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LookBookHQ announced the launch of PathFactory, what it says is the first Content Insight and Activation Engine. This Engine helps B2B marketers connect audiences at all lifecycle stages with the information they need, wherever they engage.

Posted May 08, 2018

It almost sounds too good to be true: a means of making the mobile web experience easier for customers—wherever they are in the world—while reducing development and maintenance costs for native apps and obviating the marketing spend required to make an app stand out. But in the past 2 years, there's been a groundswell of interest in progressive web apps (PWAs), a combination of technologies that proponents say can do all those things and more.

Posted May 07, 2018

It's clear why publishers integrate these outside vendors into their website ecosystems; each generates unique value in reaching desired user experience and business objectives. The intentions are good. What's less clear is the hidden risks associated with deployment. With these good intentions come potentially negative impacts on site performance, as well as risks to privacy and security.

Posted Apr 27, 2018

Presenting EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and our contributors to find out what products are helping content creators of all kinds stay on top of their game.

Posted Apr 02, 2018

Technology has advanced to make it easier to buy things, get places, and split tabs. However, when it comes to content, we're still surprisingly tolerant of the status quo. It doesn't seem to bother us that we have to swipe and tap around on our smartphones to find the content we want in those moments when we want it most. Let's explore why and how content discovery can catch up.

Posted Mar 26, 2018

Limelight Networks, Inc., a provider of digital content delivery, announced the addition of an integrated Digital Rights Management (DRM) solution to its Video Delivery Services that simplifies the encryption and delivery of content in all popular DRM formats while reducing the costs of managing and storing the encrypted content.

Posted Feb 13, 2018

WP Engine, a WordPress digital experience platform, announced its collaboration with Amazon Web Services (AWS) to launch the Amazon Polly plugin, which transforms text into lifelike speech. With the assistance of the Amazon Polly plugin, publishers can turn their written content into podcasts to reach consumers on the go.

Posted Feb 09, 2018

PacketZoom, which provides in-app mobile networking technology, announced a partnership with Amazon CloudFront to include CloudFront in PacketZoom's Mobile Expresslane service. The bundled solution offers mobile app developers a mobile platform for all their network performance needs.

Posted Feb 08, 2018

A survey created by DCL and DITA Strategies polled training and learning professionals and the results show that while the demand for training content is rising, the pace of updating the format for that content in order to best drive business is lagging behind.

Posted Feb 01, 2018

If "Content is King" then your digital infrastructure represents the dozens of advisors and servants that keep a kingdom running—making the King look good. Without a web of digital systems in place that can enable your employees to do their best work, and deliver the cutting-edge experiences your audiences crave, your company simply can't grow to its full potential.

Posted Jan 30, 2018

TiTAN Platform, a global smart content and device company, unveils its proprietary TiTAN platform Content Identifier (TCI) content protection technology at Consumer Electronics Show (CES) 2018. TCI's patented encryption technology guards digital content ranging from video and music to e-books, podcasts, games, internal business documents, business emails and more against illegal hacking and redistribution by embedding a special forensic marker in a manner similar to a patch. No extra server resources or other infrastructure is needed.

Posted Jan 25, 2018

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what the best use they've seen of AI in the content industry? We heard about the healthcare field, the importance of metadata, neural networking, movie trailers, and more.

Posted Jan 19, 2018

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what trends most impacted digital content in 2017? We heard about voice assistants, data-driven approaches, and more.

Posted Jan 12, 2018

Not all online shopping experiences are created equal. Poor web and mobile experiences like load time delays, error messages and lost shopping carts can damage a company's reputation and turn customers away. Here are four strategies e-retailers can use to optimize their websites to meet peak demand not only during the holidays, but throughout the entire year.

Posted Dec 15, 2017

Tubi, a free streaming TV and movie network, launched its Content Personalization Engine to help solve the discovery problem associated with VOD. Tubi will leverage new Artificial Intelligence and Deep Learning technology to program and personalize its VOD service, making it, according to Tubi, the only free streaming service (AVOD) with a personalization engine.

Posted Dec 14, 2017

Spokata, a mobile audio platform for real-time news, announced the launch of its website and iOS app. Spokata streams real-time audio content from over 100 verified digital news sources, using a combination of its proprietary algorithms and Polly, an Amazon AI text-to-speech service.

Posted Dec 12, 2017

Quark Software announced it has acquired Docurated, the creators of enterprise sales enablement solutions. Since its inception in 2012, Docurated has worked on SaaS-based enterprise sales and marketing software. Quark will integrate Docurated with Quark's content automation platform to enable sales teams to easily identify and deliver meaningful content to customer prospects.

Posted Dec 07, 2017

Everyone has heard the cliché, "every company is a technology company". While we know that's not true, it is true that every company is powered by technology. It used to be that an internet connection and a Microsoft office subscription was good enough for small companies, and for larger companies, same thing but add some servers. Now, though, with the influx of data that needs to be managed, a solid IT infrastructure is more than necessary.

Posted Dec 06, 2017

Letingtech announces the launch of LET Glass, AI glasses supported by military bone conduction technology. LET Glass revolutionizes the way you control your smart home. It frees your hands from physical handling of your devices and immerse you in a smart world with the easiest operating mode.

Posted Dec 06, 2017

DECENT, a global provider of blockchain technology, has teamed with Pivotal Entertainment as its official U.S. business partner. Pivotal, specializes in navigating the media and technology landscape, will engage with the film, television, music, publishing and fashion worlds to demonstrate how DECENT's new blockchain-enabled platform will revitalize their industries.

Posted Nov 29, 2017

For all the talk about data and measurement at the Gilbane Digital Content Conference, it's not always easy to understand what to do with the numbers once you have them. Lynette Chen, MaassMedia senior consultant, tackled what it means to try and measure success at "the edge of innovation" in her session, relying on a Guardian case study.

Posted Nov 29, 2017

Adaptive content. You probably hear those words a lot, but like a lot of buzzwords, you may still be struggling to understand what they mean. Juhee Garg, Senior Product Manager, Technical Communications Products, Adobe, was on hand to explain to the keynote audience at Gilbane Digital Content Conference.

Posted Nov 28, 2017

Our judges are an integral part of making the EContent 100 list happen, but they rarely get an opportunity to talk directly to our readers. In order to get an idea of what was on their minds during this year's judging, we asked them one simple question: "What was the breakout trend of the past year from your vantage point in the industry, and how do you see it evolving next year?" These are their answers.

Posted Nov 15, 2017

In order to survive, everything must evolve. The EContent 100 list of companies that matter most in the digital content industry is no exception. Every year during the voting process, we see how the changing list reflects the way the larger industry is developing. In 2017, a couple of trends emerged. The first, is the importance of artificial intelligence (AI), which is probably obvious to anyone in the content business. The second is the increasing importance of digital asset management (DAM). Next year, DAM will need its own category, but this year, we did our best to honor its contributions to the industry within our existing framework.

Posted Nov 01, 2017

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