Mobile Content, Tablets, Apps

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comScore, Inc. released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011 -- an increase of 37% in the past year. The study also provided new insights into how mobile users interact with social media, finding that more than half read a post from an organization, brand or event while visiting social sites on their mobile device.

Posted Oct 24, 2011

EasyBib launched an app for the iPad after success of its iPhone app released in June. The iPad app contains the same features as the app for iPhone, but is optimized for a larger screen. After downloading the app, writers can either scan the barcode of a book or type in a book's title and the app generates an accurate citation following MLA, APA, or Chicago style.

Posted Oct 20, 2011

We are the content creators. The digital warriors who wrangle the fire-breathing dragons of text, photos ,and videos. We have honed our weapons into skilled machines that can upload a news release onto the web in the blink of an eye. Our workflow can edit, upload ,and embed while we casually sip on our lattes. We have reached the pinnacle of taking an idea from the strongholds of our minds and disseminating it to the masses, all with the click of our mouse. Or have we? In the battle for speed of delivery there may be a new contender on the horizon. In this edition of Content Throwdown! we will put the iPhone 4S Siri Assistant up against the bastion of electronic content input devices: the keyboard and mouse!

Posted Oct 20, 2011

A one year old baby goes back and forth between a magazine and an iPad. So, exactly what's so great about a magazine?

Posted Oct 18, 2011

Who is the mobile magazine reader? Texterity -- a Southborough, MA-based company that provides digital and mobile publishing solutions -- sought to answer that question in its annual readership survey. The 2011 Mobile App Readership Survey (with results certified by BPA Worldwide) was designed to specifically study magazine app users while on their mobile devices.

Posted Oct 17, 2011

NewspaperDirect teamed up with Kooaba AG, a Swiss image-recognition startup, to enhance Kooaba's mobile app, Paperboy. Using the app, available on iPhone and Android, readers can take pictures of articles that interest them in their local printed newspapers and then share the articles as PDFs through Twitter, Facebook, email, or SMS.

Posted Oct 13, 2011

Impelsys, provider of digital delivery solutions, released version 3.2 of its iPublishCentral digital publishing platform, which expands support for mobile devices: the platform's Bookstore-as-an-App framework will now support iPad, iPhone, and Android mobile devices. iPublishCentral 3.2 also lets publishers create and price ebooks in multiple formats, such as PDF, EPUB, or MOBI.

Posted Oct 13, 2011

Elsevier B.V. launched SciVerse Scopus Alerts Individual, an iPhone and Android app for noninstitutional subscribers. The app allows users to peruse the Scopus database, which contains nearly 18,000 journal titles from more than 5,000 international publishers.

Posted Oct 11, 2011

Silverpop, after acquiring PlacePunch, added PlacePunch's location-based services to its Social Connect strategy through its Engage platform. Through this tool, companies can provide customers with promotional offers after sharing their location on foursquare, Facebook, or Twitter.

Posted Oct 11, 2011

On October 10, 2011, comScore released a report titled "Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits." The report's aim was to uncover the impact of mobile devices, those beyond the computer, on the direction of digital media and digital content distribution and consumption.

Posted Oct 11, 2011

Netbiscuits, a mobile platform for developing, publishing, and monetizing sites and apps, published its "Mobile Web Metrics Report," which found high fragmentation in smartphone operating systems, lack of support for basic HTML5 features, and a persistent long-tail of devices. The findings of the report are based on 8.5 billion page and content requests.

Posted Oct 06, 2011

According to the report, usage of downloaded mobile apps grew 3% from the previous three month period, with 41.6% of the respondents using an app. This made it the fastest growing category in mobile phone content usage. App usage now sits only .5% behind browser usage in the results of this survey.

Posted Oct 05, 2011

Amazon introduced an all-new Kindle family: three all-new Kindle e-readers including the Kindle Fire, an Android-based tablet that gives users access to the wide variety of content available through Amazon including over 100,000 movies and TV shows from Amazon Instant Video, over 17,000,000 songs from Amazon MP3, and over 1,000,000 Kindle books.

