TIM HAYDEN

TIM HAYDEN IS PRINCIPAL STRATEGIST AT TTH STRATEGY AND CO-AUTHOR OF THE MOBILE COMMERCE REVOLUTION.


Articles by TIM HAYDEN


Location-based marketing is nothing new, and it is not solely a digital responsibility, as mobile application developers and marketing agencies may have told you. Since lithography was invented in 1796, large and small businesses have placed posters and billboards along high-traffic roads and pathways in hopes of influencing a passerby to visit a store or buy a product. Direct mail has been proven as a superior location-based tool since the United States Postal Service (USPS) initiated the Zone Improvement Plan (ZIP codes) in 1963.
Editorial/Feature - September 2014 Issue, Posted Sep 03, 2014