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Seamless Content Migrations: Strategy Determines Success

Disastrous CMS implementations are a dime a dozen: budget overruns, content that gets lost or doesn't migrate accurately, or worse, a system that simply doesn't work after a significant commitment of time and other resources. But here's the good news: This doesn't have to be you. These disasters happen to people who don't plan, develop a good strategy, and get help from experienced partners who can guide them through the necessary steps.Read More >>

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Are Brand Communities the Future of Marketing?

Brand communities are making a comeback. Where companies once relied on their own message boards and communities to get their messages out, social media sites took over to a great degree--but now the tide is slowly turning the other way. According to Forrester's "Predictions 2015: Marketing Leaders Mix Data, Content, and Insight To Craft Brand Experiences," written by Luca S. Paderni and Shar VanBoskirk, branded communities will enjoy a resurgence in 2015.Read More >>

SAE International: A Case of Elusive Consistency

Each year, SAE organizes about 27 international meetings, serving those three sectors related to the mobility industries, Fadik says; from those events, nearly 3,000 technical papers and journal articles are produced. "So that's really kind of where our whole scenario started," she says. "What we needed to do was to publish the documents in a consistent format. Print still is very important to our customers, so we still have to maintain that print product; so when we looked at the challenges we were facing, that led us down this path."Read More >>

Tools You'll Use: Lisa Kasanicky, Content Curator at ClearVoice & iAcquire

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done.Read More >>

A Guide to The Internet of Things

Just as the elephant is grasped differently by each of the monks in "The Blind Men and the Elephant," you'll hear a different take on the Internet of Things (IoT) based on whom you ask. That's not surprising because it is really such a wide-ranging subject. Here is an attempt to distill the essence, providing you with a summary and a current snapshot of this behemoth.Read More >>

Google, Amazon, and the Future of Digital Content

As you may already know, Amazon announced an uptick in earnings in its 2014 fourth quarter, while Google reported a dip. Amazon says fourth quarter sales were up 15% to $29.33 billion. Google too announced an increase in sales-ad revenue grew 14% year-over-year in Q4-but that represented a slowdown in growth. But if Amazon and Google are bellwethers of the digital content industry, what can we learn from these earnings reports?Read More >>

An Interview with Lisa Kasanicky, Content Curator, ClearVoice and iAcquire

As content curator for the digital agency iAcquire, Lisa Kasanicky's primary charge is to manage blogs for the iAcquire and ClearVoice websites. She jokes that the job comes with "a long checklist of responsibilities and a tweed newsboy cap," as she works on everything from big-picture tasks (such as creating editorial calendars and nailing down topics with contributors) to details (such as crafting SEO titles and descriptions). She also writes guest blog posts, ebooks, case studies, client content, and email blasts.Read More >>

Content and the Connected Home

Back in the 1980s, George Carlin had a famous bit in which he said, "A house is just a place to keep your stuff while you go out and get more stuff." One can only imagine what comedic inspiration the late performer would've mined from connected homes in 2015, which have the ability to direct us when to go get more "stuff" or, alternatively, fetch "stuff." As household connectivity increases due to consumer adoption of broadband and wireless networks, homes (and the objects in them) are getting smarter. Products available in the Internet of Things (IoT)-defined as a state in which everyday objects are networked wirelessly and imbued with the ability to communicate without human intervention-now include an egg carton that alerts a homeowner when it's down to the last two eggs and learning thermostats that moderate temperatures in part by sensing when the home is empty.Read More >>

Streaming Content Heats Up in Early 2015

It seems that Hollywood is starting to catch on to what many viewers already know: Some of the best shows on TV are not on a network; they're streaming over your internet connection. Shows such as House of Cards and Orange Is the New Black from Netflix have been capturing people's imagination for years, although major awards have often eluded them. But in the first months of 2015, one announcement after another pointed toward a sort of streaming content renaissance.Read More >>

Responsive Design May Be Driving Your Readers Away

The digital revolution arrived and has settled in to stay. According to Comscore, mobile device use exceeded desktop and laptop use in early January, 2014 and mobile devices continue to see more use than computers. As consumers increasingly shift to mobile devices to consume content, publishers have taken steps to make their content more accessible on mobile devices. Unfortunately, as a recent study points out, many content publishers who think they're providing a positive user experience on various devices are unaware how poorly their content performs on mobile phones and tablets. Business and tech news sites illustrate how pervasive and serious the gap can be between the desktop experience and the mobile experience.Read More >>

Made-to-Order: How Custom Mobile Apps Benefit Business

Off-the-shelf options may rule the roost when it comes to mobile enterprise applications used by businesses and their employees. But there's a productive hen with the ability to lay golden eggs that's gaining greater prominence in this market: custom mobile apps that are fully or partially personalized, tailor-made, and paid for by a company to meet its particular business or mission needs.Read More >>
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