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3 Ways Publishers Can Drive Ad Revenue Growth with Digital Messaging

Even as global readership rate increase across the digital news sector, UK publishers are struggling to adapt to the industry's shift from print to online media: PwC's latest Entertainment and Media report covering 2013-2017 projects that the UK's B2B publishers, newspapers, and consumer magazines will see a net fall in revenues over the next four years. With 22% of UK adults now using ad blocking software, native content is proving to be a smarter way for publishers to replace print ad revenue than banner ads and popups.Read More >>

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Creativity and SEO Strategies

Take a deep dive into the third pillar of SEO: Thinking Outside of the Box. From link-building to newsjacking, this is everything you need to know about getting creative with your SEO. Read More >>

A Guide to Digital Experience Management for Higher Education

Digital experience management (DXM) refers to providing highly satisfying digital services to customers through an effective blend of strategy, process, and technology. DXM fundamentals remain more or less the same across industries, but the modus operandi may vary based on your objectives. Education is a rather vast field, and this article focuses on DXM for higher education (higher ed) organizations such as colleges and universities.Read More >>

Mobile Programmatic Set To Be a Game Changer, Despite Hurdles

There is no doubt that programmatic has revolutionized online media buying and that it offers significant benefits, but this road to opportunity is ridden with obstacles such as viewability and traffic fraud. Mobile programmatic advertising can be challenging in many ways but when done thoughtfully and strategically, the ROI can outweigh the challenges.Read More >>

Planning Content Localization for Efficiency and Transparency

If you want your localization project to run smoothly, you have to plan ahead. Here are some tips for making sure your project is efficient and transparent. Read More >>

Facebook Video vs LinkedIn Video for Marketers

Video is taking over the web--especially the social web. Facebook continues to evolve its offerings while LinkedIn is just finally hopping on the video wagon. Here we discuss the differences that are pertinent to marketers. Read More >>

A Short History of Mergers and Acquisitions in the WCM Space

The lack of clear, meaningful information about acquisitions when they happen makes decision making difficult for customers. Press releases are not usually helpful--they make vague claims about cutting-edge solutions and operational synergies. They are written to please and protect the companies involved, not to help customers decide what they need to do when their WCM vendor is acquired. One way to be more savvy about M&A in WCM is to look back at what worked in the past and what didn't--and why.Read More >>

Tools You'll Use: Dr. Michelle Ferrier, Associate Dean for Innovation

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Dr. Michelle Ferrier, associate Dean for Innovation, Research/Creative Activity and Graduate Studies, Scripps College of Communication at Ohio University.Read More >>

Adblock Plus Launches Ad Platform, Things Quickly Go Awry  

Adblock Plus announced its new Acceptables Ads Platform, but ad exchanges are not on board, and users may not be either. Read More >>

EFF Pushes for Labeling of Locked Digital Content

The practice of using DRM locks has so infuriated the Electronic Frontier Foundation (EFF) that it is currently suing the US government to invalidate Section 1201 of the DMCA law. But whether the group wins its litigation or not, there's another pressing agenda the EFF is tackling in the interim that it wants publishers and consumers alike to be aware of: the fair labeling of digital products that come pre-locked by DRM.Read More >>

Premium Publishers Deliver More Bang for Your Ad Buck, Says comScore

Today's online advertising environment is often seen as chaotic. Whether it's the ongoing struggle to squeeze digital dimes out of online advertising, the move toward programmatic placements, the increasing presence of ad blockers, or the plague of ad fraud, many publishers (and advertisers) are in over their heads. But a comScore report has some good news. According to "The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness," "Premium publishers are more than 3x more effective in driving mid-funnel brand lift metrics, such as favorability, consideration and intent to recommend."Read More >>
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