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Yahoo! Inc. announced a new video series on Yahoo, Cities Rising: Rebuilding America, sponsored by H&R Block. Hosted by Yahoo Global News Anchor Katie Couric, the series takes a look at urban renewal, positive changes, and growth in cities across America. In the new series, Couric visits different cities and explores how each is making pivotal changes to reinvent itself and reinvigorate the lives of the people in those communities.
Posted Jan 21, 2016
Skyword announced the launch of Skyword Analytics + GA, a new integration in its content marketing software platform that combines data from Google Analytics with the storytelling metrics native to Skyword's platform. Featuring an integration with Google Analytics, Skyword says it gives its customers a holistic view of the health of their content marketing program and enables marketers to optimize the quality of the stories they publish.
Posted Jan 19, 2016
Contently launched a new study, Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry. Between November 24 and December 2, 2015, Contently surveyed 632 marketers with an online survey of 25 questions. Of the respondents, 31% identi?ed as B2B marketers, 18% identi?ed as B2C marketers, while another 49% work across B2B and B2C businesses.
Posted Jan 14, 2016
In just under two decades we've witnessed abrupt changes in how many businesses operate. Ordering toilet paper online would have seemed absolutely absurd ten years ago. However, getting similar household items online is becoming more and more commonplace. Want to find a good restaurant? A quick Google search and some Yelp reviews will help you zero in. And businesses cannot survive without a web presence. Things have definitely changed, and this has only been accelerated by the smartphones we carry with us wherever we go.
Posted Jan 13, 2016
The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondo struck a chord with readers last year. Everyone from pack rats to neat freaks turned to the book to help them get their homes in order. And bloggers jumped on the decluttering bandwagon, helping people who didn't read the book get some use out of it as well. But the more I read about cleaning out my closets and desk drawers, the more I realized Marie Kondo has wisdom for content marketers as well.
Posted Jan 11, 2016
Content marketing is every where. It's so ubiquitous it can be easy to turn a blind eye to it. if your email inbox is anything like mine, you're constantly being bombarded with white papers, newsletters, and infographics. It's easy to start ignoring them. But once in a while, an example of really great content marketing leaps out at you--often when you least expect it. Here are my favorites from 2015.
Posted Jan 08, 2016
New Year's may have come and gone, but it's never too late to make resolutions, predictions, or even predictions about predictions for the coming year. Case in point: Even though it's been a few weeks since Hotwire PR released its annual Communications Trends Report-which forecasts significant trends for marketers in 2016--many industry professionals are still digesting the published prognostications and determining which will develop into viable trends.
Posted Jan 04, 2016
When it comes to a content strategy, the goal is often fairly simple to define. You may want to generate more qualified leads, get more press coverage, support client success, or whatever it may be. The plan, however, is where things get a little more tricky. No matter what it is you're planning, I believe you can only change three variables when it comes to content strategy. And they all start with the letter "C": content, channels, and contributors.
Posted Dec 24, 2015
What content do employees want to share on social media? And why do they think that it's valuable to share this information there? Surprisingly, no one has ever thought to ask non-C-level employees their thoughts on sharing content-until now. Trapit, a company that enables social media content sharing by employees, commissioned what it calls the first survey of rank-and-file employees about their thoughts on sharing company information on social media.
Posted Dec 16, 2015
Content marketing is for failures. As this relatively new (or old, depending who you ask) discipline of digital marketing works through a few awkward-and sometimes painful-growth spurts, one pattern seems to pervade: You will almost definitely get it wrong before you get it right.
Posted Dec 14, 2015
In 2008, when Seth Godin, marketing wizard, proclaimed that "content marketing is all the marketing left!" it was not a signal to brands and companies to create and distribute reams of messaging disguised as content to their target audience. But in many cases, that is exactly what happened.
Posted Dec 11, 2015
ScribbleLive, a data-driven content marketing platform, announced a new integration with Hootsuite, a widely used social relationship platform, as part of its open platform initiative. The ScribbleLive App for Hootsuite, now available in the Hootsuite App Directory, helps content and social media teams collaborate together to achieve greater reach and engagement with their target audiences.
Posted Dec 10, 2015
Avid travelers have a unique lifestyle. They're curious. They're adventurous. And most of all, they value the experience of travel. Marriott rents hotel rooms. Or does it?
Posted Dec 08, 2015
You may have recently noticed a podcast renaissance of sorts. The success of Serial woke many brands, marketers, journalists, and more up to the power of the podcast. As a result, podcasts are popping up in almost every facet of business with renewed purpose, and targeting new audiences.
