Mobile Content, Tablets, Apps

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Findaway World, a provider of technology for the delivery of digital audiobook and ebook content, announced the release of AudioEngine-a new audiobook distribution platform that enables access to Findaway's library of audiobooks through a flexible API and SDK. AudioEngine enables partners to deliver over 50,000 professionally engineered digital audiobook titles directly to their users.

Posted Apr 01, 2014

In 2013, we witnessed two important milestones: Mobile phone penetration measured in subscriptions exceeded the total world population, and Gartner, Inc. proclaimed that the number of mobile apps downloaded hit a record 70 billion. That's 10 times the number of people on the planet. The power of mobile is no longer about its reach or the way it allows us to access and enjoy content, communications, and information anywhere, anytime. The real excitement now centers on mobile's ability to orchestrate new experiences that connect people with other digital screens and the real world around them. Simply put, mobile is at the center of an omnichannel world.

Posted Apr 01, 2014

CDW, a provider of technology solutions to business, government, education and healthcare, announced the launch of its App Marketplace, a key addition to its Total Mobility Management portfolio of services. The CDW App Marketplace is a single, online destination that helps organizations cut through the challenges of today's highly fragmented mobile application market.

Posted Mar 27, 2014

Mobile marketing is tricky business. Location is important, but much of the location data available is inaccurate, making it difficult to push mobile marketing to the right person at the right time--instead of fifteen minutes too late. EContent talked to Eli Portnoy, general manager of Thinknear about the challenges of mobile marketing and the trick to getting location right.

Posted Mar 26, 2014

Adobe and SAP announced a global reseller agreement targeted at digital marketing for enterprise customers. SAP will resell Adobe Marketing Cloud with the SAP HANA Platform and the hybris Commerce Suite. Additional partnership were announced with Epsilon, Deloitte, and Wunderman. Adobe also announced enhancements to its Adobe Marketing Cloud and Adobe Experience Manager.

Posted Mar 25, 2014

I got to wondering what purpose Glass was serving for this man as he squeezed ripe fruit and inspected heads of lettuce. Was Whole Foods feeding coupons directly to his field of vision? Is that why he headed over to check out the soap? Was there a sale I didn't know was going on because I'm a schmuck who stills relies on the tiny computer in my pocket (aka my iPhone) to get my information?

Posted Mar 25, 2014

Research from Voxburner has revealed that only 5% of young people expect to buy an e-reader in the next 12 months. This is compared to the 24% of respondents who expect to buy a tablet, and 40% who are expecting to upgrade their smartphone.

Posted Mar 14, 2014

There was a very important birthday this week that you probably forgot. Don't worry, you don't need to run out and get a card to apologize. The World Wide Web doesn't mind that you forgot its 25th birthday. But you should probably feel guilty about letting this milestone pass unnoticed because, according to Pew, the World Wide Web has made your life better.

Posted Mar 14, 2014

Brainshark, Inc. announced it has launched Brainshark for Salesforce Work.com on Salesforce1 AppExchange, a business apps marketplace. Built on the Salesforce1 Customer Platform-the new social, mobile and cloud customer platform designed to transform sales, service, and marketing apps-Brainshark for Work.com is currently available on the AppExchange.

Posted Mar 13, 2014

Cenveo Publisher Services, a content and publishing solutions company, announced the launch of a survey to assess publishers' profitability for digital apps and other mobile products. The "Making Digital Pay" survey aims to provide a comprehensive baseline for the industry to understand where publishers are in comparison with others on the profitability scale.

Posted Mar 11, 2014

Sitecore, a provider of customer experience management software, released its first-ever mobile applications to provide marketers with anywhere, anytime access to Sitecore's experience platform. Developed using Sitecore's Mobile SDK, the Sitecore Executive Insight Dashboard application for Windows 8.1 tablets and Apple iPad gathers customer engagement analytics and insights across touchpoints and presents them in a simple mobile view.

Posted Mar 10, 2014

Remember print books, those antiquated relics of a bygone age that pundits and prognosticators had forsaken and buried a long time ago? Apparently, they're back in vogue and not going away anytime soon, which should make digital publishers and authors sit up and take notice.

Posted Mar 10, 2014

With mobile devices outselling traditional computers, mobility has clearly become an enterprise concern. Whether customer-facing or employee-facing, converting key services and information to mobile-friendly experiences is no longer optional. The marketplace offers a wide variety of tools that can help you go mobile. These range from simpler tools that help you quickly "mobilize" existing sites to more sophisticated tools that allow you to create complex mobile apps, including specialized native apps for specific mobile devices.

Posted Mar 05, 2014

Engage, developers of web and mobile solutions for enterprises, announced that it has open-sourced its suite of DNN modules. All Engage modules are now available for free to the DNN community, licensed under the MIT open-source license.

