickes

Major brands and enterprises are already on the Twitter bandwagon, but SMBs can still be hesitant to fully embrace social media. Sprout Social developed a guide to help ease the transition for SMBs, and Terra Ickes, customer education manager at Sprout, answered some questions for EContent about the challenges of Twitter for SMBs.Read More >>

An Interview with Andrew Sumitani, Manager of Business Operations, BuddyTV

BuddyTV provides viewers with engaging, interactive guides for personalized television viewing. The company's manager of business operations, Andrew Sumitani, says his role requires more than just a revenue focus. "I manage many aspects of our web property, so I make feature requests of our development team and help them prioritize which to tackle first. Then, when those requests are completed, I hand off marketing to our social media team," he says.Read More >>

A Guide to Multilingual Search

The web is worldwide. If you're responsible for managing a site, sooner or later you'll be involved in managing sites across borders, time zones, cultures, and languages. The truth is, nobody outside of Google really knows how to make your pages rank high in search engine results. They have many complex algorithms that are always changing. The number of requests Google receives grows year after year and is now thought to be 500 million queries a day from across the globe.Read More >>

Rockfish: A Case of Rebuilding a Website

One of Rockfish's clients, Corner Bakery Cafe, was looking to relaunch its website with content at its heart, and Rockfish was selected to be the agency to relaunch the site. Rockfish needed to find the right CMS to address the needs of its client.Read More >>

The Long Tail of Knowledge: Big Data's Impact on Knowledge Management

Making sense of large amounts of disorganized information that is spread across wide swaths of an organization has always been the defining challenge of knowledge management. In recent years, the ability for organizations to capture information about themselves, their customers, and every facet of their business has increased exponentially; the phenomenon, of course, is known as "big data." As troves of data grow, so too does the potential to leverage it, and one key to keeping up with that potential is through the implementation of systems and solutions that streamline your organization's ability to analyze it, access it, and act on it. In short, big data is spurring the symbolic "long tail" of institutional knowledge to grow ever longer, and organizations must be prepared to adjust their knowledge management strategy to compensate.Read More >>

Content Cleanup: An Interview with Neil Mody, CEO, nRelate

In March Neil Mody, CEO of nRelate published an open letter on the company's site calling attention to something he sees as a major problem afflicting web content: native advertisement starting down the path to banner blindness. But rather than defend the practice, Mody is admitted to being part of the problem and wants to put nRelate on the path to "Content Cleanup". EContent talked to him about the problem and the solution.Read More >>

The Rise of the Content Marketing Executive

Content marketing is a hot topic among publishers, marketers, and content providers in general. Despite the buzz, confusion still abounds. From how to define content marketing to how to execute a strategy-and reach your goals-many companies are still struggling with the details of content marketing. But a big influx of cash--and man power--looks as if it is in the future.Read More >>

How to Get Gamified: An Interview with James Davidson

The applications of gamification are growing. Many companies are finding new and interesting ways to apply this trend in their industries, but others struggle with understanding how to get started. EContent interviewed James Davidson, digital marketing leader and social business strategist for 7Summits about how companies can get started applying gamification techniques. Read More >>

Facebook Getting Closer to Being an Entirely Paid Media Site for Brands?

Surprise! Facebook is about to change the use of its platform for marketers. Ever hear this before? "A source professionally familiar with Facebook's marketing strategy, who requested to remain anonymous, ... [states] that the social network is ‘in the process of slashing organic page reach' down to 1 or 2 percent," according to Valleywag. What could prompt yet another change for Facebook?Read More >>

Is Print Making a Comeback?

With Newsweek's December 2013 announcement that it is reintroducing a print publication and many continuing to stand behind print as a viable option, even in the internet era, content providers are beginning to reconsider their distribution strategies. While the race has been on to "go digital" over the past few years, many are realizing that print is still relevant-particularly in certain niche markets and with certain target audiences.Read More >>
More Featured Articles