Posted Nov 30, 2015
Kaon Interactive, a provider of interactive 3D sales and marketing engagement applications, announced three new capabilities aimed at engaging prospects in the ‘now moment,' resulting in a faster understanding of B2B business benefits through the buyers' journey.
Posted Nov 19, 2015
Rodale has been undergoing a lot of change. As the company shifts from being a publisher to being a "healthy living company," it also made a change at the top-with president Scott Schulman stepping down and Maria Rodale becoming active in the company once again, according to Folio. And now the company has closed down Rodale Grow, its content marketing group.
Posted Nov 19, 2015
Brands need a clear understanding of how content marketing contributors are performing. Without an accurate, holistic view of their performance, it's difficult to connect the right contributors with the right types of projects, and hard to use actual results to guide decisions. Contently recently launched a new page in the Analytics section of its platform highlighting key metrics for all contributors, including the number of people, overall engagement, average time, average finish, and attention time. Brands will see which contributors are resonating best with their audience.
Posted Nov 19, 2015
When it comes to content marketing, too many of us are guilty of breaking the cardinal sin: disguising thinly veiled sales pitches as "content." When you think of marketing like a first date, the problem with this approach is obvious. Imagine the person sitting across from you explains that they were captain of the debate and track teams, graduated summa cum laude from Yale, and founded their own company all before they turned 30. Impressive, right? Now imagine that they spend the entire date telling this story without asking you about yourself once.
Posted Nov 19, 2015
According to a new survey by Constant Contact, Inc., the majority of small businesses expect 2015 to end on a high note, with 67% expecting their annual revenue to exceed 2014 revenue. The economy remains an obstacle, however, with 46% saying it is still taking a toll on their business. Despite this, small businesses are maintaining a cautiously optimistic outlook, with 78% expecting 2016 revenue to increase (44% are expecting an increase of 10% or more; 34% expect an increase of less than 10%). The holidays, however, are invoking less confidence. When owners of B2Cs were asked if they expect 2015 holiday revenue to exceed 2014 holiday revenue, 40% said yes; 26% said no; and 34% were unsure.
Posted Nov 12, 2015
The customer journey reached a tipping point in 2014 when the volume of mobile traffic overtook desktop traffic. Forrester estimates that mobile and tablet commerce will top $293 billion in 2018. Mobile moments--anytime that a customer pulls out a mobile device--are redefining customer relationships according to Forrester. And, Forrester's statement couldn't be more accurate, "In an era of empowered, perpetually connected customers, you need your customers more than they need you. To succeed, you must get serious about the way you define, implement, and manage the customer experience."
Posted Nov 12, 2015
I spend a lot of time talking to companies about their content strategy. I'm happy to see that more and more companies are putting an emphasis on creating a road map for their content efforts, rather than putting something together and seeing what, if anything, sticks. Even with a greater awareness, marketers struggle to know what a great strategy looks like. Here are the seven steps I walk them through.
Posted Nov 10, 2015
The Content Marketing Institute's (CMI) 2015 reports on B2B and B2C (business-to-consumer) content marketing trends reveal some important disconnects among demand, effectiveness, and satisfaction with results. For instance, while 86% of B2B respondents indicate that they are using content marketing, only 38% say that their efforts are effective. While 83% say they have a content marketing strategy, only 35% have a documented strategy.
Posted Nov 09, 2015
Today's digital landscape is not too far removed from the baseball parks of 1998. We are bombarded with articles, blogs, videos, white papers, newsletters, emails, text alerts, and listicles clamoring for our attention. For years, we've witnessed this glut of content permeate every device and screen we interact with. Five years ago, audiences universally despised digital pop-up ads; whereas today, they are universally accepted in the interest of getting to the latest celebrity tidbit or thought leadership download.
Posted Nov 03, 2015
IBM announced the addition of six new Watson Ecosystem partners who are developing apps and services powered by cognitive computing. The new partners, Engage, Macaw Speech, Opentopic, StatSocial, Vennli, and Domus Semo Sancus, are developing use cases in the areas of call center support, speech telephony, content marketing, social media analysis, survey analysis, and risk management.
Posted Oct 29, 2015
Want to be recognised for your outstanding content? Then it's crucial you continually monitor the competition. From revealing opportunities, to highlighting failures; competitor analysis gives you invaluable insight into what works, and doesn't, as well as enables you to track how you're performing against others in the industry. Use these seven tips to keep a firm eye on the competition.
Posted Oct 28, 2015