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How Serious is Mark Zuckerberg About Keeping Facebook Data Private?

On March 6, Mark Zuckerberg made a commitment to spending the next several years reorienting Facebook's apps toward encryption and privacy. Can we take him at his word? Find out what the digital marketing and data privacy experts think.Read More >>

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For Content Marketers, Natural Language Generation is a Lifesaver

How can marketers satisfy this unquenchable desire for new content? One technology that helps tackle the need for developing and delivering a constant stream of personalized content to customers is natural language generation (NLG).Read More >>

Trust the Research: Your Brand Video Belongs on Social Media

It's not enough to have good video content by itself. You need to know how to get it in front of the right people, and at the right time. Today, that means you have to have a Twitter strategy.Read More >>

In-App Purchases—Monetization That Works

For mobile marketers, in-app purchases are a fantastic way to engage your users and provide them the content and bonuses they're hungry for. You give them more of what they want, and in return, you continue to engage with your users as your app thrives!Read More >>

What is a TMS, and Do You Need One?

Do you need a Translation Management System (TMS)? It's a good question, and there is no simple answer. Anytime you want to know if a product or service should be purchased, start by assessing with a review of current business issues and future challenges. Reality checks are useful, and due diligence is a must when deploying and investing in globalization technology.Read More >>

4 Key Reasons Why Authentic Feedback Needs to be Part of Your SEO Strategy

Of course, most businesses know that having a lot of good reviews can boost sales by strengthening consumer confidence in their business. However, positive, authentic reviews can do a whole lot more than just build trust with customers who are checking out your product/service pages. They are also an essential ingredient to an effective SEO strategy.Read More >>

How Publishers Channel Their Inner Agency to Level-Up Audience Extension

There's a limit to the audience publishers can attract on their owned sites and only so many ads they can pile on a page. To support more growth, a publisher has to enact audience extension strategies and sell on other sites beyond their own. But how do they manage this scale properly without having it morph into a chaotic mess? Read More >>

Highlighting 8 of Google’s Biggest Algorithm Updates of 2018

Year after year, we see numerous Google algorithm updates that improve the way users search for content on the web and the results they find. 2018 saw eight big changes, and this article explores what they mean for you. Read More >>

Dark Marketing: An Outgrowth of Personalized Digital Experiences

The term "dark marketing" certainly has a sinister ring. It conjures up all sorts of nefarious images—SPAM, phishing scams, and worse. Thankfully, dark marketing isn't quite that bad. Instead, it's a new term for the kind of personalized marketing becoming familiar to advertisers and audiences alike.Read More >>

The State of Data Management 2019

The digital environment we live in lends itself to the proliferation of data; most of the time, that's a very good thing. Digital marketers can evaluate, better than ever before, how their marketing efforts are resonating with various audiences—and how those messages drive actions (such as website visits, downloading of various materials, lead generation, and sales).Read More >>

Q&A: Common WCM Problems--Consequences and Solutions

"Content drives the digital experience," says Peggy Chen, CMO of SDL. With digital experience at the heart of your relationship with customers, it's more important to make sure your web content management system—the platform at the heart of your DX—is up to the task. We asked Chen about some of the common pain points that WCM customers encounter, what the consequences of a sub-par WCM are, and how to address the problem.Read More >>
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