Posted Mar 04, 2014

Some folks wear their hearts on their sleeves. But before long, it's more likely they'll wear their hard drives. Welcome to the age of wearable tech, where everyday attire from wristbands and eyeglasses to shirts and shoes are transformed into cutting-edge computers designed to receive, transmit, and display information in ways never before imagined.

Posted Mar 03, 2014

Kahuna, a mobile marketing automation company, announced an expansion of its platform. Kahuna's new AtoE Testing and Push Response Tracking tools provide unprecedented insights into the effectiveness of mobile marketing campaigns, allowing marketers to deliver the right message at the right time. The company secured $11 million in Series A funding from Sequoia Capital. Sequoia partner Omar Hamoui, the founder of AdMob, has joined Kahuna's board of directors.

Posted Feb 26, 2014

MDSL, a provider of global Telecom Expense Management (TEM) and Market Data Management solutions announced that it will be launching a new version of its Smart MDM solution at Mobile World Congress (MWC) 2014. MDSL's new Smart MDM harnesses the core functions of AirWatch's Mobile Device Management (MDM) and Mobile Application Management (MAM) offering, and incorporates them into MDSL Smart TEM to create a single, fully integrated TEM and MDM/MAM platform.

Posted Feb 24, 2014

It's hard to imagine a more eventful year for the ebook industry than 2013. From a guilty verdict in the Apple antitrust suit to a reported slowdown in the growth of the ebook market, there's been no shortage of news. Amazon and Apple both floated the idea of selling used digital books, and the self-publishing movement continued to gain steam thanks to ebooks. And this was all before the holiday sales rush that inevitably puts more e-readers into the hands of more consumers. "The great power of the ebook in today's world is that it really does open up the printing press to anybody," says John Kremer, author of 1001 Ways to Market Your Books. But as hot as the market is, traditional publishers continue to have a troubled relationship with the format. There may be signs, though, that change is on the horizon as some publishers continue to experiment with new distribution methods, marketing strategies, and more.

Posted Feb 21, 2014

In a February 19 blog post, Mark Zuckerberg announced that Facebook intends to buy Whats App. For a total of $16 billion in cash and stock (yes...billion). There's another $3 billion in stock for Whats App employees but that will vest over four years. Whats App is a cross-platform messaging system that, according to the post, has over 450 million people using the service each month with 70% of them active on a given day.

Posted Feb 20, 2014

Mocana introduced the Mocana Atlas extended enterprise engine, a purpose-built platform designed to simplify enterprise mobile app deployments. The Mocana Atlas appliance mitigates many of the security bottlenecks that typify large-scale rollouts, while reducing mobile total cost of ownership (TCO) for organizations. Deployed behind the firewall, Mocana Atlas securely connects mobile apps to back-end systems with simplicity for IT and one-click access for end-users, across the entire extended enterprise.

Posted Feb 20, 2014

AsiaInfo-Linkage, Inc., Asia's leading supplier of BSS systems, announced the global launch of its Veris Open Operational Platform (O²P), a collaboration platform for mobile operators that transforms Over-The-Top (OTT) services into new operator revenue streams. O²P enables operators to boost revenues by converging their products with those of the OTT players who in turn get access to operators' advanced back-office IT capabilities.

Posted Feb 06, 2014

A few weeks back, I was lured into reading a nice little story on NPR about texting. When I first clicked on the headline, I thought that the article was going to chronicle the rise of the text and explain how it has changed and adapted over the past 20 years. Maybe it would even talk about how easy texting is, or how it's now the preferred form of communication when compared to email or actually calling someone. But I wasn't even close. The story was about how texting is on the decline.

Posted Feb 06, 2014

It wasn't so long ago that I was writing about Facebook Stories as the social media giant's first steps into the content marketing game. Now Facebook is putting an even bigger emphasis on content, with Facebook Paper (check out this video to see what some experts think about the new app). The Flipboard-esque app is, in essence, just a sleeker way to get and share the same content you see in your normal Facebook feed-combined with a news reader.

Posted Feb 04, 2014

Thanks to cheaper prices, smartphones are now in the hands of more and more consumers around the world-particularly in emerging markets such as Africa, the Middle East and the Asia/Pacific rim-and that means big opportunities for western businesses and marketers. "The opportunities in the emerging markets are without a doubt tremendous," explains Peggy Anne Salz, a mobile industry analyst based in Germany who is the founder and chief analyst for Mobilegroove.com.

Posted Feb 03, 2014

In a move that does not lack for irony, Flipboard says it is aiming to make the reading experience better by (get this!) copying magazines. According to Gigaom, Flipboard launched new features on January 29, and will continue to roll them out to all its users over the coming weeks. These features are designed to make it easier for readers to scan the day's big headlines in the categories that most interest them. These features can be found in the "Cover Stories" stream.

Posted Jan 30, 2014

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