Media Business News and Trends

It's time for another social media IPO. Twitter is expected to makes it S-1 filing public this week. Valued at a reported $15 billion, Twitter filed with the SEC quietly in July and did not provide a timeline. Some worried that a government shutdown could delay the IPO, but according to Quartz - which originally reported the story - the SEC confirmed that it could stay open for weeks in the event of a shutdown.

Posted Oct 01, 2013

As this issue of EContent went to press, American media consumers were reeling from several fairly emotional stories. The Zimmerman verdict had been handed down, the Snowden revelations still resonated, and Rolling Stone had just released a cover story featuring Boston Marathon bombing suspect Dzhokhar Tsarnaev. What these three stories had in common, aside from their obvious news value, was the way the public reacted to them and the way that reaction reverberated across the social web.

Posted Oct 01, 2013

Join Jose Castillo, Robert Rose, and Michelle Manafy to discuss native advertising, how newspapers are like horses, and the value of online reviews.

Posted Sep 30, 2013

They started graduating from college and entering the workforce around 2002, according to most sources, although the precise dates for when the millennial generation (aka GenY or Digital Natives) starts and ends vary quite a bit. Technology has always been part of their world. They have always had multiple sources for information and take the ability to be connected 24/7 for granted. According to the Beloit College's Mindset List, this year's entering college graduation class of 2016 was "born into cyberspace." But, despite the fact that these young adults are certainly comfortable with technology, there is growing evidence to suggest that many are eschewing technology and embracing a growing nostalgia for simpler times.

Posted Sep 30, 2013

Content marketing, analytics, creative strategy. Complicated, right? The process maybe, but the end goal needs to be simple. Start with the end in mind. What is your goal? What is the desired outcome? Start there and work backwards.

Posted Sep 26, 2013

BlackBerry Limited announced it has signed a letter of intent agreement under which a consortium to be led by Fairfax Financial Holdings Limited has offered to acquire the company subject to due diligence. The letter of intent details a transaction in which BlackBerry shareholders would receive $9 in cash for each share they hold, in a transaction valued at approximately $4.7 billion.

Posted Sep 23, 2013

Random House LLC, a U.S. division of Penguin Random House has partnered with Flipboard, the news and social media aggregation application, to become the first book publisher to curate content for the platform of 85 million users. The collaboration kicks off with two custom digital magazines. The first, curated by Margaret Atwood, is inspired by her new novel, MaddAddam and the second, by Westeros.org, explores the fictional worlds of George R. R. Martin.

Posted Sep 23, 2013

Join us on September, 27 at 11 a.m. EST for another EContent Live Hangout on our Google+ page. Jose Castillo will be talking with Robert Rose from the Content Marketing Institute (and a member of our Content Marketing 50 list) and Michelle Manafy from the Online Publishers Association (and former editor of EContent).

Posted Sep 23, 2013

If you're like other publishers, you have a lot of content; a lot of great content. You also have a lot of channels on which you're pushing out that content and an equally diverse group of users to whom you're delivering it. But how do you make the most of that content? By ensuring you can reuse and repurpose it many times across multiple channels and platforms. Through its reuse, companies can get more mileage out of their, often expensive, content. Yes, there's also the cost factor that can't be ignored. "The main reason content is reused is it saves a huge amount of money," says global content strategist Scott Abel.

Posted Sep 23, 2013

To app providers, consumers can appear to be a rather fickle, easily distracted bunch, as evidenced by the latest data. Yes, they're downloading more tablet and smartphone apps than ever before (ABI Research estimates that 70 billion will be downloaded globally in 2013), but they're spending less time per session engaging with apps, according to a new study conducted by Localytics.

Posted Sep 18, 2013

It was 18 months ago that Upworthy launched to bring smart, informative, and uplifting viral videos to the masses. Now, the site is receiving $8 million in funding from Spark Capital, Catamount Ventures, Uprising, and the Knight Foundation.

Posted Sep 17, 2013

The Federal Trade Commission says it will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as "native advertising" or "sponsored content." This type of advertising has grown increasingly common as publishers look for ways to get the attention of consumers who simply look past banner ads.

Posted Sep 17, 2013

As the social media strategist at iAcquire, an agency specializing in digital marketing strategy, SEO, and social media, Megan Brown says, "If there's anything social media-related that comes up or needs to be done, I'm involved." That means working with sales and account managers to pitch to potential clients, creating and implementing social strategy, and networking with influencers on the client's behalf.

Posted Sep 13, 2013

Tina Brown has been making headlines regularly over the past few years, including for the guidance she provided in turning the venerated Newsweek magazine into a digital-only product. Now she's in the news again, this time for parting ways with IAC -- her financial backer -- and leaving The Daily Beast where she has long served as the editor-in-chief. Brown said in a statement that she will start Tina Brown Live Media, and will focus on growing her Women of the World conferences.

