Utilize Tools To Measure Performance of Digital Content

Sponsored by ContentSquare

Traditional analytics tools such as Google Analytics and Adobe are great at providing top-level insight, but can’t tell you why users behave the way they do in-page, or measure the performance of your digital content at an elemental level. Testing tools are great at making on-site optimizations, but if one variant wins, most eCommerce teams struggle to really understand why. Even fewer brands track the success of that variant after the original test has concluded. The winners will be mature in their UX analytics and ability to quickly surface detailed, in-page insight into their visitors’ behavior, for every segment, device, and across any date range. Download now to learn more!