November 2001 Issue

Content management is the strategic application of technology, content, and people resources to leverage business processes and create competitive advantage.

Jeff Pemberton, former chairman of Online, and then-editor Bill Mickey sat down with Allen Paschal and Chris Morton, CEO and executive vice president, business development, respectively, to discuss among other things the Internet's impact on information aggregation and distribution, the importance of quality indexing, and maintaining a tight grip on the content you put out there.

I have to admit that I am very skeptical of ROI calculations and the theory that intranet applications have to be justified on an ROI basis.

In the new Web video model, you make the video cheaply–very cheaply. Then you stop hallucinating that advertisers will underwrite this anytime soon.