Kenshoo, a provider of predictive media optimization technology, announced a $20 million growth financing round led by Bain Capital Ventures. Kenshoo's existing investors, Sequoia Capital, Arts Alliance, and Tenaya Capital also participated. The company plans to use the funding to further its proprietary approach to predictive media optimization.
Posted May 01, 2014
Long Island-based technology company Aereo provides a service that many entertainment consumers want: the ability to stream their favorite TV shows live or record them to view later. The company accomplishes this by leasing its customers a remote antenna that can pick up 28 different channels, including the major broadcast ones, and offering DVR recording space using their cloud service. Its customers can use the service on Windows, Mac, and Linux computers, as well as via iOS devices or a Roku box. Aereo currently serves eleven main cities across the United States, and plans to cover 19 more in the near future.
Posted Apr 30, 2014
With concerns about privacy raging after media coverage of high-profile events-such as Edward Snowden and National Security Agency (NSA) surveillance, the Internal Revenue Service (IRS) tax profiling uproar, and Target's massive loss of personal data to hackers over the holiday season-consumer concern about how their personal information is being used is at an all-time high, and it's likely to go higher. This is at a time when the promise and opportunity of Big Data for content providers is also at an all-time high.
Posted Apr 28, 2014
Freelancer Limited announced the acquisition of Warrior Forum. Warrior Forum will continue to be operated independently, and will be leveraged to enhance growth in Freelancer's core marketplace. Founded in 1997, Warrior Forum is a marketplace and community for internet marketing professionals. Warrior Forum's user base includes vice presidents, chief marketing and chief growth officers from some of the top internet companies in the world.
Posted Apr 22, 2014
The Association of Business Information & Media Companies (ABM) released the results of the Business Information Network (BIN) Report for 2013. ABM's annual report finds that the business-to-business media and information industry revenue grew 4.8% last year, up 77% compared with a growth rate of 2.7% in 2012. That growth represents an industry-wide level of business media and information revenue of $26.85 billion in 2013, compared with $25.62 billion in 2012.
Posted Apr 22, 2014
BuddyTV provides viewers with engaging, interactive guides for personalized television viewing. The company's manager of business operations, Andrew Sumitani, says his role requires more than just a revenue focus. "I manage many aspects of our web property, so I make feature requests of our development team and help them prioritize which to tackle first. Then, when those requests are completed, I hand off marketing to our social media team," he says.
Posted Apr 18, 2014
Throwback Thursday (aka #TBT) is not just a day of the week for the US National Archives and Records Administration (NARA). Tasked with preserving historical and government documents for the United States of America and making that data more accessible to the general public, NARA has one of the largest curation jobs in the country. The National Archives has a treasure trove of images, movies, audio, and text cataloging the history of the USA. In 2009 NARA launched a YouTube channel and a Flickr account where you can watch the moon landing or see construction pictures of the US Capitol. If you want a more up-to-date place to hear about our history you can also check out their Instagram account. Sharing this country's history has started countless conversations around the content.
Posted Apr 17, 2014
Amazon.com announced that it has reached an agreement to acquire comiXology, the provider of Guided View technology -- a digital comics reading experience -- and makes discovering, buying, and reading comic books and graphic novels easier. Founded in 2007, comiXology offers a broad library of digital comic book content from over 75 of the top publishers as well as independent creators.
Posted Apr 11, 2014
Longreads, an online community for readers interested in longform storytelling, announced in a blog post that it has been acquired by Automattic-the company behind Wordpress. Started in April of 2009 (as a Twitter hashtag) by Mark Armstrong Longreads bring together the longform work of writers across the fiction and non-fiction spectrum.
Posted Apr 10, 2014
In March Neil Mody, CEO of nRelate published an open letter on the company's site calling attention to something he sees as a major problem afflicting web content: native advertisement starting down the path to banner blindness. But rather than defend the practice, Mody is admitted to being part of the problem and wants to put nRelate on the path to "Content Cleanup". EContent talked to him about the problem and the solution.
Posted Apr 09, 2014
Speculation about Amazon's own streaming music service is heating up after Digital Music News posted a contract it says it obtained from sources like "smaller publishers and rights owners, who are being handed ‘take it or leave it' terms without the ability to negotiate." The article also claims that bigger groups are being offered larger sums of money.
Posted Apr 08, 2014
Ceros Inc., an interactive content creation platform, announced it has secured $6.2 million in B round venture capital investment. The investment, made by Sigma Prime Ventures, Starvest Partners and Ceros' A round investors, Greycroft Partners, enables the company to accelerate development of its technology and rapidly expand its sales and marketing activity.