Posted Sep 28, 2011

Myriad Group AG announced its partnership with Vodafone Essar to deliver social networking and messaging services over SMS and USSD to its subscribers across India. Vodafone Essar will leverage Xumii, Myriad's mobile social networking platform, as well as Myriad Updates.

Posted Sep 27, 2011

IMImobile acquired Skinkers, a U.K.-based digital agency that develops desktop, iOS and Android apps for its clients. Together with IMImobile's DaVinci evolved service platform (ESP), Skinkers will offer comprehensive solutions in mobile commerce, customer care, and two-screen interactive TV.

Posted Sep 27, 2011

Google partnered with Inrix to provide realtime data, particularly traffic travel times, to Google Maps' service. According to paidContent, Inrix achieves this in part by crowdsourcing information from the 30 million wireless and GPS devices on its network. The Inrix-powered Google Maps is already available to users in eight countries

Posted Sep 27, 2011 announced that Kindle and Kindle app customers can now borrow Kindle books from more than 11,000 local libraries in the United States. When a customer borrows a Kindle library book, they'll have all of the features they love about Kindle books, including Whispersync, which automatically synchronizes their margin notes, highlights and bookmarks, real page numbers, Facebook and Twitter integration, and more. For more information about borrowing library books for your Kindle or free Kindle apps, go to

Posted Sep 21, 2011

Indigo Rose Software launched the Andromo App Maker for Android, a free application designed to enable simple, efficient Android app development. With a point-and-click process and instructions, Andromo can be used by developers at any experience level to create professional, fully-functional apps ready for upload to the Android Market.

Posted Sep 20, 2011

The Wall Street Journal launched the beta version of WSJ Social, a Facebook app that lets users read, share, and comment on news articles from The Wall Street Journal within Facebook. Content includes articles and blogs from that cover breaking news, columns, analysis, and opinion.

Posted Sep 20, 2011

Accumulate, a provider of mobile financial and security solutions, announced a partnership with PayPal. The two companies will collaborate on mobile services for the Swedish local market, based in Accumulate's Mobile Everywhere (ME) platform.

Posted Sep 15, 2011

The Financial Times introduced a free iPad app for How To Spend It, its luxury lifestyle magazine, which offers innovative new ways to present magazine content for iPad. It features searchable content from more than 60 editions of the magazine, with new magazine content posted every day.

Posted Sep 15, 2011

Whether the future belongs to downloadable apps or web-based HTML5 sites, the fact of the matter is that the app sensibility born of widgets and the smartphone is going to inform the way in which digital content is built and distributed from now on. App design is already migrating from Apple and Android stores to the web. Just look at Google's Chrome Web Store and Apple's Mac App Store, where content providers such as USA TODAY and Slate essentially port their iPad versions back to the desktop. Just wait for the next wave of major website relaunches: You'll see how publishers are learning from the less cluttered and more immersive examples being set by the app experience.

Posted Sep 12, 2011

This past April, 1 month after her highly publicized resignation as CEO of NPR (National Public Radio), Vivian Schiller delivered a warning to her former public radio colleagues, saying, "There is massive change on the horizon." She cautioned that "if you don't aggressively reach out to new audiences on new platforms, someone else will," and she urged public radio to embrace technology by letting go "of the nostalgia for how that content is delivered and how that community is forged. Give the audience what they need and how they need it, and you will be fine." Whether there's any truth behind Schiller's prediction that "new digital-only startups will enter the marketplace in audio" and public radio will find itself "longing for the days when the competition was the radio station that overlapped on your broadcast signal" remains to be seen, but as audiences find new digitally friendly ways to consume content across all public media sectors, her prophecy may soon become reality.

Posted Sep 07, 2011

Oxford University Press has optimized its full range of journal websites for mobile delivery. The mobile-optimized versions of the Oxford Journals full websites are powered by the HighWire Press electronic publishing platform. The sites are designed for use across several different mobile devices.

Posted Sep 01, 2011

Safari Books Online, an on-demand digital library for technology, digital media, and business professionals, launched a mobile website optimized for high-resolution touch screens to give users a better on-the-go experience with their Safari Books Online Accounts.

Posted Sep 01, 2011