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How Brands Can Heat Up Their Campaigns to Win with Basketball Fans

With passionate basketball fans gearing up for an exciting tournament season, it's an ideal time for brands to capitalize on these events to reach massive audiences through strategic campaigns. With that in mind, here are three key tips to help marketers win big and engage fans this season.Read More >>

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Publishers Make a Fraction of Revenue From Third-Party Platforms: Here’s What To Do About It

Digital publishers eager to reach more eyeballs often turn to external distribution platforms to disseminate content to the masses. But new research reveals that this strategy may not be paying off as effectively as digital content providers have banked on.Read More >>

Envoy: A Case of Podcast Potential

Content marketing is hot, but many companies find that actually producing quality content on a regular basis takes too much time. Similar to those companies, Envoy wanted to give back to its customers by creating engaging, useful content in the form a podcast, but the small 37-person team didn't have the resources to spare for in-depth content marketing efforts.Read More >>

Gmail Tabs’ Impact Four Years Later

Gmail started categorizing all incoming emails and sorting them to separate tabs with in the inbox. Nearly four years later, email marketing is alive and thriving despite prophecies that Gmail's tabbed inbox would make email marketing irrelevant. Read More >>

3 Strategies for Navigating Corporate Silos to Create Killer Global Content

In today's evolving digital era, marketers' quest toward stellar, customer experience-driven content is never ending. As much as organizations would love to discover the secret to global content marketing before their competitors do, this is easier said than done.Read More >>

Content Globalization Strategies for Media Companies

It's not easy taking information across borders. That's particularly ironic in a digital environment where the ability for information to cross borders is relatively seamless. For media companies, simply being in the digital environment where content can technically be accessed globally does not mean they are global media companies. Read More >>

Saleable Site Elements that Enhance Ecommerce Content

In an age where consumers are exposed to more brand messaging and sales tactics than they know what to do with, creating top-notch content is the key to showing the world exactly what makes your brand stand above the rest in conveying your unique selling proposition.Read More >>

How Echo, Google Home, and Other Voice Assistants Can Change the Game for Content Creators

Publishers gave a lot of blood, sweat, and tears getting their content up-to-speed on mobile over the past few years. Now, things are getting audible with speakers such as Amazon's Alexa-powered Echo and Google Home, featuring Google Assistant. And, according to experts, publishers have to adjust. To do otherwise is to risk being drowned out by the sound waves of competitors and overlooked by consumers eager for immediate gratification audio.Read More >>

EContent Infographic--Pushed Content and Recommended Solutions

Every issue of EContent brings you insight from the industry's most influential thinkers and strategists. Now we're bringing that to you in infographic form. In this installment we look at digital marketing, pushed content, and the technology that helps get the job done. Read More >>

An Interview with Julie Ross Godar, Executive Editorial Director, SheKnows Media

As the executive editorial director for SheKnows Media, a digital media company with a mission to inspire women, Julie Ross Godar leads community content on sheknows.com and blogher.com.Read More >>

Bridging the Gap Between Content and Commerce

Thanks to its unique ability to tell stories, content is every brand's weapon in the battle to deliver differentiated customer experiences that capture and convert. As brands start to recognize the value of content-driven ecommerce experiences, there's never been a greater need for web content management systems and ecommerce solutions to move closer together into a seamless workflow.Read More >>
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