Chris Christodoulou

Chris Christodoulou is CEO of Saddington Baynes. Chris joined Saddington Baynes in 1994 as a digital retoucher. Now over 20 years later, Chris has climbed through the ranks to become CEO and the driving force behind company growth, heading up one of the first studios to harness the potential of CGI in-house.

Articles by Chris Christodoulou

Emerging audience research and entertainment technology is leading to ever more personalized advertising, and the shift was especially obvious in the midst of this year's World Cup fever. A simple television campaign is no longer enough to hook FIFA fans-the shift to digital and social platforms allows for a new wave of engagement and audience interaction.
Editorial/Industry Insights - Posted Jul 20, 2018