New research confirms, according to Searchmetrics, that online marketers and website owners need to follow a separate strategy to help their pages rank higher in mobile phone searches on Google. It is essential to pay particular attention to the specific user experience and technical requirements for mobile visitors, while ensuring the underlying content on pages continues to be relevant and comprehensive.
Posted Oct 06, 2015
The results are in from a new Business-to-Business (B2B) Customer Experience (CX) study conducted by CustomerThink.com with support by InMoment. The report reveals that customer experience is becoming an increasingly critical priority for B2B companies, garnering more investment and driving business success.
Posted Oct 06, 2015
There's an unspoken agreement that consumers and companies enter into millions of times a day: Consumers get free products that they value (Facebook and Twitter), and the companies show them semi-personalized and relevant ads to pay for the service. But survey after survey shows that Americans value privacy but feel resigned to not having much when they venture online. Businesses live in fear of a data breach that would undermine the public’s trust in their company and cost them revenue and shareholder value.
Posted Oct 05, 2015
As the marketing manager for Bridgeline Digital, a content management software company, Ryan Hadfield's primary function is to generate leads and ensure that customers are making the most of the iAPPS platform. "While lead acquisition is the heart of what I do, I love nurturing current customers and prospects with weekly segmented email campaigns that include white papers, ebooks, and other forms of thought leadership," he says.
Posted Oct 02, 2015
Many of us struggle to identify the proper time and place to use our cellphone, especially now with the ubiquity of smartphone ownership. After all, according to Pew Research, "some 92% of U.S. adults now have a cellphone of some kind, and 90% of those cell owners say that their phone is frequently with them." And this isn't just about taking a call anymore. What happens when you are at a dinner party and everyone is arguing over what year the song "Total Eclipse of the Heart" was released-do you continue arguing, or do you take out your smartphone to find the correct answer?
Posted Oct 01, 2015
It seems that European digital publisher Axel Springer is on a shopping spree. Earlier this week it announced that it had entered into an agreement to buy 88% of New York-city based Business Insider for a reported $343 million. Then, just a day later, it announced it would buy a minority stake in the Thrillist Media Group.
Posted Oct 01, 2015
Openwave Mobility, a software provider enabling operators to manage and monetize encrypted and unencrypted mobile data, announced that encrypted traffic travelling on many mobile networks has risen fivefold in just one year and has now reached 60% of all data. Based on current trends, encrypted traffic levels will exceed 80% within 12 months in several regions.
Posted Sep 29, 2015
Oyster-often referred to a "the Netflix of ebooks"-announced on September 21 that it was closing up shop-sort of. The company wrote on its website: "We believe more than ever that the phone will be the primary reading device globally over the next decade-enabling access to knowledge and stories for billions of people worldwide. Looking forward, we feel this is best seized by taking on new opportunities to fully realize our vision for ebooks."
Posted Sep 24, 2015
Europe's "Right to Be Forgotten" law which allows individuals to request to have results removed from search engine results based on his or her name. Google requires users to fill out a form with information regarding the specific URLs they wish to have removed from results, along with their country of residence. This piece of the law has been in effect for quite some time, but up until now, the results only had to be removed from European search results. Now, France's CNIL, a data protection agency, has rejected an informal appeal from Google and ruled that the company must remove those URLs from all search results.
Posted Sep 22, 2015
Consumer products like fitness trackers and smart thermostats are among the most easily identifiable "things" of the Internet of Things. But the IoT also has a buttoned-up side. Many enterprises are deploying sensor-packed devices that gather data and can communicate with other devices through the internet. Their benefits can be wide ranging, and they include the potential for improving decision-making capabilities and creating efficiencies through automation. There's a catch, though: These data-rich, connected technologies can pose security risks. Cybercriminals have their eyes on the IoT, too.
Posted Sep 18, 2015
A just-released consumer survey from 451 Research finds a strong, positive reaction to the Apple Watch among owners. The survey conducted from July 27 - August 4 by 451 Research's ChangeWave service, focused on overall satisfaction, key likes and dislikes, and the impact Apple Watch is having on other markets. A total of 145 Apple Watch owners participated.
Posted Sep 17, 2015
Climate Central launched WXshift, a weather website that combines weather forecasts with local climate trends to help Americans understand how climate change affects them at the local level every day. At the heart of WXshift is a digital, real-time pairing of local weather and climate data, providing custom graphics on local climate trends alongside each day's forecast. From there, the user can see more detailed weather information, or dive deeper into decades of city, state or regional climate data in just a few clicks. The site also features the latest weather and climate news from a team of journalists and short videos from our meteorologists connecting the weather to the larger climate picture.
