Meenakshi Krishnan

Meenakshi Krishnan is an author at Openxcell.

Articles by Meenakshi Krishnan

Much like Alexander the Great untangling the Gordian knot, setting free the bullock cart by thinking outside of the box, content marketing requires a different perspective in 21st century. All you have to do is master the essentials and express the essence of your brand through a good story. Internalize words in the form of a story that can emotionally connect your audience. Storytelling is not about selling your brand, although it is highly viewed as a strategy to achieve a sale. But it is really about building a strong relationship with your customers.
Editorial/Industry Insights - Posted Jul 28, 2017