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"Newsjacking": New Term, Big Opportunities

David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?Read More >>

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How to Reach the Right Age Group with Your Content

Content personalization is on all content creators' minds. That takes many different forms, but one element of targeting the right audience and delivering the right content to them is as simple as catering to their age group. Each age demographic has a unique psychology and world view that influences the decisions they make-including what content they consume. What attracts one demographic will not necessarily attract them all. So how do you get your content in front of the right audience? Read More >>

More Consumers Are Ditching Cable: Here’s How Video Content Providers Can Benefit

In early May, an important milestone was reached that signals a sea change in how consumers prefer to access their favorite content: Among Comcast customers, the number of internet subscribers surpassed cable TV subscribers for the first time. Granted, the majority of that bandwidth is not being used to post to Facebook or shop on Amazon. It's predominantly the pipeline for streaming video. Consider that, globally, IP video traffic will comprise 79% of all consumer internet traffic in 2018, up from 66% in 2013, per Cisco.Read More >>

NBC: A Case of Saturday Night Live On the Go

For the 40th anniversary of Saturday Night Live, NBC wanted to introduce a new app that would make it easier for viewers on the go to connect with any one of the show's thousands of sketch comedy pieces. NBC turned to MarkLogic to make the app possible.Read More >>

Considering Consistency and Coherence in Digital Content Globalization

Following a presentation at a recent global customer experience summit I was glad to discuss drivers and enablers of content effectiveness around the world once again. Quality and consistency came up naturally as topics of interest to many attendees and speakers. As I mentioned that I was considering consistency and coherence as major factors in globalization in general and localization in particular, it triggered a couple of immediate questions. Read More >>

Is the Infinitely Scrolling Page the Future of User Experience?

Web publishers are getting more creative in finding ways to keep visitors on their sites for longer periods and to retain the people who come from social media sites. Infinite scrolling is a fairly new and increasingly popular way of making website users more "sticky" by providing a passively loaded, never-ending stream of content. Is pagination yesterday's news?Read More >>

Tools You'll Use: Logan Miller, Digital Marketing Strategist, gShift Labs

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done.Read More >>

Three Lessons from Collab/Space New York

MediaShift's Collab/Space is not the kind of conference where attendees shuffle from room to room to listen to one presenter after another. Founder, publisher, and executive director of MediaShift, Mark Glaser, has created a different kind of event. While there are a couple of keynote speakers, the real meat of the conference comes from (what else?) collaboration.Read More >>

How People Really Search

People are different--that's not news to anyone. However, content creators and marketers may be surprised by how these individual differences affect search queries. A recent Blue Nile Research study, "Psychology of the Searcher," observed people as they searched for information online and found some significant differences between what people search for and how sites create content.Read More >>

An Interview with Logan Miller, Digital Marketing Strategist, gShift

As a digital marketing strategist for gShift, an SaaS company that provides clients with analytical insights on their overall web presence, Logan Miller works with "upward of a dozen" clients on content creation, social media strategies, and SEO strategies. "Managing social media for clients is a lot of fun," he says. "I'm constantly checking in on different accounts, engaging with audiences, monitoring competition, and creating content."Read More >>

AccuWeather: A Case of Weathering Translation

With non-U.S. use of AccuWeather's digital offerings dramatically increasing in recent years, the company wanted to find a way to better translate and localize its weather forecasts to meet the needs of the wide variety of languages, in which its offerings are accessed every day.Read More >>
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