Michael Gerard

Michael Gerard is CMO of e-Spirit.

Articles by Michael Gerard

Large organizations are in the best and worst positions to deliver the great customer experiences which are a foundational element of business success today. These companies have access to the enormous amount of market and contact information required to create and deliver individualized experiences to customers, yet disconnected departments, processes, and technologies prevent them from tapping into this vast wealth of data.
Editorial/Industry Insights - Posted Jan 29, 2018