Phil Kemelor

Phil Kemelor is a Partner and VP, Client Services at MaassMedia, a specialty analytics consultancy that provides guidance and leadership to global brands seeking to optimize their investments in digital multi-channel content, marketing and customer experience.

Articles by Phil Kemelor

Organizations investing in digital transformation initiatives to drive more of their customers to their online channels are taking a far more deliberate and bottom-line approach to site redesign—and using customer data to inform, evaluate, and iteratively improve the website customer experience. Getting started on this path requires you to think very differently about site redesign and data collection. Instead of thinking of a site redesign as a one-and-done project, you should use a measurement and evaluation process that helps you continuously optimize the customer experience.
Editorial/Commentary - November/December 2017 Issue, Posted Dec 03, 2017