Content Marketing

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Top colleges and universities are always competing for the best students and faculty. It is true that the education sector is (mostly) not a profit seeking one, but it still needs to market itself to attract the right kind of talent. This is why one of the most effective marketing techniques for other industries--content marketing--is a boon for the education sector too.

Posted Aug 07, 2013

Often confused with content marketing and advertorials, native advertising is different than either of these other tactics. As Michael Raybman put it on iMedia, "In my view, it is defined as content that seamlessly blends into the context, design, and functionality of every page that it appears on, while being overt about its sales intention." Wikipedia adds, "The advertiser's intent is to make the paid advertising feel less intrusive and thus increase the likelihood users will click on it."

Posted Aug 06, 2013

The Chief Marketing Officer (CMO) Council, a global executive affinity group of more than 6,500 senior marketing executives, announced the launch of its new Content ROI Center website. This resource is dedicated to helping marketing organizations improve the performance and return of their growing investments in content origination, multi-channel formatting, targeting, and delivery across the entire customer lifecycle.

Posted Aug 05, 2013

IMN, a digital marketing company that delivers branded newsletters and content for vertical markets, unveiled the results of its second annual multi-industry content marketing survey. The results of the survey revealed an increased awareness of content marketing over last year, with marketers more frequently putting formal content marketing programs in place.

Posted Jul 30, 2013

EContent recently introduced The Content Marketing 50: The Top 50 Content Marketing Resources on Twitter. In sorting through your nominations we realized just how many women are influencing content marketing, one of the hottest topics in digital marketing. Not everyone could make the final list of 50 influencers, but we thought it was worthwhile to bring all of the female nominees to your attention.

Posted Jul 26, 2013

LinkSmart, a provider of in-content audience development solutions for web publishers, unveiled Keyword Discovery, an important new addition to its Audience Development Platform. Keyword Discovery gives web publishers improved reader engagement opportunities and management capabilities to ensure their content is optimized for maximize revenue potential.

Posted Jul 23, 2013

Kapost, a content marketing software platform, announced that it has secured $5.6 million of funding from new investors Lead Edge Capital and Floodgate, as well as from existing investor, High Country Venture. The growing Boulder-based company is profitable and has 100+ customers, brands such as Intel, AT&T, Oracle, Allstate, General Mills, and Lenovo.

Posted Jul 18, 2013

For some time, Facebook, Twitter, and LinkedIn have been the "big three" of social media, but a new and very powerful player -- Google+ -- has changed the social media landscape, especially for B2B marketers. Already overwhelmed with the multiple options and rapidly expanding time and resource commitment required to remain relevant across multiple communication channels, B2B marketers find themselves faced with a big decision-stick with LinkedIn or become engaged with Google+? Or both?

Posted Jul 17, 2013

In June, EContent announced it was accepting votes for a new list recognizing the best and brightest in the content marketing industry. We asked for your nominations, and you obliged. With just under a week left in the nominating process, we had received 123 submissions and 53 nominees via Twitter. By the time the nomination process finally closed we had received several more names. Now, your votes have been counted, sorted through, and double-checked.

Posted Jul 03, 2013

More than any other industry, content marketing is absolutely essential for companies in the online marketing or advertising industry. After all, content marketing is the latest, and probably one of the most effective, forms of marketing out there. How can they provide excellent marketing services to their clients when they themselves are not using one of the best marketing and advertising tools online?

Posted Jul 03, 2013

Why the heck was this magazine for car lovers (or, at least, Subaru lovers) doing stories about restaurants and local food? Were the chefs featured in the story picking the food up from farmers and hauling it back to their kitchens in their Outbacks? I just didn't get it.Then I realized that Subaru was just practicing good content marketing.

Posted Jun 27, 2013

We are a busy people; bombarded with jobs, kids, soccer games, laundry, mowing the yard, paying the bills... the never ending cycle of everyday life. This isn't news to anyone. Because we are constantly in motion, even our entertainment has to move quickly and be bite-sized. For this reason, content is seeing a transition into the visual realm - as opposed to text-based -- across many platforms.

Posted Jun 26, 2013

Personas are tools used by user experience (UX) professionals in order to understand how to design, write, and develop interactive applications for people. UX professionals include usability experts, human factor designers, information architects, content strategists, and user interface designers, among others.

