Media Business News and Trends

Back in the golden days of tech blogging, there were a handful of intrepid entrepreneurs who started successful tech blogs. It was an easier undertaking back then. Today, it takes cash to scale, and even strong brands struggle to keep up.

Posted Dec 28, 2015

Fast-forward to the 2015 London Fashion Week and it certainly looked as if the industry had more than caught up, with wearable technology leading the way. British designer Henry Holland collaborated with Visa Europe to kit out VIPs attending his House of Holland show with wearable payment technology in the form of a ring. The rings, designed by Holland, included integrated near field communication (NFC) payment technology, enabling the lucky few to purchase items directly from the catwalk.

Posted Dec 22, 2015

Ingram Content Group announces the acquisition of Aer.io, a service that allows publishers, retailers, and authors to sell and fulfill print and digital books directly to readers via their websites, blogs, and social networks. In addition, through Aer.io's marketing platform Aer.io Flyer, publishers, authors, and booksellers can promote ebooks and print books with a direct link to buy while taking advantage of Ingram's global distribution network.

Posted Dec 17, 2015

SaaS customer intelligence company Cintell, creators of the SmartPersona Customer Intelligence Platform, announced the availability of the 2016 Benchmark Study on Understanding B2B Buyers. The study found that organizations that exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than companies that miss lead and revenue targets. In fact, companies that exceed lead and revenue goals are 2.2 times more likely to have and document personas than companies that miss these targets.

Posted Dec 17, 2015

The second annual Global Review of Data-Driven Marketing and Advertising revealed that data is playing an increasingly central role as a pillar of marketing, advertising, and customer experience practice around the globe, with 81.3% of marketers describing data as important to their efforts, an increase from 80.4% in 2014, and 59.3% calling it "critical" to their efforts, up from 57.1% in 2014.

Posted Dec 15, 2015

New research by consumer analysis and data marketing specialist GI Insight shows that, while an omni-channel approach by shoppers is becoming the norm in the United Kingdom, the vast majority of companies are failing to connect with customers seamlessly across multiple touch-points. The report also points to the growing importance of tying real-time online interactions to existing consumer relationships - and the need to use customer data to do so.

Posted Dec 15, 2015

Digital Content Next (DCN) released findings from their 2015 DCN Consumer Ad Block Report, research that explores the increasing threat posed by ad blocking software. The report examines consumer attitudes toward ad blocking software, finding that 33% of U.S. consumers are very likely or somewhat likely to try ad blocking software in the next three months.

Posted Dec 15, 2015

Performance-driven content sets up content for success by creating a framework for improvement and effective planning. Investment in content is predicated on how well it performs vis-a-vis business objectives and the needs of a consumer. So setting up a consistent, repeatable model that spans the full content lifecycle provides ROI.

Posted Dec 09, 2015

The EContent team suggests some sites, projects, and resources ?that, while outside the scope of the EContent 100 list, are worth a closer look.

Posted Dec 04, 2015

The last quarter of 2015 saw a flurry of notable media acquisitions. Time, Inc. shelled out a reported $20 million for Zooey Deschanel's HelloGiggles in October-and was also rumored to be circling Jane Pratt's xoJane, ready to make another purchase. A week or so before those announcements hit the street, Condé Nast bought Pitchfork. If you don't already see the trend, I'll spell it out for you: Old-media companies with big money are buying upstart digital media properties.

Posted Dec 01, 2015

An introduction to the EContent 100 judging team, and the list's categories.

Posted Dec 01, 2015

No one has a crystal ball for looking into the future of content. How will people be viewing your content a year or 10 years from now? Will it be on a smartwatch or maybe as a hologram? The hologram example may be taking things a bit too far, but the point is that, as a content creator, you never know how your content will be used in years to come. If you want it to have staying power, you need to think about future-proofing.

Posted Nov 23, 2015

Akoonu, Inc., a marketing strategy platform, released the results of a survey of 100 B2B marketers on buyer personas and buyer's journey maps, including how they impact audience understanding and content marketing. The research compares the responses of marketers who have built personas and journey maps versus those who have not, and pinpoints challenges to using them organizationally.

Posted Nov 19, 2015

At Cxense Experience Americas, new data from a survey by Cxense, a provider of real-time data management and personalization solutions, found publishers understand the critical need for data for their business, but many still lag behind on using it to improve user experiences and digital revenue.

