Mobile Content, Tablets, Apps

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Pytch, built upon a $40 million mobile commerce business established by ClickBank, debuted its new monetization service for app developers and advertisers. The monetization service features new ad-serving technologies that serve contextual ads in apps. Pytch also provides online businesses that advertise through the service with site and secure payment optimization tools for mobile.

Posted Jan 16, 2014

Mobile advertising has long been the toughest nut to crack for some of the country's most significant media companies. Facebook, Twitter, and Google have all, in their own ways, wrestled with the challenge of effectively implementing -- let alone monetizing -- advertising on mobile devices, with mixed results at best. As media consumers have migrated increasingly toward the consumption of content via their smartphones, tablets, and other mobile devices, every industry with a stake in online publishing has been striving to untangle the thorny issue of how to effectively generate advertising dollars when readers consume content on-the-go. Business-to-business publishers have been awaiting their piece of the mobile advertising pie as much as any industry, and the wait has often been frustrating. The tide, however, may very well be turning.

Posted Jan 15, 2014

Everyone has to have a mobile strategy, right? Any company worth its salt knows that to reach its customers it has to have a mobile presence, and as a result there is, in fact, an app for almost everything. Many of those apps will barely ever get taken off of the app store shelf, but the ingenuity, creativity, and downright boldness of some app creators is nothing to be scoffed at. And no matter what content you're selling, you can stand to learn a lesson or two from some of these apps.

Posted Jan 13, 2014

In 2013, one could hardly turn a corner on the internet without hearing about the "BYOD" phenomenon in enterprises. Everyone is bringing their own mobile devices to work, sending IT departments into a tizzy trying to support them all. However, according to Mobile Helix, enterprises aren't embracing mobile technology as whole-heartedly as all the talk about BYOD might suggest. The company conducted an independent survey of 300 decision makers in the US and UK, and found that though "78 percent of enterprises have a mobility strategy, 86 percent are failing to utilize mobility to transform their business or open new revenue streams."

Posted Jan 10, 2014

An Android-based TV stick aimed at enabling families to communicate, share content, interact and play via the TV -- no matter where each individual may be located -- is to be launched at CES, Las Vegas. The new HDMI TV stick called Bob -- and developed by Meet-Bob Ltd. -- is designed to provide families with intuitive and exciting interactive communication options.

Posted Jan 07, 2014

If you're an early adopter who has been lamenting his poor eyesight, and blaming your spectacles for holding you back from using Google Glass, then you will be glad to hear Rochester Optical may have a solution for you. The company is offering a prescription lens option for the latest in wearable mobile technology. The lenses will start at $99.

Posted Jan 02, 2014

Is mobile apps become the way your audience prefers to access information and content, emerging as an effective way to encourage engagement and build lasting loyalty, it has never been more important for content providers to monitor just how well (or not) their apps are performing. Indeed, the advance of apps-for smartphones, tablets, and even TVs-is redrawing the boundaries of what people can do on the device of their choice. While you need to focus your resources on developing a mobile app experience that delights your customers, you are also under increased pressure to meet (and exceed) customers' expectations that the mobile experience will beat the one delivered by their desktops.

Posted Dec 12, 2013

Brainshark, Inc., a provider of cloud-based business presentations, announced the availability of an online assessment tool to help companies evaluate their sales content effectiveness. The purpose of the assessment - made available for free by both Brainshark and Profitable Channels, a provider of sales enablement consulting - is to help sales and marketing professionals understand how well their content is driving sales performance and to identify steps to maximize the return on their content investments.

Posted Dec 05, 2013

One of the main themes that emerged at the 2013 Gilbane Conference was the need to create content that can easily feed multiple channels, but while many content creators know they need to create more agile content, they aren't quite sure how to do it with the tools they already have. So one session asked "How should your CMS Fit Into Your Mobile Strategy?"

Posted Dec 04, 2013

AllCast is an app allows Android users to stream content from their mobile devices to video game consoles, set-top boxes, and connected TVs, and it just made its debut in beta. Basically, it's like AirPlay for Android, as Gigaom pointed out.

Posted Dec 03, 2013

Imagine glorious sunsets over sandy Gulf beaches, Venetian structures dotting the Italian landscape, or a Broadway musical in the bustle of NYC. Every destination has much to offer its patrons. And in an age of mobility - and a desire to constantly be connected to the rest of the world - consumers want streaming access to information about any vacation spot they can dream. That's why one of the most important resources for the travel industry is data, according to Richard Stevenson, CEO of YUDU. "The closer a marketing message is to a customer's actual interests, the better the engagement and relationship the customer will have with the company," he says. That's why he believes that personalization is important for the travel industry, as it is for any competitive B2C industry. And being competitive, these days, means providing information and resources accessible on mobile devices.