Posted Jun 25, 2013

Earlier this month, EContent introduced the Content Marketing 50 list and opened voting. We've had great responses, but as we wind down the voting, we want to remind you to nominate your favorite content marketing expert. Nominations will close on Friday, June 28, 2013. All you have to do is tweet @econtentmag your nominee's Twitter handle with the hashtag #contentmarketing50.

Posted Jun 24, 2013

As the vice president of digital experience at the recently merged McMurry/TMG, LLC, the country's largest independent content marketing provider, Andrew Hanelly spends most of his time working to bring journalistic standards and principles into the world of brand marketing. At a point in time when increasingly savvy consumers have little patience for or interest in the dry, overt pitches that defined content marketing of yesteryear, smart brand managers are learning to adjust their strategies to create content that looks, sounds, and feels more like the kind of content they are used to consuming in social and digital media.

Posted Jun 24, 2013

As organizations and individuals work to build their Twitter followers they eagerly watch for mentions and RTs (retweets). And then they spot something like this: "XYZ E-publication is out today! Top stories by @thisperson @thatperson @YOU!" Your first inclination is to quickly RT the tweet to all of your followers and respond to the poster with a heart-felt "gee, thanks so much for including me!" But, wait a minute, is there any real value in this kind of exposure?

Posted Jun 19, 2013

Content marketing is not only about maintaining a blog and sharing posts on social media platforms. Content marketing is about providing additional value to a customer and providing all the necessary information required for a customer to make an informed decision. The global e-commerce industry is growing by leaps and bounds as people are switching from brick and mortar stores to online retailers.

Posted Jun 14, 2013

On June 11, Flipboard introduced the ability for users to collaboratively build a magazine. With interesting implications-especially for the content marketing community-- in a post on the company blog, Flipboard wrote: "Starting today, Flipboard curators can invite others to contribute to their magazines."

Posted Jun 13, 2013

Scripted.com, a marketplace for businesses to create quality content at scale, announced its Series A financing led by Crosslink Capital and Redpoint Ventures. Scripted sells content to businesses looking to increase inbound marketing efforts. Scripted has a user-base of more than 80,000 pre-vetted, US-based writers. Scripted vets every writer, pitches topics to businesses, generates content, and automatically copy edits work through its technology solution.

Posted Jun 05, 2013

PublishThis announced the launch of a new WordPress Plugin and partnership with WordPress.com VIP to become a Featured Partner and deliver all of the benefits of the PublishThis Content Marketing Management System to WordPress.com VIP and WordPress clients.

Posted Jun 04, 2013

Content marketing. Brand journalism. Custom content. No matter what you call it, it's clear that the place where quality content, and marketing meet is an up and coming hotspot. Content marketing isn't exactly new, but in the digital age, it's taken on a new importance and experts are in high demand. That's why EContent is introducing the Content Marketing 50, a list of the top influencers in content marketing.

Posted Jun 03, 2013

The Content Marketing Institute (CMI) has released benchmark research projects in North America, Australia, and the United Kingdom. One overwhelming consistency across all the marketers we've surveyed relates to content marketing effectiveness. Across the board, only 33% of marketers deem their efforts as effective. Now, if that was a batting average, we'd be all-stars, but...

Posted May 31, 2013

The financial sector has received plenty of criticism over the past few years for alleged unethical and wasteful practices. Its reputation has sustained a lot of damage. Financial companies, though late adopters of content marketing, have much to gain from it. Content marketing can prove to be a very effective channel to rebuild reputations and regain trust in the consumers' minds. With such a powerful proposition, it's a shame that most banking companies don't even have active blogs and social media accounts-forget about smart and direct content strategy.

Posted May 08, 2013

The word Meme (pronounced "meem") was coined in 1976 by biologist Richard Dawkins. According to his book, The Selfish Gene, a meme "refer{s} to any cultural entity that an observer might consider a replicator..." Of course, Wikipedia defines it more simply, as "how cultural information spreads on the internet."Businesses are just beginning to learn how to use these powerful tools. Memes are often used to create market buzz online. Some memes have been known to go from one viewer to 40,000 in less than a week. The business that knows how to properly use memes can gain exposure not possible through traditional marketing methods.

Posted Apr 24, 2013

Business information provider ZoomInfo has launched an online publication, ZoomInsights, with content specifically suited to the needs of marketing, sales, and recruiting professionals.

Posted Apr 10, 2013

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