May/June 2017 Issue


News Features

In an increasingly competitive and fragmented age for electronic content providers, publishers might want to consider seeking revenue solutions less in the real world than in the virtual world. Rolling out virtual reality (VR) and augmented reality (AR) content is a good start—but especially for those digital content players that lack the resources to provide such immersive digital consumables today, hosting and creating short-form VR and AR ads may prove to be a more winning strategy in the near future.
- Posted May 08, 2017
In a digital marketing environment, experiences are becoming increasingly personalized. Consumer actions and interactions are constantly monitored, and the information gleaned from these interactions can be used to deliver content in different ways across multiple channels through various marketing automation and content tools. Using granular customer data, marketers can deliver micro-experiences to consumers.
- Posted May 29, 2017

Featured Stories

We present EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and our contributors to find out what products are helping content creators of all kinds stay on top of their game. I hope you find these products as interesting and as potentially helpful as we do!
Posted May 01, 2017
2016 was the year immersive content went big time. NBC broadcast the Olympics in 360-degree video. Pokémon GO got millions of smartphone owners out of the house. Virtual reality (VR) made the cover of TIME. And major players rolled out headline-grabbing VR devices, including Samsung's Gear VR, Oculus' Rift, HTC's VIVE, and Google's Daydream View. The era of affordable and viable VR for the masses had arrived.
- Posted Jun 05, 2017
Providing great customer experiences requires blending information, design, and operations. In addition to being a purchaser, a customer is a collection of emotions, activities, and attitudes that come into play around purchasing decisions. In practice, this means the content-related parts of a business—websites, promotions, and physical stores—need to be integrated with the commerce parts—product catalogs, transactions, logistics, and fulfillment.
- Posted Jun 12, 2017
Virtual reality is becoming … well … reality, thanks to a host of new tools and people willing to test the limits of what the technology is capable of—and what the audience expects. Nowhere is that more true than at USA TODAY's VRtually There, a weekly news show done entirely in virtual reality (VR). David Hamlin is part of the team that makes the show possible.
- Posted May 17, 2017
It's been said that we all have a novel in us, but these days, it seems as if we all have a podcast in us. Of course, we don't all have a good podcast in us—and fewer of us can launch an entire network. But Rebecca Lavoie has done just that, from her basement and with the help of her husband—and writing partner—Kevin P. Flynn. Along with two more co-hosts, the pair launched Crime Writers On Serial, a podcast to talk about a podcast (now Crime Writers On…).
- Posted Jun 07, 2017

Case Studies

Despite its long history, Mezzetta had not spent much time thinking about marketing. For much of its existence, the company had been focused on manufacturing and sales. But after hiring two new marketing employees, Mezzetta was ready to bring its products to a wider audience. With such a small team, content creation proved to be one of the biggest marketing challenges. Mezzetta needed help creating enough content to get its products in front of the masses—and so it decided working with influencers may be the best bet.
- Posted May 15, 2017