Media Business News and Trends

Despite this, over half (53%) said online ads have become more relevant to their lives in the last three years.

Posted Aug 15, 2019

Streamlined RFP process enables Adweek to connect faster and at scale for impactful and creative premium partnerships.

Posted Aug 06, 2019

eyeo commissioned YouGov to run a survey; finds users understand that ad filtering keeps free content available on the internet.

Posted Aug 06, 2019

The new version of Adblock Plus provides more comfort for users around the world that are consuming content in multiple languages.

Posted Aug 01, 2019

BlueToad uses new Polly voice to offer publishers realistic listening experiences.

Posted Aug 01, 2019

Centro's Basis prevents buying from fraudulent and questionable ad sellers representing mobile applications.

Posted Aug 01, 2019

Given the mounting costs of investing in data stack technology, reputation issues, and regulatory concerns that publishers routinely face as a result of behavioral ad-targeting, iis cookie-based ad-targeting worth it?

Posted Jul 31, 2019

Web usability company TryMyUI Inc., studied the websites of the leading 2020 Democratic nominee candidates. The study measured how usable the websites are and how well they convert new visitors.

Posted Jul 30, 2019

New CMO Council Study reveals that regardless of generation, region, or gender, omnichannel is the critical channel of choice. But brands are struggling to deliver.

Posted Jul 30, 2019

A new Knight report examines trust in media, showing that many young adults use news media to make decisions on policies and voting.

Posted Jul 18, 2019

Microsoft, Google, Facebook, Amazon, Among others contribute to Anti-LGBT politicians, targeted by Zero for Zeros campaign.

Posted Jul 18, 2019

Leading AI-driven video enhancement technology company offers new best-in-class solution allowing publishers to develop and post compelling Stories across a variety of platforms in real-time.

Posted Jul 18, 2019

Are you using emojis in your customer communications? You may be missing an important opportunity to connect with your audience.

Posted Jul 17, 2019

So how can digital marketers create a highly interactive and satisfactory customer experience for their brands? The answer lies in leveraging the best technologies to build immersive, personalized customer journeys across every channel.

Posted Jul 17, 2019

In a study conducted by the Abbi Agency, social media influencers provide new perspectives and reveal pain points regarding the relationship between the travel industry and social media marketing.

Posted Jul 16, 2019

The basic dynamic of having content disintermediated and fragmented from its source—and aggregated by a third party—has not changed, even if some of the faces and demeanors of the platforms do.

Posted Jul 16, 2019

Why publishers should be cautious about the latest self-proclaimed savior of quality journalism.

Posted Jul 15, 2019

Research exposes scope of Information Management risks and challenges experienced by US and UK Companies.

Posted Jul 11, 2019

How did podcasts go from being relatively obscure types of content to such a powerful medium? And how can you start a successful podcast of your own?

Posted Jul 11, 2019

The WCAG 2.0 guidelines and the newly-minted 2.1 updates are a useful starting point for digital publishers to make their content more accessible. According to these guidelines, publishing accessible content involves adhering to four key principles. Here are some quick general tips for addressing each of these principles.

Posted Jul 10, 2019

Sixty-two percent of consumers will switch vendors based on unsatisfactory communications,yet only 30% of business leaders say channel preferences are regularly being considered.

Posted Jun 27, 2019

Kitewheel's 2019 State of the Customer Journey report points to steadily increasing adoption by companies of all sizes in both B2B and B2C, across the entire customer lifecycle, in support of improved customer experience.

Posted Jun 25, 2019

In a study conducted by the Abbi Agency, social media influencers provide new perspectives and reveal pain points regarding the relationship between the travel industry and social media marketing.

Posted Jun 25, 2019

New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content they advertise on.

Posted Jun 20, 2019

Wartime novel "A Dangerous Act of Kindness" available as an ebook for two weeks with no waitlist or holds.

Posted Jun 18, 2019

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