Mobile Content, Tablets, Apps

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Just in time for the World Cup, Sporting News Media released its fourth annual survey on U.S. sports media consumption, and reveals the demand for utilizing a second (and even third) screen to enjoy sports has heightened and more people are actually turning to the web to watch live sporting events than ever before.

Posted Jun 13, 2014

A few years back, when the economy bottomed out and sent the publishing industry into a nosedive, a colleague of mine told me that ebooks would save publishing. At the time, I thought she was crazy. Kindles were just beginning to gain popularity, and most of us were still hanging on to the idea that print publishing could survive-maybe even thrive-in the years to come. But a recent story from NPR has me doubting the possibility that reading, even digitally, will continue to flourish in the years to come.

Posted Jun 12, 2014

Amazon announced that Kindle for Android and Kindle for iOS are getting an update, which builds a seamless listening experience right into the app. With Whispersync for Voice, recently called "Amazon's killer new app for books" by the Wall Street Journal, the Kindle app now lets you switch instantly between reading a Kindle book and listening to the companion audiobook from Audible--all with just one tap, without leaving the book.

Posted Jun 10, 2014

Colligo, a provider of enterprise SharePoint collaboration tools, announced that it is part of the MobileIron AppConnect ecosystem. Colligo Briefcase integrated with MobileIron AppConnect ensures employees can collaborate on SharePoint, Office 365, and OneDrive for Business content from their favorite iOS device while IT has the policy controls it needs to secure and manage corporate data.

Posted Jun 10, 2014

Imagine you are walking out of a store where you just bought some jeans. As your feet hit the pavement, you get a text. The text reads, "Spend just $10 more and you will qualify for a $100 gift certificate!" Is this great? Is this creepy? Is this effective? No matter your stance, this is the very, very new reality of real-time marketing.

Posted Jun 09, 2014

Vdopia, a provider of mobile video advertising, reports that smartphone advertising is having a significant impact on the way that consumers interact with various forms of entertainment. The number of people who consumed entertainment content on their smartphones ever in a month jumped 28% in the past year to 109 million. Buying movie or event tickets via mobile has grown nearly 40% in the past year. Mobile entertainment audiences not only are twice as likely to click on mobile ads but 45% recall seeing ads vs. only 24% for non-mobile entertainment audiences.

Posted Jun 05, 2014

After speculation that Apple was getting ready to unveil a smart home solution at the WWDC conference, the company did just that on Monday... sort of. Apple announced the new iOS 8 software development kit, which includes the HomeKit--among others like HealthKit. The kits are frameworks to deal with one-off devices sold by different companies but often used by the same user. In a sense, the HomeKit would turn your iPhone in a sort of universal remote for your house.

Posted Jun 03, 2014

Bit6, a communications-as-a-service platform provider, issued its latest beta release, adding features that include video messaging and real-time notifications for iOS and a new SDK for web platforms.

Posted May 29, 2014

Verivo Software, an enterprise mobile application platform provider, announced the launch of Akula 2.0. The latest release of the mobile application server provides enterprise IT departments more control, visibility, and governance of their enterprise mobile applications with new capabilities. Akula 2.0 is an open platform that enables IT departments to secure and govern mobile services and applications while allowing development teams to access and reuse these services leveraging the front-end tools of their choice.

Posted May 20, 2014

Altova announced the upcoming release of Altova MobileTogether, a cross-platform mobile solution that enables companies to put relevant data at the fingertips of their employees, wherever they are. Using MobileTogether, companies design custom enterprise mobile solutions that are accessible on any mobile device, with native support for Android, iOS, Windows Phone 8, and Windows 8 smartphones and tablets, as well as any other device via a browser-based client.

Posted May 12, 2014

Tablets may currently be all the rage among consumers worldwide (comScore reports that 72 million Americans own one), but college students may be cooling to these devices, based on the latest data. Approximately 29% of students indicate owning a tablet in 2014, but that's a slight dip since last year (28%), according to a recent report from Ball State University. By contrast, smartphone ownership among college students is currently over 88%, up from about 72% in 2013, per the same report.

Posted May 09, 2014

A new piece of software, developed by a self-published author, is aiming to solve some of the problems face by the self-publishing community. My Publishing Assistant is a new suite of Cloud-based software that allows authors to quickly create ebooks with a customizable and professional appearance, as well as provides original tools to spur sales and reach the right audience. It was designed by Alex Anders, a self-published author, who understands the challenges firsthand.

Posted May 08, 2014

The American Kennel Club (AKC) wanted to build a unique site celebrating and serving all dog owners and dog lovers, sharing information and stories in an engaging and social fashion. This was the impetus for creating WOOFipedia, the AKC's new site for canine enthusiasts. It includes interactive snippets of information, videos, breed profiles, photo contests, games to earn "woof points," and quizzes. All of these components come together in a youthful, fresh design that's focused on the user and dog. The AKC wanted a fun, interactive addition to the site and the WOOFipedia brand that would also allow the organization to monetize this otherwise free site and service.

