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Content marketing has been dubbed a must have for every marketer's playbook. In fact, B2B marketers are creating more content than ever before, according to the Content Marketing Institute. While marketers are persuaded they must have a content marketing strategy, which lays the groundwork for success, there are six reasons why content marketing may not be for everyone.

Posted Jun 11, 2015

A reporter was interviewing me a couple of weeks ago, and he asked if he could "push back" a little on a word that I used. It was a word that, in his mind, was one that we marketers tend to throw around a lot. He said, "Tell me-what is strategy?" The good news is that I didn't have to come up with a great definition all on my own. Michael E. Porter, a professor at Harvard Business School, has a great answer.

Posted Jun 09, 2015

If you have ever doubted the importance of content marketing before, now is the time to put your mind at ease. The phrase "Content is King" is by no means a myth, and now it is more important than ever. However, if by content you're thinking, "I'll have to get more articles out". Stop right there, as contrary to what you may think, a block of text does not sit well with the average user. Many brands have yet to experiment with anything other than written content, but there are alternatives to this that can help companies increase the heat on their content marketing game and fan the flames of consumer engagement.

Posted May 29, 2015

Sure, you need content on your site and channels, but have you thought through everything before you haul off and post a 500 word article? Or a 2 minute video? Well, before that piece of content can spread awareness and build trust, you must first consider four key factors.

Posted May 28, 2015

Akoonu, Inc. announced the general availability of its cloud-based content marketing platform, a solution empowering B2B marketers to drive an integrated, data-driven content marketing strategy. Akoonu's built-in best practices and customizable frameworks enable marketers to develop and integrate buyer personas and journey maps.

Posted May 21, 2015

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Posted May 15, 2015

Content marketing is quickly becoming a cornerstone of corporate marketing programs. In fact, 70% of B2B marketers are creating more content this year than the previous year, and 77% of B2C marketers have implemented a content marketing strategy. A marketing outsider who has deep expertise in the subjects that interest your customers can be a significant asset to a content team, even if they don't have any experience in the marketing, sales, or communications fields. Outsiders are often the very best people to turn to when you need to communicate without selling.

Posted May 14, 2015

Animoto, an online video creation application that empowers users to create and share extraordinary videos, reported new survey results that detail the continuing evolution and growth of video marketing. The Animoto Online and Social Video Marketing Study surveyed 1,051 U.S. consumers and revealed that fourtimes as many consumers would rather watch a video about a product than read about it.

Posted May 11, 2015

Right now, the last thing I want to be reminded of are early twenty-somethings. I know I sound like a curmudgeon, but I'm sick of young Millenials. It's not that I have anything against them in particular; it's just that I am so tired of thinking about them, and more specifically, how to engage with them, and I can't be the only one. It seems that for years the biggest question in boardrooms, conferences, and department meetings throughout the media industry has been: how do we connect with the Millenial generation? It's exhausting.

Posted May 07, 2015

Having helped Digiday launch its Content Studio, Deanna Zammit knows better than anyone what it takes to create a successful native advertising department. After starting her career in journalism--complete with a stint at Adweek--and a turn at freelancing, Zammit happened to see a post on Facebook that announced Digiday was looking to find someone to head up its new Content Studio and said, "I can do that!"

Posted May 06, 2015

But the concept of "Europe" is so frequently bandied about that it bears closer scrutiny. In an age when companies and brands are promoting themselves globally, it's a significant issue. Is there such a thing as "Europe?" Of course, European countries are united by many ?cultural norms and practices. At the same time, there are clear, practical distinctions that challenge cross-European campaigns. Content that works in one national market will not necessarily have the same impact in a different country.

Posted May 05, 2015

Content Marketing Institute's 2015 "Small Business Marketing Trends-North America" study, sponsored by Copyblogger Media's Rainmaker platform, focuses on how small business marketers are changing their marketing practices. It also points to some potential opportunities for these small businesses and others to better leverage the value that content marketing can provide. Chief among the keys to content marketing success is having a strategy.

Posted Apr 27, 2015

Freelancer.com, a freelancing and crowdsourcing marketplace, announced the release of Showcase -- a cross-platform design gallery of millions of portfolio items in a browsable format, allowing freelancers to show off their work to employers.

Posted Apr 23, 2015

Brand communities are making a comeback. Where companies once relied on their own message boards and communities to get their messages out, social media sites took over to a great degree--but now the tide is slowly turning the other way. According to Forrester's "Predictions 2015: Marketing Leaders Mix Data, Content, and Insight To Craft Brand Experiences," written by Luca S. Paderni and Shar VanBoskirk, branded communities will enjoy a resurgence in 2015.

