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All Content Is Personal: The Importance of Knowing Your Audience

According to the "Online Personal Experience" study by Janrain, more than half (57%) of people are just fine with providing personal information to a website and as long as they benefit and the information is used responsibly. Janrain also found that 77% would be more trusting of companies collecting private data if the businesses were transparent about how the information would be used. But that's where the trouble lies. Many content providers are still struggling to use the information they collect in a way that truly improves the customer experience.Read More >>

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The Top 5 Google Game Changers Impacting Publishers

Few companies have the potential to dramatically alter the electronic content landscape like Google, which continues to regularly roll out new apps, tools and technologies that make digital publishers sit up and take notice. It's a big reason why Google's annual I/O conference is so closely watched by players in the industry. I/O 2014, held in late June, didn't fail to excite those eager to read the tech tea leaves and develop forward-thinking strategies for success. Here are five of the top takeaways from the conference of importance to content providers.Read More >>

Condé Nast: A Case of Digital "Vanity"

Condé Nast is a New York-based media company that produces many globally known print, digital, and video titles. Its portfolio includes such titles as Vogue, Vanity Fair, Glamour, Brides, SELF, GQ, The New Yorker, Condé Nast Traveler, DETAILS, Allure, Architectural Digest, bon appétit, Epicurious, WIRED, W, Lucky, Golf Digest, Golf World, Teen Vogue, and Ars Technica. After launching The New Yorker's iPhone edition, Condé Nast was looking to do the same with Vanity Fair. However, the company knew that the same solution would not work for the two very different magazines.Read More >>

An Interview with Amanda Maksymiw, Content Marketing Manager, Lattice

At Lattice, which offers predictive application solutions for marketing and sales professionals to uncover buyer insights, Amanda Maksymiw creates content to educate and engage customers. Maksymiw says, "To help build our thought-leadership role and provide compelling content, I create blog posts, videos, infographics, and longer form ebooks and white papers." To generate ideas for those content assets, Maksymiw collaborates with many departments within Lattice and with outside influencers in the field of sales and marketing.Read More >>

A Guide to Social Media Compliance

Most of us are familiar with using social media to post status updates about our vacation, photos of our family, funny videos we find on YouTube, or tweeting about our favorite sports team. However, when it comes to using social media for business purposes, it is important to understand that the rules are different. Anything you post can be considered a form of consumer advertising; as such, you need to be careful not to post misleading or false information. This is especially true if you work in a regulated industry such as financial services, banking, healthcare, law, or pharmaceutical.Read More >>

Overcoming the Challenges of Calculating Digital Marketing ROI

There's really no escaping it. No matter how innovative your use of the latest tools and technologies in digital marketing may be, no matter how closely you follow industry trends and implement solutions that reflect the cutting edge in digital marketing practices, it will always come down to the bottom line-at least, as far as your C-level executives are concerned. Being able to demonstrate the dollar-for-dollar benefit that your marketing efforts provide to your organization is the elusive brass ring that marketers are perpetually striving to grasp.Read More >>

A Social Media Compliance Update Ten Years Later

Social media management and compliance tools are promising approaches that allow companies to stay within the law but still communicate with customers. Experts say tools alone are not enough to prevent a social media faux pas-a solid social media management strategy is paramount. The evidence suggests that businesses are in the early stages of social media risk management. Social media for business may not be the Wild West any longer, but it takes prudence to stay on the right side of the law.Read More >>

Applying the Secrets of Gamification to Your Digital Marketing Strategy

Have you ever watched teenagers play "Call of Duty" for hours on end and wondered what kind of magic keeps these users so deeply engaged? More importantly, have you ever wondered how you might be able to use this magic to engage your customers? It's not magic. It's gamification. Companies have been employing this technique for years--decades, even--but over the past few years, digital marketers have started to realize that gamification can take their campaigns to new levels.Read More >>

Integrating BI and MI for Big Data Decision Making

Business intelligence focuses on internal data. It's the information that companies have stored in data warehouses including financial, pricing and customer information. Market intelligence (also known as competitive intelligence), is more about looking externally at market conditions, trends, opportunities and threats; as well as at the competition, market shares, penetration strategies and go-to market models. While both are needed in order to run a business, traditionally, organizations have looked at BI and MI separately. However, given the big data movement happening today, it's becoming more important to combine both sets of data in order to get the complete picture of what's happening both internally and externally with an organization.Read More >>

Publishing in the Cloud: Tips for Publishers on Making the Transition

One of the more recent movements in the technology sector--which has emerged as a bona fide standard practice in numerous industries--is cloud-based computing. Without even thinking about it, in fact, many of the most routine activities that businesses have come to rely on-think Gmail or Salesforce.com-are built on cloud-based principles, where information, storage, and processing are housed and managed in off-site data centers as opposed to a company's own local servers or hard drives. For publishers contemplating moving aspects of their business practice to the cloud, there is plenty of experience and expertise to rely on during the course of the decision-making process; indeed, they may already be deeper into the cloud than they realize.Read More >>

U.S. Senate Paying Attention to Malware Matters: Tighter Regulations May Be Coming

The government is sitting up and taking notice of what it calls a growing threat to online safety and security: malware attacks. And if the industry isn't more careful, it may be forced to abide by stricter rules and oversight governing online advertisements that could come down the pike.Read More >>
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