Media Business News and Trends

Retale, a location-based mobile platform, announced the results of a commissioned study examining the actions and preferences of millennials using push notifications on location-based apps. The study, fielded online between September 23-24, 2015, polled 500 millennial adult men and women (18-34 years old) across the U.S.

Posted Oct 22, 2015

According to the "2015 State of the User Experience" Report released by Limelight Networks, Inc., a provider of digital content delivery, time spent online in the past year has dramatically increased-with 45% of respondents spending more than 15 hours a week on their laptop, tablet, or phone. Who is the group making up the majority of these power users? It's Baby Boomers-individuals aged 51-69. More than half (51%) are online 15 hours/week, as opposed to Millennials-individuals aged 18-33-at just 41%.

Posted Oct 22, 2015

Tuesday was a big day for YouTube. It announced a subscription streaming service, as well as a music streaming app. The membership is called YouTube Red and costs $9.99 per month for desktop, Android, and $12.99 per month on iOS. Eventually it will include access to exclusive content, and features a "save" feature.

Posted Oct 22, 2015

October appears to be the month for media acquisitions. Conde Nast-owner of big names like Vanity Fair, Wired, and The New Yorker-purchased Pitchfork, one of the internet's publishing pioneers. The music site launched in 1996, long before most of today's digital magazines, and has expanded to incorporate a music festival in Chicago and The Pitchfork Review.

Posted Oct 20, 2015

Zooey Deschanel's HelloGiggles is now part of Time Inc. The deal was announced in a post on the site. The post says, "Under Time Inc., HelloGiggles will continue to stand for the same mission we always have: to bring positive, empowering, smart, funny stories and videos to our readers and to support new female talent and give them a safe place to express themselves across the wilds of the internet." Time Inc. reportedly paid $30 million for the site.

Posted Oct 20, 2015

It's pretty obvious that Jerry Seinfeld knows what he is doing when it comes to the entertainment business. After Seinfeld wrapped in 1998, there was not much left to do. TV Guide labeled Seinfeld's collaboration with Larry David "The greatest TV show of all time."

Posted Oct 20, 2015

Marketers and content providers especially need to keep their fingers on the pulse of the latest mobile trends and technologies, lest they be crushed by the stampeding mass that could suddenly break in a different direction at any time. Because let’s face it: Today, consumers--not content--are king, and they expect to be treated like royalty, with a rich array of apps, articles, promotions, posts, tweets, texts, videos, and other short-attention-span-geared features at their fingertips.

Posted Oct 19, 2015

IgnitionOne, a marketing cloud provider, released its Q3 2015 Digital Marketing Report, highlighting trends and data for digital marketing across search, programmatic display, social, and mobile. The Q3 report demonstrated continuing trends in digital advertising metrics, marking the fourth straight quarter of growth in paid search spend in the U.S, up 12% year-over-year (YoY), as well as a 7% increase in spend for programmatic display.

Posted Oct 15, 2015

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Ryan Hadfield of Bridgeline Digital.

Posted Oct 09, 2015

Tim Westergren, founder of Pandora, announced via the company blog that it has bought Ticketfly-an independent ticketing and digital marketing platform. Pandora paid a reported $450 million for Ticketfly. The aim is to help artists sell more tickets-especially at small venues-by targeting fans through Pandora. According to the post, "We've demonstrated that using smart, targeted messages, delivered to the right audience, at the right place, with the right music preferences can dramatically impact the attendance at shows."

Posted Oct 08, 2015

New research confirms, according to Searchmetrics, that online marketers and website owners need to follow a separate strategy to help their pages rank higher in mobile phone searches on Google. It is essential to pay particular attention to the specific user experience and technical requirements for mobile visitors, while ensuring the underlying content on pages continues to be relevant and comprehensive.

Posted Oct 06, 2015

The results are in from a new Business-to-Business (B2B) Customer Experience (CX) study conducted by CustomerThink.com with support by InMoment. The report reveals that customer experience is becoming an increasingly critical priority for B2B companies, garnering more investment and driving business success.

Posted Oct 06, 2015

There's an unspoken agreement that consumers and companies enter into millions of times a day: Consumers get free products that they value (Facebook and Twitter), and the companies show them semi-personalized and relevant ads to pay for the service. But survey after survey shows that Americans value privacy but feel resigned to not having much when they venture online. Businesses live in fear of a data breach that would undermine the public’s trust in their company and cost them revenue and shareholder value.