Posted Sep 12, 2013

According to a blog post on Livefyre's website, the company - whose StreamHub platform powers real-time conversation and social curation - has acquired Storify. The post says Storify will enable Livefyre to "integrate drag-and-drop editorial curation capabilities into our StreamHub platform."

Posted Sep 10, 2013

I recently traveled from Boston to Baltimore for my brother's wedding. I discovered that the older I get, the less I look forward to packing a suit case, schlepping to the airport, fighting with other passengers for overhead bin space, and then watching in horror as the flight attendants detail how to survive if the plane crashes. Not my cup of tea. One thing that has always made it easier for me, though, is technology. Lately it seems that many businesses in the travel and hospitality field are all about giving their customers technology-friendly options -- from free Wi-Fi to "power up" stations -- but my recent trip made me wonder whether these "perks" are just smoke and mirrors.

Posted Sep 05, 2013

Amazon introduced Kindle MatchBook, a new benefit that gives customers the option to buy-for $2.99, $1.99, $0.99, or free-the Kindle edition of print books they have purchased new from Amazon. Print purchases all the way back to 1995-when Amazon first opened its online bookstore-will qualify once a publisher enrolls a title in Kindle MatchBook.

Posted Sep 03, 2013

My wife and I recently began the college search with our youngest child and toured two very similar schools: Marymount Manhattan College and Emerson College. I was encouraged that they both seemed to mix real-world experience with classroom learning, a combination that I think is essential in today's job market. However, I was troubled that one seemed fixated on the jobs of yesterday, while the other seemed more focused on the careers of tomorrow.

Posted Sep 03, 2013

It's the time of year when my life nearly has been taken over by my garden. Between the watering, the weeding, and the picking, I'm thinking about hiring a small staff. Frankly, it's a wonder that I still have a job because come May, my mind is always wandering out into the yard. When the sun goes down or the weather turns bad and I'm stuck inside, I'm combing Pinterest for ideas-most of which I'll never be able to implement. This spring, though, many of my thoughts were consumed by compost ... or the lack thereof.

Posted Aug 29, 2013

A few years ago, I read a good book called It's Not the Big That Eat the Small...It's the Fast That Eat the Slow: How to Use Speed as a Competitive Tool by Jason Jennings. He and his co-authors give us 26 strategies and tactics for how companies big and small use speed as a winning tactic. If you examine these business strategies, they no doubt hold merit. But in this day of incredibly high consumer expectations, I argue it's not the fast eating the slow, it's the slow that eat the fast.

Posted Aug 27, 2013

Apple has sold about 140 million iPads worldwide since the tablet's launch about 3 years ago. The wildly successful device has disrupted many industries, creating headaches for some (think personal computers and Microsoft) and opportunities for others, including content owners who can take advantage of the device's capabilities.

Posted Aug 26, 2013

Digital editions, paywalls, and consolidation aren't the only life rafts that can help keep newspapers afloat today. The fate of many valued dailies and weeklies may also rest in the hands of big boys with big bucks aiming for private but powerful ownership. Jeff Bezos' recent purchase of the Washington Post certainly isn't a one-off anomaly. Earlier this year, Boston Red Sox owner John W. Henry snatched up The Boston Globe, Wellesley businessman Aaron Kushner bought the Orange County Register and six other dailies last year, and in 2011 the San Diego Union-Tribune was sold to hotelier Doug Manchester. Additionally, Warren Buffett acquired dozens of local papers, the newest of which are the Roanoke Times and Press of Atlantic City (although his investment firm recently dumped shares of Gannett).

Posted Aug 23, 2013

The next wave of mobile internet users will be from urban areas of emerging markets, finds Ovum. The lack of fixed internet infrastructure in the region and the significant purchasing power of urban residents are pushing both end users and service providers towards mobile. New research from Ovum highlights the correlation between the growth of the mobile internet and the adoption of "smart" devices in emerging markets.

Posted Aug 20, 2013

I could spend hours looking at images of couture gowns, fashion shows, and the latest luxe shoes and handbags. Since an "It" bag can easily set you back $12,000, and there's a months-long waiting list, I'm unlikely to ever own one of these items. But the world of high fashion is fascinating. Fascinating, too, is fashion's evolving digital engagement. From a slow start, it now brings together the worlds of publishing, content marketing, and ecommerce in interesting and disruptive ways.

Posted Aug 20, 2013

According to a post by Jane Friedman on the Open Road Integrated Media blog, the digital publisher raised $11 million in Series C funding through a partnership with NewSpring Capital. NewSpring led the funding round with an $8 million investment, and existing investors Kohlberg Ventures, Azure Capital, and Golden Seeds supplied the difference.

Posted Aug 19, 2013

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