Posted May 02, 2014

Zinio, a digital newsstand and magazine app for iOS, Android and web, announced that it has acquired Audience Media, a developer of mobile app solutions, to translate print publications into mobile apps optimized for the smartphone and table.

Posted May 01, 2014

You may recall that a few years back the tech industry pundits were saying that eventually our wallets would be replaced by our phones. In fact, a quick Google search reveals blog posts and articles from way back in 2010 like this Mashable article which explains, "Why Your Smartphone Will Replace Your Wallet." Now, I have always been pretty skeptical of statements like that. According to the Pew Internet Research Project, as of January 2014, only 58% of American's own a smartphone. If not everyone has a smartphone, how could they replace our wallets? From what I've learned over the past few weeks about mobile banking, it actually may not be that hard.

Posted May 01, 2014

ClearBlade Inc., a company that specializes in connecting enterprise systems to the digital world, announced the commercial launch of ClearBlade Enterprise, an integration platform designed for large enterprises building mobile, web, and data-driven apps that connect securely with existing corporate systems.

Posted Apr 22, 2014

Pulsate has launched an end-to-end marketing platform for the physical world that provides a cloud platform and its own micro-context iBeacons that allow companies to increase customer engagement. Pulsate, which can sit behind any brand's existing mobile app, will initially be targeted at large retailers, with future plans to expand the offering to venues, and transport.

Posted Apr 22, 2014

Covario, an independent search marketing firm, issued its Global Paid Search Spend Analysis for the first quarter of 2014, reporting that spending on pay-per-click advertising (PPC) by its enterprise technology, consumer electronics, and retail clients rose by 25% over the same period a year ago and by 7% from the fourth quarter of 2013.

Posted Apr 10, 2014

We've all seen them: the person walking down the street furiously typing away on their smartphone, completely unaware of where they are going, when all of a sudden . . . boom, they walk right into a parking meter, stop sign, or another pedestrian. It's a relatively common occurrence, to the point where there have even been studies done regarding the dangers of walking while texting (spoiler alert: a lot of people get hurt). In fact, the texting-while-walking fail is so pervasive these days, Apple just announced that they now have a patent to create a transparent iPhone, just so the walking-while-texting population can multitask without fear of injury.

Posted Apr 03, 2014

Accumulate AB introduced a suite of products and services for mobile payment and proximity marketing, that for the first time brings the online shopping experience to the physical store. Close Payment with Close Beacon is a BLE/iBeacon-based solution for mobile payment and proximity marketing. It works on all major smartphones running iOS and Android.

Posted Apr 01, 2014

Findaway World, a provider of technology for the delivery of digital audiobook and ebook content, announced the release of AudioEngine-a new audiobook distribution platform that enables access to Findaway's library of audiobooks through a flexible API and SDK. AudioEngine enables partners to deliver over 50,000 professionally engineered digital audiobook titles directly to their users.

Posted Apr 01, 2014

In 2013, we witnessed two important milestones: Mobile phone penetration measured in subscriptions exceeded the total world population, and Gartner, Inc. proclaimed that the number of mobile apps downloaded hit a record 70 billion. That's 10 times the number of people on the planet. The power of mobile is no longer about its reach or the way it allows us to access and enjoy content, communications, and information anywhere, anytime. The real excitement now centers on mobile's ability to orchestrate new experiences that connect people with other digital screens and the real world around them. Simply put, mobile is at the center of an omnichannel world.

Posted Apr 01, 2014

CDW, a provider of technology solutions to business, government, education and healthcare, announced the launch of its App Marketplace, a key addition to its Total Mobility Management portfolio of services. The CDW App Marketplace is a single, online destination that helps organizations cut through the challenges of today's highly fragmented mobile application market.

Posted Mar 27, 2014

Mobile marketing is tricky business. Location is important, but much of the location data available is inaccurate, making it difficult to push mobile marketing to the right person at the right time--instead of fifteen minutes too late. EContent talked to Eli Portnoy, general manager of Thinknear about the challenges of mobile marketing and the trick to getting location right.

Posted Mar 26, 2014

Adobe and SAP announced a global reseller agreement targeted at digital marketing for enterprise customers. SAP will resell Adobe Marketing Cloud with the SAP HANA Platform and the hybris Commerce Suite. Additional partnership were announced with Epsilon, Deloitte, and Wunderman. Adobe also announced enhancements to its Adobe Marketing Cloud and Adobe Experience Manager.

Posted Mar 25, 2014

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