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Collaboration in the Cloud and Mobile World: Getting Rid Of the Turmoil

Business today is all about collaboration and technology has been the great enabler. Why? Because a fundamental requirement of collaboration is communication. John Mancini, president of AIIM, the global community of information management professionals, explains.Read More >>

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Making Connections Between Freelancers and Organizations

Although there is some debate about just how many freelancers there are in the U.S., everyone agrees that the number is rising. Writers, graphic designers, photographers, videographers, and other professionals are choosing to work for themselves even as the demand for creative content increases. Meanwhile, brands, non-profits, and small businesses need content for online platforms and other communication channels. The "freelance economy" is creating a new problem: How do organizations that need content find the professionals to create it?Read More >>

Why Marketers Often Struggle with B2B Content Marketing Effectiveness

Many marketing professionals operate under the assumption that their business-to-business (B2B) content marketing practices are up to snuff. But a closer look reveals that these pros often suffer from tunnel vision in that their practices are too narrowly focused on early-stage buyer acquisition and fail to create content that engages buyers over the long term.Read More >>

The Importance of Storytelling, Big and Small

In the creation of content, storytelling is a valuable and necessary skill. For those who consume content, a good story makes consuming the content that much easier. It is often assumed that simply having good content or having a good idea will translate into good stories, though this is often far from the truth. Indeed, the ability to tell a good story can be an extremely useful tool.Read More >>

Author Earnings Reports Offer Validation to Self-Published Writers

Despite the fact that the Author Earnings Reports, published by writer Hugh Howey and his anonymous partner Data Guy, has added fodder to the traditional vs. self-publishing debate, for many independent writers the reports are not at all surprising. The stated primary purpose of the site is "to gather and share information so that writers can make informed decisions." Independent writers, however, are finding that the reports mostly confirm what they already knew, and their decision-making processes have changed very little, if at all.Read More >>

5 Key Marketing Lessons From the FIFA World Cup 2014

An interesting tournament with a passionate digital audience made the games not just a hit on the pitch but also proved to be key for several brands to leverage the enthusiasm and cloak themselves in the football fever. Not just the main sponsors, but also those who were far from the action used the World Cup beautifully to magnify and amplify their engagements and ride on the waves that the event created. So, what were the key five lessons marketers can take from the World Cup 2014? Read here:Read More >>

EContent Live Video: Jose Castillo and Brant DeBow

Things often go wrong on live TV, and the same goes for live internet broadcasts. But the show must go on...and so must the Hangout. Unfortunately, Peggy Anne Salz couldn't make it to the Hangout, but there was still plenty of great mobile advice dispensed from Brant DeBow (@bdebow) of Bite Interactive. Join Jose Castillo in chatting with Brant about the future of mobile -- apps vs. mobile web -- and much more. Read More >>

Leveraging Links in Native Advertising

A recent survey by HubShout, an online marketing firm based in Virginia, suggests that content marketers have some great opportunities to leverage links to boost awareness and drive traffic to their sites. In fact, 33.6% of those responding indicated that the type of native advertising most likely to generate response is links incorporated at the end of articles. These links outrank any other type of native advertising.Read More >>

Consumers Coming to Accept Native Advertising Done Right

Since the 1950s, advertorials and product placements emerged, and, as the internet and online commerce took hold, Amazon blazed trails by serving up book recommendations to users based on their previous purchases and online behaviors. Today, these sorts of activities-designed to deliver advertising content, online or via mobile devices, to consumers who have demonstrated their potential interest in the product or service-are known as native advertising. The practice lives on a continuum between "annoying" and "useful," depending on the perspective of the consumer. The goal for marketers is to land somewhere closer to the useful end of the spectrum.Read More >>

Getting Ready for the Next Generation of Content Consumers

Brainstorming about the future of digital consumption can leave you overwhelmed by the possibilities, but data released from YouGov--a global research and consulting organization--sheds some light on the emerging expectations of today's youth. The study found that nearly one in two children, aged 8-15, feel that access to online content and downloads should be free. Read More >>

All Content Is Personal: The Importance of Knowing Your Audience

According to the "Online Personal Experience" study by Janrain, more than half (57%) of people are just fine with providing personal information to a website and as long as they benefit and the information is used responsibly. Janrain also found that 77% would be more trusting of companies collecting private data if the businesses were transparent about how the information would be used. But that's where the trouble lies. Many content providers are still struggling to use the information they collect in a way that truly improves the customer experience.Read More >>
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