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Data scientist and master storyteller are two of the U.K.'s "Hottest Jobs in Marketing," recently identified by Marketing Week. These two careers seem like polar opposites-one generating business insight through an extreme focus on data analytics and the other winning customers' attention through the creative engagement of emotions, interests, and desires. But they are both trying to make sense of a deluge of customer interactions, while translating the internet-enabled fire hose into memorable, meaningful experiences-one customer at a time.
Posted Oct 07, 2014
Any organization with an interest in disseminating its content to a global audience needs to familiarize itself with the basics of machine translation. At a time when the globalization of commerce is yesterday's news, the number of companies with the capacity for international ecommerce has grown considerably. Machine translation is not necessarily reserved for the titans of industry, as many translation service providers are beginning to offer more scalable services to assist even small companies with translation projects.
Posted Oct 06, 2014
CloudCraze, a provider of Customer Engagement Commerce on the Salesforce1 Platform, announced four major product enhancements in its latest release Updates include subscription management, searcandizing, dynamic storefronts, and delegated ordering.
Posted Sep 30, 2014
Highwinds announced the availability of its content delivery network (CDN) in Manila, Philippines. This new point of presence (PoP), which joins several other Highwinds PoPs in the APAC region, was established at the request of customers. Highwinds' Manila PoP is being used for the delivery of media, advertising and games, including content for the world's largest online gaming platform.
Posted Sep 18, 2014
ProQuest Ebooks has partnered with O'Mahony's, Irish booksellers and library suppliers, to deliver content from publishers to institutions across Ireland and the UK. This new partnership will enable O'Mahony's customers to purchase over 600,000 ebook titles, which can be chosen title-by-title and then owned outright by the library.
Posted Sep 16, 2014
Libraries can own the 20th century collections of two of the leading business magazines now that the complete backfiles for Forbes and Bloomberg Businessweek are available from EBSCO Information Services. The entire digital archives going back to volume 1, issue 1 of the magazines are included in EBSCO's Forbes Digital Archive and Bloomberg Businessweek Digital Archive.
Posted Sep 11, 2014
Ebooks published by Hachette Book Group are now available from EBSCO Information Services (EBSCO). Hachette, a "Big 5" trade and educational publisher, has partnered with EBSCO to give customers of EBSCO eBooks access to titles from authors like David Baldacci, Michael Connelly, Elin Hilderbrand, Anne River Siddons, and more.
Posted Aug 05, 2014
SendtoNews announced it has signed a multi-faceted, multi-year agreement with MLB Advanced Media (MLBAM) for the global syndication of Major League Baseball (MLB) and Minor League Baseball (MiLB) short-form digital video content.
Posted Jul 10, 2014
Al Manhal signed a deal with Amazon to take its online library offline and deliver it to the hands of readers around the globe. This strategic partnership will greatly expand the company's reach, allowing it to deliver paperback copies of content from its research library.
Posted Jul 06, 2014
Another cult television favorite is being saved from cancellation by an online streaming service. This time, instead of Arrested Development or The Killing being picked up by Netflix, Yahoo is reviving the recently cancelled Community.
Posted Jul 01, 2014
OverDrive, a digital media lending platform for libraries and schools, announced an agreement with Warner Bros. Digital Distribution to offer hundreds of streaming video titles to public and government library partners in the U.S. and Canada. This deal expands a growing collection of quality, in-demand streaming videos available through OverDrive.
Posted Jun 26, 2014
AddThis announced an online marketplace featuring tools that enable online publishers to serve more targeted and relevant content to website visitors. The company has also expanded its offerings of recommended content and enhanced its analytics dashboard.
Posted Jun 19, 2014
ProQuest has added more than 1,650 ebook titles from publishers such as Wiley and Wolters Kluwer Health to Academic Complete, the flagship ebook database from ebrary. The new content will help improve research outcomes, while a new enhancement for the database - LibraryThing for Libraries Book Display Widget -- will enable libraries to easily display the titles visually for better discoverability and usage.
Posted Jun 17, 2014
Ingram Content Group Inc. announced it has enhanced the patron-driven acquisition (PDA) tools available for ebooks on its OASIS platform for academic libraries. Through an enhanced integration with EBSCO Information Services, libraries have access to a greater range of ebook content and collection development options through the OASIS platform.
