Digital publishing success is no longer just about old media adjusting to the digital future. Big media brands-whether they have a print legacy or a digital-only history-are learning that most readers are not coming through the "front door" anymore, and they must adapt to a social future where aggregators and curators are guarding the door or be left behind.
Please join this live and interactive discussion, where industry experts Alex Withers and Geoff Shaw discuss how Sporting News improved their customer engagement & personalization strategy to thrive as an all-digital publisher; fueled revenue growth through accurate and relevant search, recommendations and dynamic content generation; and increased page views by leveraging individual behavior to deliver the right content, at the right time on the right device.
To reach today’s audiences you must have your content accessible in a variety of formats and across platforms. To achieve this goal, different tools and content creation environments must be utilized. Download now to learn more.