Posted Sep 15, 2015
Kenshoo, a provider of agile marketing services, released its second Mobile App Advertising Trends Report, benchmarking key metrics for mobile app marketers. Among the key findings, mobile app installs increased 346% year-over-year (YoY) while click-to-install rate increased 32% YoY, confirming the value of marketers' increased investment (+293% YoY).
Posted Sep 15, 2015
The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Elliot Sedegah from Adobe.
Posted Sep 11, 2015
LiveHive, Inc., a sales acceleration platform, released research that shows the overwhelming majority of executives are more likely to respond to vendors with personalized sales outreach. However, more than a third (35%) of the executives say that they never, or not that often, receive any personalized sales outreach from vendors -- revealing a gap between the level of personalization delivered, and buyers' desired level of personalization. Harris Poll conducted this online survey on LiveHive's behalf in the summer of 2015 among more than 300 corporate executives at companies with revenues of $1 billion or more.
Posted Sep 10, 2015
Several publishers have made headlines over the past few years as they battled Amazon.com for the right to set their own ebook prices. Amazon.com wanted to contractually obligate the companies to set the prices at $9.99 or less. Big-name authors got involved, as did Stephen Colbert-whose publisher, Hachette, was in one of the longest and most contentious contract negotiations with Amazon (which, for its part, tossed its weight around by taking pre-order buttons off of Hachette books, and purposely filling books for Hachette books late). But Hachette and other publishers, like Harper-Collins and Simon & Schuster-as well as the rest of the so-called "Big 5"-eventually won the right to set their own prices. But as the Wall Street Journal points outin "E-Book Sales Fall After New Amazon Contracts," that may be coming back to haunt the companies now, which have seen their ebook revenue fall.
Posted Sep 08, 2015
As a senior product marketing manager for Adobe Experience Manager Assets, Adobe's digital asset management (DAM) and rich media solution, Elliot Sedegah is in charge of worldwide product marketing. He says, "Long story short, I have two responsibilities: to anticipate marketing requirements and solutions and to develop and execute on go-to-market plans."
Posted Sep 04, 2015
New data from Juniper Research has revealed that retailers seeking to capitalize on IoT (Internet of Things) technologies will spend an estimated $2.5 billion on hardware and installation costs, nearly a fourfold increase over this year's estimated $670 million spend. The hardware spend includes Bluetooth Beacons and RFID (radio frequency ID) tags. In the first instance, Bluetooth beacons enable visibility over footfall as well as the ability to push relevant information to consumers' smartphones. Meanwhile, RFID aids in real-time asset tracking, reduced labor costs, and even dynamic pricing according to stock levels and online pricing.
Posted Sep 03, 2015
gShift announced it has entered into a definitive agreement to acquire SiteCondor, an Austin, Texas-based technology startup that develops website auditing tools for digital agencies and content marketers. Terms of the deal were not disclosed.
Posted Sep 01, 2015
Time Inc. has put both feet into the branded content pool. It opened The Foundry, "a new content and creative collective that allows clients to tap into the powerful storytelling and immersive consumer experiences of the world's most iconic media brands" according to its site.
Posted Aug 31, 2015
Technorati, which provides publisher side solutions to bring parity to programmatic advertising, revealed that almost half of publishers (45.45 %) say they are frustrated by not being able to have demand partners compete with each other on each impression. As a result they are forced to use tactics they don't like to try and maximize yield.
Posted Aug 31, 2015
Salesforce has gotten a much-needed facelift. Originally launched in 1999, the well-known CRM tool used by about 150,00 customers announced Salesforce Lightning in a blog post, saying "It's a re-imagined platform designed to maximize sales rep productivity, complete with analytics and in-line intelligence that will drive sales precision."
Posted Aug 25, 2015
Monday was a rough day for media stocks, particularly Netflix and Twitter. Twitter hit an all-time low, trading under its IPO price. Meanwhile, Netflix continued a downward trend that began a few days before, losing about 20% of its value over the course of a few days.
Posted Aug 25, 2015
Get Smart Content, a multi-channel personalization platform, announced that it has raised a round of funding worth $3.5 million. The round was led by Origin Ventures with participation by Chicago Ventures and Virgo Capital.
Posted Aug 25, 2015
The recently established Center for the Development and Application of Internet-of-Things Technologies (CDAIT) at the Georgia Institute of Technology announced that AirWatch, AT&T, and Samsung Electronics constitute the inaugural group of founding members. Internet of Things refers to the ability for all types of devices to communicate with each other through networks like the Internet, radio frequencies, and other forms of transmission.
Posted Aug 13, 2015