David Skerrett

David Skerrett is a highly awarded digital & mobile strategist, speaker & thought leader based in the UK. He tweets from @skegz and is the Managing Partner of Nimbletank.

Articles by David Skerrett

The always-on mobile lives we lead have changed our business lives and our personal lives—including the way we think and dream, along with our tastes, habits, and futures.
Editorial/Mobile Moment - Autumn 2019 Issue, Posted Nov 11, 2019
2019 is the year of AI. Its rise in the last few years has been as unstoppable as the robots portrayed in sci-fi films. In 2016, AI did not feature in the top 100 search terms on Gartner. By May 2017, AI ranked seventh. Gartner predicts that by 2020, AI technologies will be present in almost all new software products and services.
Editorial/Mobile Moment - Summer 2019 Issue, Posted Sep 09, 2019
2018 marked the 10-year anniversary of both the Apple App Store and the Google Play store. During this time, both stores have been renamed and improved. More than 200 billion apps have been downloaded from each. Top apps now have billions of users and downloads. Are there any patterns and trends we can glean from the winners in the app economy so far? And what might that mean for the next 10 years?
Editorial/Mobile Moment - Spring 2019 Issue, Posted May 20, 2019
The term "artificial intelligence" (AI) was first coined in 1956, but it is only recently that the technology has become more available thanks to new hardware, datapoints, and accessible software solutions. Natural language processing (NLP) and predictive algorithms are already inside billions of devices in our pockets, homes, cars, and workplaces. Algorithms power the experiences and content we digest on a daily basis.
Editorial/Mobile Moment - Summer 2018 Issue, Posted Aug 29, 2018
If an app is free, it means the customer is paying with his or her data. But it's estimated that only 2% of the data out there is actionable and insightful. Mining and creating value from data are now paramount to business models. Everything can be measured, but what are the most important things to measure? Let's find out.
Editorial/Mobile Moment - Spring 2018 Issue, Posted May 23, 2018
A great mobile audio content opportunity for 2018, is the small yet mighty Podcast. Podcasts are one of the key of-the-moment content formats consistently rising in popularity particularly among millennials. According to Apple, there are more than 500,000 active podcasts, with content in more than 100 languages. Podcast listeners are educated, affluent, loyal, and are more likely to be active on social media with brands.
Editorial/Mobile Moment - Posted Mar 07, 2018
Once upon a time, Steve Jobs and Apple invented the iPhone, and the world was fundamentally changed. We have shorter attention spans. And we live on demand, two taps or 5 seconds at a time. Easily distracted, easily frustrated, easily disrupted. In this environment, when embracing the mobile moment with your audience—be it B2B, B2C, or to an internal stakeholder—it is imperative to help people either save time or kill time. Taking a few lessons from the storytelling masters in Hollywood can help you accomplish that goal.
Editorial/Mobile Moment - September/October 2017 Issue, Posted Oct 16, 2017
Chatbots are hot right now. They're rapidly changing from just a buzzword within the creative and marketing industries into a real emerging marketplace and new interface with the potential to radically alter the mobile landscape-—and the mobile moments that occur between brand and consumer.
Editorial/Mobile Moment - July/August 2017 Issue, Posted Aug 14, 2017
Think for a minute about the seismic shift technology has created in CX over the last few years. We are only really getting started on creating services that solve customer problems, rather than applying technology to brand opportunities.
Editorial/Mobile Moment - May/June 2017 Issue, Posted Jun 19, 2017
As Mary Meeker once predicted, money is now flowing to where consumers are spending their time. And yet, 2016 also started to spell the end of the phrase mobile-first, as Google coined a new, important phrase: AI-first. Mobile-as-a-device is becoming the connecting tissue between channels. As such, it's seen less as a device and more as a means for connecting deeply with your consumer in the moments that matter.
Editorial/Mobile Moment - March/April 2017 Issue, Posted Apr 24, 2017
At Mobile World Congress (MWC) 2016, GSMA revealed that there are now more mobile connections than people on the planet. Looking at the Goliath that is Apple, there are now 2 million apps in the Apple App Store. There have been 130 billion apps downloaded, and developers have earned $50 billion in revenues. Apple will likely sell 200 million iPhones this year--which are more powerful than the computer used to put a man on the moon. We replace our phones every 2 years for another one that is more powerful and has more sensors. Mobile now accounts for more than 50% of traffic for the majority of brands.
Editorial/Mobile Moment - September/October 2016 Issue, Posted Oct 24, 2016