Jeff Lucas

Jeff Lucas is Verizon Media’s head of North American sales and global client solutions.

Articles by Jeff Lucas

Across the board, advertisers are demanding greater transparency and a cleaned-up digital media supply chain. According to eMarketer's principal analyst Jillian Ryan, "transparency and control" have been "major concerns for brands" as agency and vendor relationships can often look like a "black box."
Editorial/Feature - Autumn 2019 Issue, Posted Dec 02, 2019