Mobile Content, Tablets, Apps

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Social media, tablets, and eReaders have not only changed the publishing model, they have given authors and publishers a whole new avenue to engage readers beyond books. Now, with the launch of interactive websites that accompany these books, such as J.K. Rowling's Harry Potter experience, Pottermore, and the continued growth and acceptance of mobile apps, the list of digital possibilities is getting longer.

Posted Oct 31, 2011

According to comScore, the U.S. mobile social media audience grew by 37% over the past year, a significant increase by anyone's standards. It seems only logical that smartphone users access social media more regularly--after all, they aren't paying those high fees for data plans just to read the occasional email. But what does it really mean?

Posted Oct 28, 2011

The Star Tribune, Minnesota's largest newspaper, will launch a metered paywall on its site Nov. 1. Under the paywall, readers who do not subscribe to the print paper will have to pay 99 cents per week to access more than 20 articles a month. Regular print subscribers have free access to the full site, mobile site, and apps.

Posted Oct 27, 2011

Amazon's Kindle Fire, releasing November 15th, is setting more than a little spark in the world of mobile devices. The original Kindle was a dedicated ereader but with Fire, Amazon is moving squarely into tablet territory. And it's a good thing too!

Posted Oct 27, 2011

Outsell, Inc. released a proprietary iPad app at its annual Signature Event conference. The app was developed for its Outsell Leadership Council (OLC) members, but will soon be available to other CEOs served by Outsell. It delivers information that caters to C-level executives of the information industry, such as analysis of industry news, interaction with Outsell analysts, and peer-to-peer decision support.

Posted Oct 26, 2011

Cotendo, Inc., a provider of cloud-based web and mobile acceleration services, and Citrix Systems, Inc., which provides application delivery infrastructure, partnered to release Citrix Netscaler CloudConnector for CDN within the Cotendo Acceleration Cloud. Global scalability, mobile optimization, and performance acceleration are all anticipated benefits of the service.

Posted Oct 26, 2011

In a blog post on September 25th, streaming media expert, Dan Rayburn stated that the Amazon Kindle Fire could be to the video industry what the iPod was to the music industry. Leaked sales figures suggest that the Kindle Fire may surpass the iPad as the biggest tablet launch ever.

Posted Oct 26, 2011

Zite introduced a new feature to its iPad application to allow users to have multiple profiles. Zite conducted an internal study that found that one-third of those surveyed share their iPad with other members of their household, in some cases between three or more people.

Posted Oct 25, 2011

comScore, Inc. released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011 -- an increase of 37% in the past year. The study also provided new insights into how mobile users interact with social media, finding that more than half read a post from an organization, brand or event while visiting social sites on their mobile device.

Posted Oct 24, 2011

EasyBib launched an app for the iPad after success of its iPhone app released in June. The iPad app contains the same features as the app for iPhone, but is optimized for a larger screen. After downloading the app, writers can either scan the barcode of a book or type in a book's title and the app generates an accurate citation following MLA, APA, or Chicago style.

Posted Oct 20, 2011

We are the content creators. The digital warriors who wrangle the fire-breathing dragons of text, photos ,and videos. We have honed our weapons into skilled machines that can upload a news release onto the web in the blink of an eye. Our workflow can edit, upload ,and embed while we casually sip on our lattes. We have reached the pinnacle of taking an idea from the strongholds of our minds and disseminating it to the masses, all with the click of our mouse. Or have we? In the battle for speed of delivery there may be a new contender on the horizon. In this edition of Content Throwdown! we will put the iPhone 4S Siri Assistant up against the bastion of electronic content input devices: the keyboard and mouse!

Posted Oct 20, 2011

A one year old baby goes back and forth between a magazine and an iPad. So, exactly what's so great about a magazine?

