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Marketing Intelligence Platform releases cross-device and cross-platform measurement of marketing return on investment.

Posted Feb 19, 2019

Lexalytics also says it is pioneering new "Micromodels" machine learning approach to Natural Language Processing.

Posted Feb 14, 2019

Bright River receives investment from Pride Capital Partners, (formerly known as Main Mezzanine Capital) to enable growth in visual content optimization.

Posted Feb 14, 2019

Fundamentally, of course, what content creators most want to know is if something is working. Given the varied platforms they have at their disposal these days—and the varied ways that consumers are interacting with their content—they want to know what's working across multiple channels. But despite a broad proliferation of content analytics tools and the vast measurability of digital content, the answer remains maddeningly elusive for many.

Posted Feb 08, 2019

Akeneo PIM 3.0 and new Franklin Product Library launched.

Posted Feb 07, 2019

Marketers, IT professionals, and data scientists gain rapid access to granular customer data through a joint analytics solution.

Posted Jan 31, 2019

Data Management Platforms (DMPs), which in the past were central to a brand's programmatic advertising strategy, are being reconsidered both for usability and cost. Ad-tech has evolved in the last 10 years and so have DMPs, but needs have evolved as well. Given the big budgets that marketers need to operate their DMPs, brands are now asking -- do we even need one?

Posted Dec 19, 2018

PossibleNOW survey shows many companies are not ready for the upcoming holiday season.

Posted Dec 13, 2018

Strategic acquisition expands Infutor's intelligence and segmentation capabilities, enabling marketers to use identities, attributes, and analytics for consumer acquisition, retention, and optimization.

Posted Dec 11, 2018

Does the US need a national data privacy law? Companies who understand the importance of data protection can help create better customer experiences.

Posted Dec 10, 2018

MessageGears says its new data security feature allows B2C organizations to personalize campaigns based upon any attribute in their database without risking data to exposure either internally or within the cloud. 

Posted Dec 04, 2018

At the end of 2017, with the General Data Protection Regulation (GDPR) looming, research suggested that U.K. small businesses had spent an average of 600 hours each preparing for it.

Posted Nov 22, 2018

Clickso commits to responsible data management, joins Network Advertising Initiative.

Posted Nov 15, 2018

Cookie Declaration boosts transparency and streamlines communications between digital partners.

Posted Nov 06, 2018

Here we define the categories we use to acknowledge the EContent 100 Companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

This year's EContent 100 list includes companies that are changing with the times and some that are leading the charge. Find out which 100 companies made this year's list of companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

Automation is everywhere. Whether you're checking out at the grocery store or calling your bank, automating the task is an option. New research from Quark and Information Today, Inc. says as more organizations seek to embrace digital transformation, they are turning to content automation as a way to deliver information quickly and effectively to their customers and employees. We interviewed Gavin Drake, Vice President of Marketing for Quark Software Inc. about the research and what it means for the digital content industry.

Posted Oct 31, 2018

Companies combine analytics with a content marketing platform to power unparalleled content experiences.

Posted Oct 30, 2018

App marketers can now apply Tenjin's user-level attribution and analytics services to Snap Ads, Lenses, and Story Ads campaigns.

Posted Oct 23, 2018

New platform unlocks publisher's data and offers a new approach.

Posted Oct 11, 2018

Enterprises that deploy Reltio Customer 360 solutions will be able to benefit from both initiatives as they evolve.

Posted Oct 09, 2018

Company to enhance A.I. and machine learning-based unified marketing intelligence and workflow management solution.

Posted Sep 27, 2018

Adobe launches a new suite of tools to give Audience Manager users control over the raw signals from their audiences.

Posted Sep 25, 2018

Brickfish, an end-to-end social media management company expanded its capabilities adding Nuvi--a real-time research, monitoring, and analytics platform.

Posted Sep 20, 2018

New offering brings Natural Language Processing technologies to document data extraction market.

Posted Sep 20, 2018

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