Posted Jun 10, 2014
EBSCO Information Services (EBSCO) and Infotrieve Inc. have partnered to allow mutual customers to combine their search, content access, rights management and document delivery in one platform. Customers will be able to use Infotrieve's Mobile Library as their e-content access and management platform while using the search and metadata from EBSCO Discovery Service (EDS).
Posted Jun 05, 2014
More than 400 John Wiley & Sons, Inc. ebooks are coming to Gale Virtual Reference Library (GVRL). GVRL is the ebook platform offered by Gale, a publisher of research and education resources for libraries, schools, and businesses. The new titles include monographs covering subjects such as business and economics, medicine, computer science, and psychology, and are part of Gale's recently announced effort to expand its ebook offerings for the growing STEM market.
Posted Jun 05, 2014
The "Netflix of Books" dreams just got one step closer to being a reality. Scribd and Oyster launched in 2013, offering access to unlimited books for less than $10 a month. However, the services have struggled to get buy-in from the big publishers. That all changed when Simon & Schuster announced it would make its backlist of about 10,000 ebooks available on both services, as Gigaom reports.
Posted May 22, 2014
Knovel has introduced the Knovel Software Development Kit (SDK) for Microsoft SharePoint. This toolkit allows enterprises using SharePoint as a Knowledge Management System to integrate with Knovel's engineering resources. When users research topics and query internal references on SharePoint, they will also find search results highlighting resources available on Knovel.
Posted May 06, 2014
Long Island-based technology company Aereo provides a service that many entertainment consumers want: the ability to stream their favorite TV shows live or record them to view later. The company accomplishes this by leasing its customers a remote antenna that can pick up 28 different channels, including the major broadcast ones, and offering DVR recording space using their cloud service. Its customers can use the service on Windows, Mac, and Linux computers, as well as via iOS devices or a Roku box. Aereo currently serves eleven main cities across the United States, and plans to cover 19 more in the near future.
Posted Apr 30, 2014
Good news for Sopranos and The Wire fans! Amazon.com, Inc. announced a content licensing agreement with HBO, making Prime Instant Video the exclusive online-only subscription home for select HBO programming. This means that, even if you don't have an HBO subscription--or access to someone's HBO GO--you'll be able to stream older content straight to your living room. But you'll have to wait for access to some of HBO's newer hits.
Posted Apr 24, 2014
ProofHQ, the leading provider of cloud-based content review and approval software, has released Automated Workflow, a feature which provides marketing project managers with a simple way to automate the time-consuming, manual tasks required to complete their projects. Independent studies show that using ProofHQ cuts project delivery time by 56%, and the number of revisions by 29%.
Posted Apr 07, 2014
Macmillan Distribution (MDL), an international book distributor, is launching a new subscriptions platform to be delivered via Publishing Technology's advance enterprise system. MDL will implement the digitally-native Order to Cash module of advance, to expand into the journals fulfillment market, offering publishers an increasing number of subscription-based models for both digital and physical content.
Posted Apr 03, 2014
Findaway World, a provider of technology for the delivery of digital audiobook and ebook content, announced the release of AudioEngine-a new audiobook distribution platform that enables access to Findaway's library of audiobooks through a flexible API and SDK. AudioEngine enables partners to deliver over 50,000 professionally engineered digital audiobook titles directly to their users.
Posted Apr 01, 2014
In February Scott Abel and Rahel Bailie released a book they co-edited, The Language of Content Strategy. Bringing together 52 content experts to define the important terms that content strategists often toss around -- such as content quality assurance, content flow, and transclusion -- and why they are important, Abel and Bailie created a much-needed guide for the industry. As a relative newbie to the field of content strategy this book was a great resource, but this will be valuable to industry veterans as well. Perhaps even more interesting is the story behind the book.
Posted Mar 21, 2014
Online publishers can now provide readers with advanced subscription opportunities by using the SpecificFeeds RSS syndication service that now lets publishers provide readers with a customizable RSS feed from their own website. Previously, online publishers could only provide a link for their readers to register at SpecificFeeds.com for RSS subscriptions.
Posted Mar 11, 2014