Posted Nov 17, 2015

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Kevin Indig, SEO Consultant, Searchmetrics.

Posted Nov 13, 2015

According to a new survey by Constant Contact, Inc., the majority of small businesses expect 2015 to end on a high note, with 67% expecting their annual revenue to exceed 2014 revenue. The economy remains an obstacle, however, with 46% saying it is still taking a toll on their business. Despite this, small businesses are maintaining a cautiously optimistic outlook, with 78% expecting 2016 revenue to increase (44% are expecting an increase of 10% or more; 34% expect an increase of less than 10%). The holidays, however, are invoking less confidence. When owners of B2Cs were asked if they expect 2015 holiday revenue to exceed 2014 holiday revenue, 40% said yes; 26% said no; and 34% were unsure.

Posted Nov 12, 2015

Searchmetrics is an enterprise SEO and content marketing firm, and Kevin Indig's role as an SEO consultant is to help clients overcome challenges and make SEO generate revenue. "I might help them find and fix a manual Google backlink penalty or identify growth opportunities by giving them lots of high-potential keywords and topics to target," Indig says. He dives deep into technical issues, marketing processes, and strategies to help clients optimize their websites. "I also provide blog posts, speak at conferences, and conduct webinars on how SEO is evolving," he says.

Posted Nov 06, 2015

Email delivers the fastest and most accurate customer service in retail, far exceeding social media and other channels, according to new research from multichannel customer engagement software provider Eptica. "The 2015 Eptica Retail Multichannel Customer Experience Study" evaluated 500 U.S. retailers on their ability to provide answers to routine questions via email, the web, chat, Facebook, and Twitter. Additionally, 1,000 consumers were polled on how long they were willing to wait for responses on these channels.

Posted Nov 05, 2015

Mosaiscope announced the official launch of its web-based platform presenting a mix of reading options. The platform provides comprehensive aggregation options by allowing news to be extracted from both sources and topics pre-selected by the user, as well as being able to add their own sources offering a truly unique and customizable platform tailored specifically to the users' preference.

Posted Nov 05, 2015

In the early 2000s, many people (including Stephen King) believed self-publishing would destroy traditional publishers. Why submit and resubmit your work to an editor you've never met hoping that one day he or she would cut you a break, when all you had to do was pay a couple hundred dollars to have your novel printed they way you want? Imagine the possibilities. Anyone with a credit card could become the next John Grisham. Fortunately (or unfortunately, for some) self-publishing only gave publishers something to bite their nails over, but it didn't tip the boat the way many had anticipated.

Posted Nov 04, 2015

Digital publishers, including self-publishing authors, worry over content quality and formatting as they continue to focus on digital production, according to a survey on trends in the digital publishing industry. The number of survey respondents that have digitally published continues to rise, to 72.9% from 63.6% in 2014, while the number of self-publishers jumped nine percentage points to 45.1%. The survey was jointly conducted by Data Conversion Laboratory (DCL), and Bowker.

Posted Nov 03, 2015

For iOS users it is hard to imagine that Google Play didn't already offer podcasts, but Android users will soon be able to subscribe to popular podcasts without the help of a third party app. But Google Play Music just announced a new self-service portal for podcasters in the U.S. to begin uploading their shows.

Posted Oct 29, 2015

Want to be recognised for your outstanding content? Then it's crucial you continually monitor the competition. From revealing opportunities, to highlighting failures; competitor analysis gives you invaluable insight into what works, and doesn't, as well as enables you to track how you're performing against others in the industry. Use these seven tips to keep a firm eye on the competition.

Posted Oct 28, 2015

Last week we reported that Time Inc. had bought HelloGiggles and was thinking about buying xoJane and its sister site, xoVain. Now it is official: Time closed a deal with Say Media to buy the sites spearheaded by Jane Pratt. Terms have not been disclosed.

Posted Oct 27, 2015

Proven sales pitches and promotional tactics that register with Baby Boomers and Gen Xers can bomb when directed toward 18-34 year olds. That's because, whether it's due to intrinsic fickleness, innate skepticism, or vexing demographic complexity, Millennials can be downright difficult to market to. But if you can speak their language and attract their eyeballs, you stand a better chance of engaging this increasingly populous and powerful consumer segment.

Posted Oct 26, 2015

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