Peggy Chen

Peggy Chen is CMO of SDL

Articles by Peggy Chen

For brands trying to reach an ever-growing multicultural audience, let alone global brands, the merging of machine learning and human optimization can help marketers tackle this huge responsibility.
Editorial/Industry Insights - Posted Jun 17, 2019
When a company is looking to expand globally, the challenges of localizing content are magnified. Many organizations underestimate the difficulty and the importance of localizing campaigns for new markets. To avoid this, marketers should ensure that each step of the localization process is picked through with a fine-tooth comb so that nothing is missed.
Editorial/Industry Insights - Posted May 10, 2017