Posted Apr 15, 2015

Even brands that have a ready supply of customer advocates sometimes fail to make the most of them. Sales people are connecting with prospects, and prospects are connecting with each other in more ways than ever, so marketing teams must provide advocacy and reference content to best showcase the customer and their successes. Ready to shake up your customer advocacy programs? Here are 10 new rules that every marketer should follow.

Posted Apr 09, 2015

Content Marketing is not about production. High level executives hell bent on production over substance constantly ask, "What else are we doing?" Then they want you to draw up some elaborate content calendar that "says" that you are going to do something every day. This is wrong and should stop.

Posted Mar 19, 2015

The latest research from Constant Contact, Inc. says it has identified the ideal number of images and lines of text small businesses should include in email marketing campaigns to optimize click-through rates. Compiled from the analysis of over 2.1 million Constant Contact customer emails sent to more than 100 recipients over the course of 13 weeks, the research finds that-with some industry-specific exceptions-emails with three or fewer images and approximately 20 lines of text result in the highest click-through rates from email subscribers.

Posted Mar 05, 2015

You hay have heard that Apple turned its homepage into a showcase for photography this week--a brilliant content marketing move. In the World Gallery Apple featured photos taken with the iPhone 6 across the globe. Not only did the company reward its notoriously loyal users, it took a swipe at competitors (like the Galaxy S6 which launched on the same day) that claim to have better cameras, and drew in photography buffs who may or may not care about iPhone cameras.

Posted Mar 04, 2015

Nielsen data supports what most already know: apps are in. In fact, their research indicates that, in the U.S., Android and iPhone users 18 and older spend 65 percent more time on apps today than they did just two years ago. How much time? On average, it adds up to 30 hours and 15 minutes a month. That fact hasn't missed the attention of CMOs around the country.

Posted Feb 25, 2015

Jimmy Fallon, host of The Tonight Show, did something recently that I never thought I would see again in my lifetime. This moment gave me such joy that it was almost embarrassing. What made this magical eight minutes of late night TV so amazing was that Jimmy Fallon made a dream come true for all of us kids who were glued to every episode of Saved By the Bell in the late 80's and early 90's. Fallon, who is notorious for his YouTube gems, amazed and fascinated me. I watched the video three or four times.

Posted Feb 19, 2015

Virtual reality isn't a new concept, but it is quickly becoming a new reality. Just under five years after the release of the Microsoft Kinect, and amidst growing buzz around Oculus Rift, Microsoft announced the release of the HoloLens in conjunction with Windows 10. While HoloLens, Google Glass, Oculus Rift, and other wearable technologies are often discussed in the context of gaming and social media, it's important for marketers to consider these devices and their implications customers and on content strategy.

Posted Feb 12, 2015

If you were one of the record 114.4 million viewers who tuned in to the Super Bowl earlier this month, you were likely inundated with ads, each of which cost a cool $4.5 million. But while you may have chuckled at spots like Esurance's featuring Lindsey Lohan poking fun at her DUI-checkered reputation or Budweiser's lost puppy tug-on-the-heartstrings pitch, ask yourself: How motivated were you to act on those ads and purchase these products/services, and, if you were that company, could your ad dollars have been better spent in other channels, including digital?

Posted Feb 06, 2015

Opentopic, the content marketing platform that enables companies to engage and acquire customers through curated content, announced the launch of Opentopic Enterprise Workflow & Collaboration. Opentopic Enterprise Workflow & Collaboration says it streamlines content marketing for large organizations, or any organization that aims to support their content marketing initiatives through a simple, collaborative, and customizable process.

Posted Feb 05, 2015

Today, content marketing is a thriving industry showing no signs of slowing. However, Pulizzi--widely considered a leading expert on content marketing--notes that while "almost 90% of marketers are using some sort of content marketing approach, according to our latest content marketing research, just 38% of those marketers are effective."

Posted Feb 02, 2015

For Dummies, a Wiley brand, now offers custom digital products as part of its line of Dummies B2B services for businesses. Partnering with Dummies B2B services allows businesses to leverage the recognition of the For Dummies brand to achieve their marketing and communications goals. In addition to custom print content, adverting, sponsorships, and brand licensing, businesses can now also take advantage of a range of digital products from Dummies B2B including: videos, infographics, and mobile applications.

Posted Jan 29, 2015

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