Media Business News and Trends

Dennis Publishing Ltd., a portfolio company of Exponent Private Equity LLP, has acquired Kiplinger Washington Editors, Inc., a market leader in business and personal finance information, in print and online.

Posted Mar 05, 2019

Millennial-owned businesses are more likely to advertise on both traditional and digital mediums, but the majority of small businesses value advertising, a new survey finds.

Posted Feb 28, 2019

Fourth annual report reveals industry benchmarks for key metrics that impact deliverability.?

Posted Feb 28, 2019

Company releases Q4 2018 QMI report, highlighting key trends in mobile advertising growth.

Posted Feb 21, 2019

New data suggest marketers are shifting who they target and how they do it. See which audiences advertisers are willing to spend big bucks to gain access to.

Posted Feb 21, 2019

Apps like WeChat and LINE have already proven successful for businesses in countries like China and Japan, where their monthly active user counts exceed 600 million and 200 million respectively. Their success indicates that, if businesses over the world don't do the same, they are at serious risk of falling behind.

Posted Feb 19, 2019

Original study from Atlantic Re:think, Comscore, and Harvard College Consulting Group finds that what interests Millennials may not appeal to Gen Z.

Posted Feb 14, 2019

While the second annual In-House Creative Management Report finds challenges with marketing leadership, creative morale, and team alignment, it also Identifies substantive benefits for improving collaboration.

Posted Feb 14, 2019

The next evolution of programmatic transparency increases advertiser ROI and drives sustainable digital ad growth for publishers.

Posted Feb 12, 2019

As the landscape is rapidly changing, there are a few key issues that all players must consider. But for brands, in particular, marketers must figure out the right balance between in-house teams and agency support to operate most efficiently.

Posted Feb 12, 2019

Buyers cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publisher partners.

Posted Feb 07, 2019

Over half of all ad impressions could be wasted with traditional video retargeting; Optimizing journeys based on sentiment doubles brand trust and likelihood to take action.

Posted Feb 05, 2019

Omnisend research shows that ecommerce marketers adopting an omnichannel strategy with three or more channels are seeing a 90% higher customer retention rate than those who are not.

Posted Feb 05, 2019

Association of cloud and managed service providers adds several new certifications for cloud and MSPs, including a product for data centers and business continuity testing.

Posted Jan 31, 2019

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

Posted Jan 31, 2019

If we examine ourselves like an archaeologist trying to piece together the habits, beliefs, and norms of a distant culture, we can better understand our ourselves. Why do we create this content the way we do? Perhaps we can reverse engineer the unspoken ideas that shape our work today.

Posted Jan 30, 2019

As more consumers use ad blockers, businesses must diversify their online advertising strategies and maintain their website's user experience (UX) in the face of this disruptive technology.

Posted Jan 29, 2019

France's Supervisory Authority (CNIL) has fined Google $56.8 millions Euros for what the data protection watchdog believes is a violation by the multinational tech company on EU's General Data Protection Regulation (GDPR).

Posted Jan 29, 2019

Security and privacy issues aren't going anywhere in 2019. In fact, we're starting to see the first big consequences of the increased focus on data privacy. Google and Facebook are, predictably, at the center of it.

Posted Jan 25, 2019

Email bombing can hurt your brand, but how do you protect yourself from being tricked by malicious bots? Combines these nine steps to protect your brand and your customers from email flooding attacks.

Posted Jan 25, 2019

Publishers have tried various methods to win back share from the Facebook/Google duopoly. Not all have been successful. But there are some battle-tested tactics that stand out. These offer hope for publishers that are tired of losing business to Google and Facebook.

Posted Jan 23, 2019

Research from leading real-time insights company gauges US consumer attitudes, purchase intent and adoption of consumer electronics.

Posted Jan 10, 2019

Why are some big retailers still experiencing site outages during the biggest online shopping weekend of the year? There are several factors at play.

Posted Jan 09, 2019

If you're a content creator of any kind--creating books or audiobooks, podcasts, articles, magazines, videos, you name it--you're eventually going to have to bring that content into the realm of Amazon's Alexa. Here are two tools to help beginners build their skills.

Posted Dec 20, 2018

Newspaper entrepreneur David Montgomery, has partnered his National World business with data management platform, Carbon by Clicksco (Carbon).

Posted Dec 18, 2018

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