Martin Schwill

Martin Schwill is deliverability manager at GetResponse.

Articles by Martin Schwill

The evolution of the spam filter, with increasingly more sophisticated ways for determining which content is contextually relevant to the recipient, has all but eliminated the need to cross-check campaigns against those long lists of words to use and/or avoid. Yet more and more messages get stuck in email purgatory putting the marketer's reputation at risk. What gives? Here we take a closer look at the current state of spam filters.
Editorial/Industry Insights - Posted Dec 14, 2018