Peggy Chen

Peggy Chen is CMO of SDL

Articles by Peggy Chen

When a company is looking to expand globally, the challenges of localizing content are magnified. Many organizations underestimate the difficulty and the importance of localizing campaigns for new markets. To avoid this, marketers should ensure that each step of the localization process is picked through with a fine-tooth comb so that nothing is missed.
Editorial/Industry Insights - Posted May 10, 2017