Capturing what matters and measuring what counts: This is a global leadership imperative. And it is the best--if not the only--way to showcase that managing digital globalization and delivering international experiences effectively pay off. It is all about effectiveness and starts with the early steps in the global content value chain. A number of criteria and indicators should be on the radar screen of anyone willing to define, analyze, and leverage effectiveness holistically. Productivity may not always be at the top of the list in terms of localization benefits although it definitely drives time and cost savings, while enabling to better allocate resources and optimize timeframes. It may come up as a secondary factor or be diluted in other prominent indicators such as content accuracy or consistency.
Thank you for your interest in the EContent 100. The nomination period has ended. The Econtent 100 will be published in the December 2016 issue.