Posted Oct 05, 2015

As the marketing manager for Bridgeline Digital, a content management software company, Ryan Hadfield's primary function is to generate leads and ensure that customers are making the most of the iAPPS platform. "While lead acquisition is the heart of what I do, I love nurturing current customers and prospects with weekly segmented email campaigns that include white papers, ebooks, and other forms of thought leadership," he says.

Posted Oct 02, 2015

Many of us struggle to identify the proper time and place to use our cellphone, especially now with the ubiquity of smartphone ownership. After all, according to Pew Research, "some 92% of U.S. adults now have a cellphone of some kind, and 90% of those cell owners say that their phone is frequently with them." And this isn't just about taking a call anymore. What happens when you are at a dinner party and everyone is arguing over what year the song "Total Eclipse of the Heart" was released-do you continue arguing, or do you take out your smartphone to find the correct answer?

Posted Oct 01, 2015

It seems that European digital publisher Axel Springer is on a shopping spree. Earlier this week it announced that it had entered into an agreement to buy 88% of New York-city based Business Insider for a reported $343 million. Then, just a day later, it announced it would buy a minority stake in the Thrillist Media Group.

Posted Oct 01, 2015

Openwave Mobility, a software provider enabling operators to manage and monetize encrypted and unencrypted mobile data, announced that encrypted traffic travelling on many mobile networks has risen fivefold in just one year and has now reached 60% of all data. Based on current trends, encrypted traffic levels will exceed 80% within 12 months in several regions.

Posted Sep 29, 2015

Oyster-often referred to a "the Netflix of ebooks"-announced on September 21 that it was closing up shop-sort of. The company wrote on its website: "We believe more than ever that the phone will be the primary reading device globally over the next decade-enabling access to knowledge and stories for billions of people worldwide. Looking forward, we feel this is best seized by taking on new opportunities to fully realize our vision for ebooks."

Posted Sep 24, 2015

Europe's "Right to Be Forgotten" law which allows individuals to request to have results removed from search engine results based on his or her name. Google requires users to fill out a form with information regarding the specific URLs they wish to have removed from results, along with their country of residence. This piece of the law has been in effect for quite some time, but up until now, the results only had to be removed from European search results. Now, France's CNIL, a data protection agency, has rejected an informal appeal from Google and ruled that the company must remove those URLs from all search results.

Posted Sep 22, 2015

Consumer products like fitness trackers and smart thermostats are among the most easily identifiable "things" of the Internet of Things. But the IoT also has a buttoned-up side. Many enterprises are deploying sensor-packed devices that gather data and can communicate with other devices through the internet. Their benefits can be wide ranging, and they include the potential for improving decision-making capabilities and creating efficiencies through automation. There's a catch, though: These data-rich, connected technologies can pose security risks. Cybercriminals have their eyes on the IoT, too.

Posted Sep 18, 2015

A just-released consumer survey from 451 Research finds a strong, positive reaction to the Apple Watch among owners. The survey conducted from July 27 - August 4 by 451 Research's ChangeWave service, focused on overall satisfaction, key likes and dislikes, and the impact Apple Watch is having on other markets. A total of 145 Apple Watch owners participated.

Posted Sep 17, 2015

Climate Central launched WXshift, a weather website that combines weather forecasts with local climate trends to help Americans understand how climate change affects them at the local level every day. At the heart of WXshift is a digital, real-time pairing of local weather and climate data, providing custom graphics on local climate trends alongside each day's forecast. From there, the user can see more detailed weather information, or dive deeper into decades of city, state or regional climate data in just a few clicks. The site also features the latest weather and climate news from a team of journalists and short videos from our meteorologists connecting the weather to the larger climate picture.

Posted Sep 15, 2015

Kenshoo, a provider of agile marketing services, released its second Mobile App Advertising Trends Report, benchmarking key metrics for mobile app marketers. Among the key findings, mobile app installs increased 346% year-over-year (YoY) while click-to-install rate increased 32% YoY, confirming the value of marketers' increased investment (+293% YoY).

Posted Sep 15, 2015

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Elliot Sedegah from Adobe.

Posted Sep 11, 2015

LiveHive, Inc., a sales acceleration platform, released research that shows the overwhelming majority of executives are more likely to respond to vendors with personalized sales outreach. However, more than a third (35%) of the executives say that they never, or not that often, receive any personalized sales outreach from vendors -- revealing a gap between the level of personalization delivered, and buyers' desired level of personalization. Harris Poll conducted this online survey on LiveHive's behalf in the summer of 2015 among more than 300 corporate executives at companies with revenues of $1 billion or more.

Posted Sep 10, 2015

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