Posted Apr 08, 2014
The applications of gamification are growing. Many companies are finding new and interesting ways to apply this trend in their industries, but others struggle with understanding how to get started. EContent interviewed James Davidson, digital marketing leader and social business strategist for 7Summits about how companies can get started applying gamification techniques.
Posted Apr 04, 2014
The Search Agency, a global online marketing firm and independent U.S. search marketing agency, released findings from the latest edition of its Mobile Experience Scorecard: Web-Only Retailers, which found that the average time the top 100 web-only retailer sites took to load was 2.99 seconds, almost two seconds longer than Google's recommended load time. Google also recommends Responsive Web Design (RWD) for mobile sites, yet only nine out of the 100 sites in the study used RWD to improve mobile experiences.
Posted Apr 01, 2014
With Newsweek's December 2013 announcement that it is reintroducing a print publication and many continuing to stand behind print as a viable option, even in the internet era, content providers are beginning to reconsider their distribution strategies. While the race has been on to "go digital" over the past few years, many are realizing that print is still relevant-particularly in certain niche markets and with certain target audiences.
Posted Mar 31, 2014
Concerns over different formats, multiple channel delivery, and potentially dangerous inconsistencies in content have come to the forefront in a new survey of life sciences and healthcare professionals. The survey was conducted by Data Conversion Laboratory (DCL) in association with The Rockley Group.
Posted Mar 27, 2014
Demandbase, Inc., a B2B targeting and personalization company, announced it has closed a $15 million round of equity financing. Greenspring Associates, a venture-only fund-of-funds with nearly $3 billion in committed capital, led the round. The investment included participation by existing investors including Scale Venture Partners, SigmaWest, Altos Ventures, Costanoa Ventures and Adobe Systems Incorporated. The new financing will be used to help accelerate the growth of the company's advertising solutions and fund additional innovations slated for release in 2014.
Posted Mar 25, 2014
Join Jose Castillo, Jeff Cutler, and Steve Garfield for a discussion about creating great video content on the EContent Google+ page. The live discussion will begin at 11 a.m. EST on Friday, March 28.
Posted Mar 21, 2014
Moguldom Media Group is the brainchild of its CEO and chairman Jamarlin Martin. The company bills itself as the world's largest network of owned and operated digital brands focusing on African Americans, and now Moguldom is taking what it knows about its audience--64% of its readers believe Hollywood does not produce enough documentaries about the African-American experience-- and producing custom video content to fill a niche it calls "docutainment."
Posted Mar 19, 2014
Viacom and Google have finally reached an agreement in a lawsuit over Google's YouTube that has been a staple of the legal scene since 2007. No terms were given just yet, but the companies made a statement.
Posted Mar 18, 2014
Research from Voxburner has revealed that only 5% of young people expect to buy an e-reader in the next 12 months. This is compared to the 24% of respondents who expect to buy a tablet, and 40% who are expecting to upgrade their smartphone.
Posted Mar 14, 2014
There was a very important birthday this week that you probably forgot. Don't worry, you don't need to run out and get a card to apologize. The World Wide Web doesn't mind that you forgot its 25th birthday. But you should probably feel guilty about letting this milestone pass unnoticed because, according to Pew, the World Wide Web has made your life better.
Posted Mar 14, 2014
Highwinds announced that it is a founding partner of GameLaunched, a new entrant into the crowdfunding scene specifically focused on gaming. Highwinds will offer global distribution over its Game Delivery Network (GDN) and serve in a mentoring capacity to developers through its representation on the GameLaunched "Launch Crew."
Posted Mar 13, 2014
Cenveo Publisher Services, a content and publishing solutions company, announced the launch of a survey to assess publishers' profitability for digital apps and other mobile products. The "Making Digital Pay" survey aims to provide a comprehensive baseline for the industry to understand where publishers are in comparison with others on the profitability scale.
Posted Mar 11, 2014
Jennifer is the production operations manager for the hosted data services team at Connotate, which provides web data monitoring and extraction services for its customers. "My team writes all the processes to automate the reading, collection, publishing, and pushing of data to our customers," Beach says, noting that her group oversees 450 servers. That means working closely with Connotate's sales and professional services web harvesting teams to make sure the company delivers exactly what customers expect. "We're technologists and engineers, but with strong business analyst skills."
Posted Mar 07, 2014