Peggy Chen

Peggy Chen is CMO of SDL


Articles by Peggy Chen


In Part II of this three-part series on "Artificial Intelligence and the Connected World," we examine the role of Linguistic AI in content translation and how for global marketers, this means more meaningful, timely and actionable content.
Editorial/Industry Insights - Posted Sep 11, 2019
In Part I of this three-part series on "Artificial Intelligence and the Connected World," we examine the role of Linguistic AI in content creation and how global marketers can prepare for a future where content creates itself, and prevent content "parking lots" or mountains where material may become obsolete or overlooked.
Editorial/Industry Insights - Posted Aug 07, 2019
For brands trying to reach an ever-growing multicultural audience, let alone global brands, the merging of machine learning and human optimization can help marketers tackle this huge responsibility.
Editorial/Industry Insights - Posted Jun 17, 2019
When a company is looking to expand globally, the challenges of localizing content are magnified. Many organizations underestimate the difficulty and the importance of localizing campaigns for new markets. To avoid this, marketers should ensure that each step of the localization process is picked through with a fine-tooth comb so that nothing is missed.
Editorial/Industry Insights - Posted May 10, 2017