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How to Recycle Your Best Social Media Content for More Engagement

Why spend your time and marketing budget finding new topics and creating new content when you can use what worked wonders in the past. Repurposing content isn't a shortcut, consider it one of the guerilla marketing tactics that will help you create a lot of buzz in a relatively short time and with minimal efforts. But most importantly, it will save your brand from the damage caused by unoriginal and run-of-the-mill content. Here is how you can recycle your best social media content for more engagement.Read More >> VIVEK PATEL

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The 5 Biggest Challenges with Online Content and How to Deliver Top-Notch Experiences

Businesses know that a top-notch customer experience depends on their ability to effectively deliver online videos, websites, and downloads; but accomplishing this is easier said than done and there isn't a one-size-fits-all solution to quality digital experiences. There are, however, a list of common challenges businesses face when looking to bolster their online content. Read More >> FRI 22 JUNE 2018 | CHARLIE RUSSELL

The Casper-Star Tribune: Bringing 360° Video to Local News

Like a lot of community newspapers, The Casper Star-Tribune still has a devoted audience. But unlike some smaller market newspapers, The Trib (as it's affectionately known) team wants to position their paper as a leader when it comes to readers' digital experience. That meant embracing 360° video.Read More >> WED 20 JUNE 2018 | THERESA CRAMER

Can Blockchain Really Address Data Privacy Concerns?

Every industry is exploring the best use cases of the latest disruptive technology to demand our attention. The media publishing industry is no different. Especially with the ongoing buzz around Facebook and YouTube's data scandal, the topic of blockchain technology and its effectiveness has surfaced. While the benefits of security, efficiency, privacy, and authentication have been harped upon, understanding its full potential poses many questions.Read More >> MON 18 JUNE 2018 | RUKSANA HUSSAIN

Six Tips for Improving Your Customer’s Digital Experience

To better understand the state of DX ecosystems, e-Spirit conducted a survey of more than 200 marketing and IT professionals in global companies across key verticals in the U.S. and EMEA. The goal was to learn how companies are developing and managing their DX ecosystems. The results are very telling.Read More >> FRI 15 JUNE 2018 | MICHAEL GERARD

Reaping the Benefits of Tighter Media/Creative Collaboration

Media planning and buying were once considered two separate functions. Then over time, planning, and buying began to more tightly collaborate as agencies saw the benefits of increased efficiency and enhanced performance stemming from merging planning and buying, including the optimization of campaigns mid-flight. Now some agencies are also merging creative with media to promote increased cost efficiency, faster time to market, and the ability for planning, buying and creative to work together in order to optimize messaging in real time. Read More >> WED 13 JUNE 2018 | MARK GRETHER

What is Customer Communications Management?

Customer communications management—or CCM—is a term that has been making its way into marketing and customer relations circles and conversations lately. But, is it something new, or just a repositioning of the same, classic approach to communication management that marketers have been using for years? Is this a term just used to apply to what is also known as digital marketing, or does it have an analog component as well? Read More >> MON 11 JUNE 2018 | LIN POPHAL

Audience Research and Brand Creative in the Age of the Echo Chamber

As Scott Cook, CEO of Intuit said, "A brand is no longer what we tell our customers it is--it is what consumers tell each other it is." Social media has disintermediated the way marketers and publishers communicate with their audiences. The role of the gatekeeper gave way to the community manager, relinquishing some control to the audience in exchange for dialogue and engagement. And as authority has moved further away from brands so has the ability to shape brand perception.Read More >> FRI 08 JUNE 2018 | MICHAEL HESS

Bridging the AdTech-MarTech Gap: How Email is Driving the Convergence

You might be surprised to learn that there's no super-secret, newfangled technology that's enabling this miracle of cross-channel personalization. In fact, there's a somewhat unexpected, yet tried-and-true staple of audience engagement at the heart of this convergence: email. Read More >> WED 06 JUNE 2018 | JEFF KUPIETZKY

Lessons Learned from the Facebook Data Scandal

The latest Facebook consternation concerns how it's prepared to meet the European Union's strict General Data Protection Regulation (GDPR) rules, now in force, to protect customer data; experts complain that Zuckerberg hasn't explained how his company will meet these requirements. There's a moral to this morass: be honest with your users and act quickly and effectively when a data crisis occurs.Read More >> MON 04 JUNE 2018 | ERIK J. MARTIN

Eye On With Jennifer Ehidiamen and Oluwabusayo Sotunde, Co-founders of RuralReporters.com

For Jennifer Ehidiamen and Oluwabusayo Sotunde, co-founders of RuralReporters.com, an online news platform with in-depth coverage of underreported issues in rural communities in Nigeria and across Africa, the companies they follow closely lead the way in community engagement and storytelling.Read More >> FRI 01 JUNE 2018 | NANCY DAVIS KHO
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