Media Business News and Trends

Learn about two companies that have significant potential to change the way we monetize podcasts and market books.

Posted Dec 05, 2019

Across the board, advertisers are demanding greater transparency and a cleaned-up digital media supply chain. According to eMarketer's principal analyst Jillian Ryan, "transparency and control" have been "major concerns for brands" as agency and vendor relationships can often look like a "black box."

Posted Dec 02, 2019

Bots are complicated. They're made to process repetitive actions autonomously and can be fairly easy to build, but they aren't always working on the side of good. Here's what you need to know.

Posted Nov 27, 2019

Initial publishers leveraging the partnership include the Boston Globe, FOX Television Stations, and News Press & Gazette.

Posted Nov 26, 2019

Identifies generational differences in behaviors including engaging with news and content and connecting on social channels.

Posted Nov 21, 2019

LiveIntent data suggests these political ad campaigns are performing best on mobile devices.

Posted Nov 21, 2019

The survey of more than 300 compliance professionals in the financial services industry finds that organizations must rethink their approaches to the adoption, retention and oversight of electronic communications.

Posted Nov 21, 2019

Award winning social analytics solution redefines social listening with advanced capabilities that marry earned sentiment with organic and paid performance.

Posted Nov 19, 2019

The Sinch Mobile Consumer Engagement 2020 report uncovers a clear "opportunity gap" between how consumers use messaging today, versus how they would like to use it.

Posted Nov 19, 2019

Digital transformation is the number one priority for boards, and it hasn't been lost on the IT industry. Here's your guide to planning a successful digital transformation.

Posted Nov 18, 2019

New visual identity and product experience launch today, with redesigned print magazine and reimagined iOS App.

Posted Nov 14, 2019

Spkr solves audio content discovery by curating interactive streams.

Posted Nov 12, 2019

New BC Story Network, powered by CrowdRiff Travel Stories, enables BC tourism partners topublish content across a syndicated network of sites to help travelers discover new destinations and book travel activities.

Posted Nov 12, 2019

The always-on mobile lives we lead have changed our business lives and our personal lives—including the way we think and dream, along with our tastes, habits, and futures.

Posted Nov 11, 2019

Of the more than 450 billion emails sent out every day, over 85% are considered spam. Don't be alarmed or discouraged-there are proactive measures you can take to boost your deliverability.

Posted Nov 08, 2019

Data gathered also reveals insights on social media use, ad preferences, and website browsing habits.

Posted Nov 05, 2019

Adlucent's survey of 900 U.S. consumers aged 18-64 revealed online shopping habits and gauged the importance of personalization across generations.

Posted Nov 05, 2019

The 20th anniversary marks record revenue year fueled by 50% growth.

Posted Nov 05, 2019

Funding and addition of industry leaders to executive and advisory boards will fuel vision to personalize every touchpoint in the customer journey.

Posted Nov 05, 2019

The iconic sports brand revolutionized their workflow with collaborative virtual reality.

Posted Nov 01, 2019

Mobile continued to grow in 2019. From ad spend to mobile traffic, the numbers are on the rise--and users are willing to pay for the apps they find most useful. Learn more in this season's infographic.

Posted Nov 01, 2019

There's no doubt that Blue Planet II contained incredibly powerful content. But one wonders what made the message resonate so powerfully, and, more importantly, what has made it translate into real behavioral change?

Posted Oct 29, 2019

While publishers continue to battle for audience, relevance, and engagement, some niche publishers are quietly making an impact—and money—from narrowcasting.

Posted Oct 28, 2019

There are hundreds of digital accessibility best practices, but we'll focus on a few of the most basic ones that even the most non-technical content creators can make part of their accessibility strategy.

Posted Oct 25, 2019

According to the Mobile Campaign Management Platform Market the global mobile campaign management platform market is projected to reach a value of $4.2 billion by 2027.

Posted Oct 24, 2019

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