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Globalizing Snackable Content

Consistency and relevance are your best allies when grabbing the attention of global customers and keep feeding them. You should also bear in mind some dependencies and factors that are tied to digital globalization as a whole. Here are some points that are even more crucial to consider when deploying and valuing bite-sized content internationally, wherever it must be understood, consumed, remembered and shared.Read More >>

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Increase Sales By Targeting Customer Problems With Niche Content

For most businesses, organic search traffic is one of the most important sources for sales leads. However, competition is fierce for high-value search terms and it can seem like an almost impossible task to complete with competitors already well-established within your market. Fear not as with a well-structured content strategy there is usually lots of room to target niche search terms that pull potential customers towards your content that can produce almost immediate results. Read More >>

The State of Online Video 2017

From a meow to a roar: That's a simplistic, but spot-on, way to describe the evolution of online video, a realm previously ruled by cute and curious cat videos. But it's now populated by countless contemporary iterations of playable visual content—including those of the short-form, live-streamed, silent, branded, vertical, and viral variety.Read More >>

How to Choose the Right Marketing Software: A 7-Step Guide

Putting your budget on the line for a new platform can be nerve-wracking, but it doesn't have to be. Whether you're searching for the perfect email automation platform, social media management tool or cloud-based content calendar, the guiding principles leading up to the decision are the same. Here are seven ways to navigate the options like a pro while keeping your sanity in check:Read More >>

How Echo, Google Home, and Other Voice Assistants Can Change the Game for Content Creators

Publishers gave a lot of blood, sweat, and tears getting their content up-to-speed on mobile over the past few years. Now, things are getting audible with speakers such as Amazon's Alexa-powered Echo and Google Home, featuring Google Assistant. And, according to experts, publishers have to adjust. To do otherwise is to risk being drowned out by the sound waves of competitors and overlooked by consumers eager for immediate gratification audio.Read More >>

The State of Digital Marketing 2017

In the nitro-fueled, hyper-paced modern world, digital marketers have to be able to upshift quickly, change lanes without hesitation, and recognize the traffic patterns ahead to avoid delays and setbacks. Because the name of the game in 2017 and beyond is masterful maneuvering, as evidenced by the multiple obstacles, road hazards, and fast-lane opportunities that characterized the digital marketing route many traveled this past year.Read More >>

Content Audits and Their Relevance

What do you know about the content currently living on your website? Do freelancers create it or is it produced in-house? Who handles its management? Who edits and proofreads the content? A content audit is the answer to all these questions.Read More >>

The State of Content Marketing 2017

The term "content marketing" has become so common in marketing circles that many in the industry may be growing tired of it. For those folks, unfortunately, its prevalence is not likely to diminish any time soon. According to Forrester, "By 2019, marketing leaders will spend more than $103 billion on search marketing, display advertising, social media marketing, and email marketing—more than they will on broadcast and cable television advertising combined.Read More >>

Why Micro-Influencers are a Social Media Marketing Imperative for 2017

In a survey conducted by top B2B marketing authority Pardot, 59% consumers said that the authenticity of a brand's content influences them to follow the brand. Marketers across industries are focused on creating more authentic brand messaging to connect with their target markets. Micro-influencers have an important role to play in the process.Read More >>

The State of Content Globalization 2017

The internet has closed the distance between countries around the world, democratizing access to content from wherever you are, whenever you need it. Increasingly, companies are operating in global markets—whether they intended to or not. Read More >>

The State of Big Data 2017

It's January 2017, and you've turned over the digital calendar page on a new year. Was your resolution to walk an extra 1,000 steps a week this year, to be tracked by your Apple Watch, shared on Facebook for extra accountability, and added to your Lifetick goal-tracking web app? Congratulations—you've both added to and exemplified the state of Big Data in 2017.Read More >>
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