Media Business News and Trends

Following the biggest year ever for consumer activity via the mobile channel, an underwhelming number of executive level marketers understand the necessity of keeping pace with the rapidly evolving consumer preferences for mobile engagement, according to MobileBridge's first edition of its Mobile Marketing Trends Report.

Posted Feb 02, 2017

OpenMarket, a provider of enterprise mobile engagement, revealed the results of its new global chatbots report. The company polled 1,500 mobile users in the U.S. and U.K. on their current experiences with, and preferences for, engaging with businesses via chatbots and SMS text messaging. The results reveal that across the board, there's a vast opportunity for businesses to harness SMS-powered chatbots to enhance customer satisfaction and ultimately evoke better overall customer loyalty.

Posted Jan 31, 2017

MediaRadar, an advertising sales intelligence platform, announced the results of its latest "MediaRadar Trend Report," examining programmatic native advertising spending in 2016. For the report, MediaRadar analyzed programmatic native adoption over the last 12 months, identifying the number of brands buying programmatic native ads through popular exchanges, such as Nativo, TripleLift, Sharethrough, Unruly, and Bidtellect.

Posted Jan 26, 2017

Tapjoy, a mobile monetization and engagement platform, released the findings of research it conducted to understand the mindset, motivations and behaviors of today's mobile gamers. Designed to shed light on this massive and desirable consumer audience for brand advertisers, the report is the first of its kind to answer questions such as how games make players feel, when they most frequently play mobile games, and whether or not they identify as gamers.

Posted Jan 24, 2017

Aklamio, the leading European technology company for refer-a-friend and referral marketing programs takes over firal, a Hamburg based Startup and its software Pay with a Tweet. In 2017 further expansion in Europe and U.S. are planned.

Posted Jan 19, 2017

Brookfield Residential introduced its latest new home project, The Smart Home powered by Amazon Alexa. The Brookfield Residential Smart Home, built in close collaboration with Amazon, integrates voice-enabled automation, incorporating the Alexa platform.

Posted Jan 12, 2017

While today's brands are laser-focused on trying to create exceptional customer experiences in an always-on, omni-channel world, a recent survey from Boxever reveals that there's an apparent disconnect between marketers and consumer when it comes to truly understanding consumer preferences. The Boxever survey takes a closer look at consumers' and marketers' perceptions around brand loyalty to define a clearer view of expectations versus reality for the modern marketer.

Posted Dec 15, 2016

Instart Logic announced AppShield Ad Integrity, a technology that thwarts ad blockers so a healthy ecosystem of digital publishers of free high quality content continues to grow and thrive.

Posted Dec 15, 2016

Internet Advisory Board (IAB), the leader in Digital Advisory Board Management, recently released a free online Digital Status Assessment to help organizations understand and improve their online performance. The 30-question assessment covers top digital performance areas with access to a private results dashboard that highlights digital strengths, gaps, and offers key recommendations.

Posted Dec 15, 2016

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Ashley Taylor Anderson, Director of Content, Ceros.

Posted Dec 09, 2016

The "Fake News" problem has been a hot topic of discussion in recent weeks, and Google has been one of the companies under pressure to do something about it. One step the company is taking is to remove "In the News" from the top of its desktop search, instead serving up a carousel of "Top Stories"—like it already does on its mobile search products.

Posted Dec 08, 2016

SnapApp, provider of a SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content, unveiled the results of "The Campaign Confidence Gap" report, which identifies gaps and challenges with traditional B2B marketing campaigns. Conducted by Demand Gen Report and sponsored by SnapApp, the new survey reveals that as pressure mounts for B2B marketers to deliver high-quality and highly targeted leads, an astounding 82% reported being only "somewhat confident" or "not very confident" in the effectiveness of their campaigns.

Posted Dec 08, 2016

Condé Nast announced that Carolyn Kylstra has been promoted to editor-in-chief of Self, and a significant investment and a new content and distribution strategy that will transform Self into a digital, video, and socially-led brand. As a result of the new content strategy, Self's regular print production will end with the February 2017 issue.

Posted Dec 06, 2016

Paste, an entertainment and lifestyle site covering music and pop culture, announced an Indiegogo campaign for its new quarterly print publication, Paste Quarterly. The first edition of Paste Quarterly will be distributed in March 2017; each magazine will feature insightful long-form content and a vinyl album with exclusive tracks recorded at the Paste Studio in New York.

Posted Dec 06, 2016

After writing the code that laid the foundation for WP Engine's managed web-hosting platform, Cohen founded WP Engine in 2010, solving four problems he had with his own site: speed, scale, security, and service. "WP Engine's managed hosting platform provides the performance, reliability, and security required by the biggest brands and agencies in the world, while remaining affordable and intuitive for smaller businesses and individuals," says Cohen.

Posted Dec 02, 2016

Watch today's opening keynotes from the Gilbane Digital Content Conference.

Posted Nov 29, 2016

Advantage Media Group (Advantage) and Forbes announced the launch of ForbesBooks, the first book-publishing imprint for the global media company.

Posted Nov 29, 2016

Kantara Initiative and the European Association for E-identity and Security (EEMA) announced that they executed a Memorandum of Understanding (MOU) at a signing ceremony at the Information Security Solutions Europe (ISSE) "Securing Future European Business" Innovation Expo in Paris.

Posted Nov 21, 2016

As director of content at Ceros, which provides interactive content marketing software that enables designers to create catalogs, look books, magazines, and infographics without developers, Ashley Taylor Anderson functions as brand storyteller, master wordsmith, content strategist, and style police for every aspect of the organization.

Posted Nov 11, 2016

Remote.co, a resource for remote companies and professionals interested in or already embracing remote work, launched a new section that features insight from experienced remote workers themselves.

Posted Nov 03, 2016

Each year, we receive many more submissions for the EContent 100 list than we can use, and many interesting companies don't make it onto the final list. Here we introduce you to some of the companies that caught our attention during the voting process. We'll be keeping an eye on them during the next year, and you should too.

Posted Nov 03, 2016

As the role of data explodes in marketing and advertising, DMA announced that it is rebranding and repositioning to become the Data & Marketing Association. DMA also announced the election of new officers and Board members.

Posted Nov 01, 2016

Here are the 10 professionals who decided ?which companies would make up the EContent 100, along with category descriptions.

Posted Nov 01, 2016

The EContent 100 list of companies that matter most in the digital content industry is now in its 16th year. Similar to most adolescents, it's going through some changes. We added new judges and new categories. As a result, we've got many new companies on the list. Among other changes, this year we added Online Video as a standalone category. We all know that video's popularity is on the rise; and as it's becoming a bigger part of the content puzzle, it clearly needed its own category.

Posted Nov 01, 2016

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