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The Death of the Media Brand: Is Your Good Name Worth Anything?

Digital publishing success is no longer just about old media adjusting to the digital future. Big media brands-whether they have a print legacy or a digital-only history-are learning that most readers are not coming through the "front door" anymore, and they must adapt to a social future where aggregators and curators are guarding the door or be left behind.Read More >> MICHELLE L. CRAMER

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Content Curation Tools: Possibilities and Pitfalls

As organizations and individuals work to build their Twitter followers they eagerly watch for mentions and RTs (retweets). And then they spot something like this: "XYZ E-publication is out today! Top stories by @thisperson @thatperson @YOU!" Your first inclination is to quickly RT the tweet to all of your followers and respond to the poster with a heart-felt "gee, thanks so much for including me!" But, wait a minute, is there any real value in this kind of exposure? Read More >> WED 19 JUN 2013 | LIN GRENSING-POPHAL

Content Marketing in the E-Commerce Industry

Content marketing is not only about maintaining a blog and sharing posts on social media platforms. Content marketing is about providing additional value to a customer and providing all the necessary information required for a customer to make an informed decision. The global e-commerce industry is growing by leaps and bounds as people are switching from brick and mortar stores to online retailers.Read More >> FRI 14 JUN 2013 | JESSICA DAVIS

Citrix: A Case of Agile Sites

Citrix's marketing team had outgrown its old web platform. For about 7 years, all Citrix product websites followed rigid templates. Building any customization beyond text and images could take weeks to process as the marketing team sent requests to the development team, who would then hand code the changes. The arrangement rendered last-minute alterations difficult or impossible and sometimes resulted in product launch delays. As the web has grown more rich, fast-paced, and socially focused, Citrix's marketing team needed a more agile and flexible website-building tool.Read More >> WED 12 JUN 2013 | MATT M. CASEY

Digital Pricing Models: A Time of Forced Innovation

After years of wondering, "Will they or won't they?" observers of the news publishing industry finally have a definitive answer: Newspapers, large and small, are implementing paid digital content models. Whether from sheer economic necessity, availability of better technology to implement more sophisticated solutions, or simply because publishers have finally integrated their digital strategies into overall business strategies, experimentation around making digital content pay its own way is rampant. Allen Weiner, research vice president at Gartner, says, "It's a period of forced innovation for newspapers. How can you innovate, and how can you do it cheaply?" Read More >> MON 10 JUN 2013 | NANCY DAVIS KHO

An Interview with Michael Boor, Technical Content Manager, Invensys, Inc.

Michael Boor maintains the Wonderware Developer Network (WDN) Technical Support Website, an online knowledge center for Wonderware, a real-time operations management software solution from Invensys, Inc. Boor says, "The WDN has evolved and grown from a community-focused site into a central self-help source for the Wonderware software platform." ??"My role is a combination of technical communicator, content strategist, business system analyst, videographer, usability expert, fixer-of-problems, and rock 'n' roll drummer," Boor says. His primary focus is to provide news, reports, content, design, functionality, and content strategies that support the site. And there's no end point to the project. As Boor says, "By definition, the site is never finished. It must always evolve."Read More >> FRI 07 JUN 2013 | NANCY DAVIS KHO

Publishers Tap Into the Power of Native Ads

When it comes to online advertising, the natives are getting restless-but less so when native ads are used instead of banner ads, apparently. Consumers visually engage more often with native ads than traditional banner ads and in a manner comparable to editorial content, according to the results of a recent study conducted by Sharethrough, in conjuction with IPG Media Lab.Read More >> WED 05 JUN 2013 | ERIK J. MARTIN

Are Content Curators The New Editors?

As the internet exploded and more and more sites have constant streams of news and commentary on everything from world politics to which celebrities are dead (dead-celeb.com), the importance placed on content curation was, perhaps, inevitable. Separating the wheat from the chaff is sometimes so important to people, they're willing to pay for it.Read More >> MON 03 JUN 2013 | MIKE THOMPSON

EContent Introduces the Content Marketing 50 List -- Tweet Us Your Submissions

Content marketing. Brand journalism. Custom content. No matter what you call it, it's clear that the place where quality content, and marketing meet is an up and coming hotspot. Content marketing isn't exactly new, but in the digital age, it's taken on a new importance and experts are in high demand. That's why EContent is introducing the Content Marketing 50, a list of the top influencers in content marketing.Read More >> MON 03 JUN 2013

Facebook Home May Offer Opportunity for Content Providers

They say home is where the heart is. But judging by its lukewarm initial reception from users, that adage may not be so true of Facebook Home, the social media giant's new software suite for certain Android devices that's designed to dominate home and lock screens with social networking capabilities. Yet, despite only being downloaded between 500,000 and 1 million times since it launched in early April and notwithstanding its 2.2 out of five stars average rating from nearly 15,000 users, according to the Google Play Store, experts say Facebook Home may hold promising potential for digital content providers (DCPs) to push their brands and offerings.Read More >> FRI 31 MAY 2013 | ERIK J. MARTIN

Ever-Changing Buyers Mean Evolving Marketing Personas

Buyer personas have been a part of marketing strategies for years, but they've recently undergone an evolution, making an impact on the way businesses approach digital marketing, including the content sector. Unfortunately, many companies aren't clear on how to develop or adequately use personas to their advantage.Read More >> WED 29 MAY 2013 | MICHELLE L. CRAMER
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