Posted Oct 18, 2011

Who is the mobile magazine reader? Texterity -- a Southborough, MA-based company that provides digital and mobile publishing solutions -- sought to answer that question in its annual readership survey. The 2011 Mobile App Readership Survey (with results certified by BPA Worldwide) was designed to specifically study magazine app users while on their mobile devices.

Posted Oct 17, 2011

NewspaperDirect teamed up with Kooaba AG, a Swiss image-recognition startup, to enhance Kooaba's mobile app, Paperboy. Using the app, available on iPhone and Android, readers can take pictures of articles that interest them in their local printed newspapers and then share the articles as PDFs through Twitter, Facebook, email, or SMS.

Posted Oct 13, 2011

Impelsys, provider of digital delivery solutions, released version 3.2 of its iPublishCentral digital publishing platform, which expands support for mobile devices: the platform's Bookstore-as-an-App framework will now support iPad, iPhone, and Android mobile devices. iPublishCentral 3.2 also lets publishers create and price ebooks in multiple formats, such as PDF, EPUB, or MOBI.

Posted Oct 13, 2011

Elsevier B.V. launched SciVerse Scopus Alerts Individual, an iPhone and Android app for noninstitutional subscribers. The app allows users to peruse the Scopus database, which contains nearly 18,000 journal titles from more than 5,000 international publishers.

Posted Oct 11, 2011

Silverpop, after acquiring PlacePunch, added PlacePunch's location-based services to its Social Connect strategy through its Engage platform. Through this tool, companies can provide customers with promotional offers after sharing their location on foursquare, Facebook, or Twitter.

Posted Oct 11, 2011

On October 10, 2011, comScore released a report titled "Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits." The report's aim was to uncover the impact of mobile devices, those beyond the computer, on the direction of digital media and digital content distribution and consumption.

Posted Oct 11, 2011

Netbiscuits, a mobile platform for developing, publishing, and monetizing sites and apps, published its "Mobile Web Metrics Report," which found high fragmentation in smartphone operating systems, lack of support for basic HTML5 features, and a persistent long-tail of devices. The findings of the report are based on 8.5 billion page and content requests.

Posted Oct 06, 2011

According to the report, usage of downloaded mobile apps grew 3% from the previous three month period, with 41.6% of the respondents using an app. This made it the fastest growing category in mobile phone content usage. App usage now sits only .5% behind browser usage in the results of this survey.

Posted Oct 05, 2011

Amazon introduced an all-new Kindle family: three all-new Kindle e-readers including the Kindle Fire, an Android-based tablet that gives users access to the wide variety of content available through Amazon including over 100,000 movies and TV shows from Amazon Instant Video, over 17,000,000 songs from Amazon MP3, and over 1,000,000 Kindle books.

Posted Sep 28, 2011

Myriad Group AG announced its partnership with Vodafone Essar to deliver social networking and messaging services over SMS and USSD to its subscribers across India. Vodafone Essar will leverage Xumii, Myriad's mobile social networking platform, as well as Myriad Updates.

Posted Sep 27, 2011

IMImobile acquired Skinkers, a U.K.-based digital agency that develops desktop, iOS and Android apps for its clients. Together with IMImobile's DaVinci evolved service platform (ESP), Skinkers will offer comprehensive solutions in mobile commerce, customer care, and two-screen interactive TV.

Posted Sep 27, 2011

Google partnered with Inrix to provide realtime data, particularly traffic travel times, to Google Maps' service. According to paidContent, Inrix achieves this in part by crowdsourcing information from the 30 million wireless and GPS devices on its network. The Inrix-powered Google Maps is already available to users in eight countries

Posted Sep 27, 2011 announced that Kindle and Kindle app customers can now borrow Kindle books from more than 11,000 local libraries in the United States. When a customer borrows a Kindle library book, they'll have all of the features they love about Kindle books, including Whispersync, which automatically synchronizes their margin notes, highlights and bookmarks, real page numbers, Facebook and Twitter integration, and more. For more information about borrowing library books for your Kindle or free Kindle apps, go to

Posted Sep 21, 2011