Posted Nov 20, 2013

Join Jose Castillo for a conversation with Kipp Bodnar from HubSpot and consultant David Hobbs for our latest installment of EContent Live on Google+ at 11 a.m. EST on November 22.

Posted Nov 19, 2013

Amazon announced that Fire OS 3.1, a free software update for the new Kindle Fire HD and Kindle Fire HDX, is now available. This free, over-the-air update will be delivered automatically in the coming weeks, or you can visit amazon.com/kindlesoftwareupdates to download and install the update.

Posted Nov 19, 2013

After years of explosive growth, ebook sales have leveled off according to a recent report by the Book Industry Study Group, a book trade association. Ebook industry observers are split on the meaning of the leveling off of sales and what it means for the future of ebooks, with some saying that a new Netflix-like rental model is needed while others claim that the decline in sales growth is a blip in the technology's adoption due to tablet usage trends and favorable demographics.

Posted Nov 15, 2013

MdotLabs, a SaaS security platform company launched to help advertisers avoid invalid traffic, announced it has closed a first round of venture funding of $1.25 million led by Chicago Ventures and NYC-based Great Oaks Venture Capital. Prominent angel investors, including RayZemon , also participated in the round.

Posted Nov 14, 2013

One of my side interests is archeology. I live close to the site of a Roman villa that boasts some incredibly well-preserved, and beautifully detailed, mosaics. I haven't been lucky enough to discover any artifacts myself, but I'm fascinated by the thought of similar riches hiding just inches beneath the soil in my garden.

Posted Nov 12, 2013

Amazon.com introduced Amazon Source, a new program that enables independent bookstores and other retailers to sell Kindle devices and accessories, and earn money while doing so. In addition to a discount on purchasing Kindles and Kindle accessories for resale, retailers will have the option of receiving 10% of every Kindle book purchased on Kindle devices sold by the bookstore for the first two years after a customer buys a device.

Posted Nov 07, 2013

On the heels of announcing its acquisition of Openera, LiveQoS, a provider of Quality of Service (QoS) for mobile devices, announced it has closed a $4 million Series C round of financing led by Miralta Capital. The funds will be used for development and launch of LiveQaaS, a mobile Quality as a Service platform.

Posted Nov 07, 2013

For the first time ever, I'm writing this column on my iPhone. In all my years as a writer, this is something I've never done, and more importantly, never wanted to do. Sure, every once in a while I'll compose a long email while I'm on the train, but once I hit about 300 words, my thumbs get tired and I find myself dreaming of a full sized keyboard. This time though, I didn't have a choice.

Posted Nov 07, 2013

Amazon.com, Inc. announced the launch of Kindle First, a new program that offers customers access to Kindle books a month in advance of their official release date. Each month, Amazon Publishing editors select several titles from Kindle's most popular categories a month ahead of their official publication date, adding a note of recommendation, and a behind-the-scenes look at the stories and the authors.

Posted Nov 05, 2013

For Blackberry, the hits just keep coming. The Canadian company had been planning on being purchased by Fairfax Financial Holdings, Blackberry's largest shareholder. But the deal fell through, and Fairfax will, instead, be investing a billion dollars in Blackberry. In addition, CEO of Blackberry Thorsten Heins will step down in the wake of the crumbling deal. The news caused share prices to drop.

Posted Nov 04, 2013

Following the release of Amazon Cloud Player for PC earlier this year, Amazon.com, Inc. announced the availability of Amazon Cloud Player for Mac. The new app provides Mac users with a way to manage their entire music library - whether saved on their computer or in the cloud - and shop from the Amazon MP3 Store with a catalog of more than 25 million songs.

Posted Oct 29, 2013

Earlier this year we heard about Amazon's plan to provide free or low cost ebooks to buyers who purchase a hard copy, and now it is a reality. Amazon launched Kindle MatchBook on Tuesday, October 29, which gives customers the option to buy--for $2.99, $1.99, $0.99, or free--the Kindle edition of print books they have purchased new from Amazon. Over 70,000 books are enrolled in Kindle MatchBook.

Posted Oct 29, 2013

It's the time of year when announcements about new devices are starting to come out fast and furious to capitalize on the holiday shopping rush. Apple kicked the season off with the introduction of the iPad Air that is 20% smaller than the company's current generation of tablets (because tablets weren't small and light enough?). The iPad Air is also faster than the old tablets. But the real surprise came when Apple also announced it will now give away its Mac OS and iWorks suite to users for free.

Posted Oct 22, 2013

Contatta launched as a public beta at the DEMO Fall 2013 conference. The first 10,000 to sign up early will get Contatta free for 60 days. Contatta is built around relationship-based messaging and contextual collaboration, bringing together all the ways you communicate on one platform.

Posted Oct 22, 2013

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