Autumn 2019 Issue


News Features

Wiley has transformed from a publisher to an "e-learning company" and it's using Adobe XD to facilitate collaboration and content transformation.
- Posted Nov 04, 2019
Gone are the days when location, location, location applied only to brick-and-mortar businesses. Location has played an increasingly important role in the virtual world, with personalization steering the customer experience journey.
- Posted Oct 14, 2019

Featured Stories

No more judges. No more categories. This year, the EContent 100 list of companies that matter most in the digital content industry was decided by our readers. From web content management to digital experience tools, from content monetization to translation and globalization, you weighed in to determine the 2019 winners.
Posted Oct 02, 2019
Conversational assistants such as Alexa, Google Assistant, Siri, and Cortana are growing in popularity, especially among consumers. But there's still some way to go before they're
- Posted Oct 07, 2019
While publishers continue to battle for audience, relevance, and engagement, some niche publishers are quietly making an impact—and money—from narrowcasting.
- Posted Oct 28, 2019
Digital transformation is the number one priority for boards, and it hasn't been lost on the IT industry. Here's your guide to planning a successful digital transformation.
- Posted Nov 18, 2019

Columns

When it comes to mobile, the advantages of offering the appropriate marketing and messaging at the appropriate point in the funnel can be massive.
- Posted Oct 15, 2019
I say this with love: Podcasting needs an upgrade. I am struck by the lack of genuine innovation around its content, distribution, discoverability, and monetization.
- Posted Oct 22, 2019
There's no doubt that Blue Planet II contained incredibly powerful content. But one wonders what made the message resonate so powerfully, and, more importantly, what has made it translate into real behavioral change?
- Posted Oct 29, 2019
One of the main reasons revision cycles are painful is the lack of context we give content reviewers. We assume a content reviewer will parse feedback among technical accuracy, tonality, copy edits, content design, and SEO.
- Posted Nov 05, 2019
The fight against fake news that is fueled by deep-fake content is a rapidly evolving field with high stakes. We can expect several companies to take a stab at solving this challenge.
- Posted Nov 12, 2019
Reporting is easy when the issues surrounding the information are basically straightforward. But recent extenuating circumstances—in particular, the conflicting viewpoints surrounding hate crimes, climate change, and vaccinations—have flipped the script.
- Posted Nov 19, 2019
Customers love email, which is lucky for brands because this owned channel is also statistically very successful. But to get the best results you need to get personal.
- Posted Oct 01, 2019