Putting your budget on the line for a new platform can be nerve-wracking, but it doesn't have to be. Whether you're searching for the perfect email automation platform, social media management tool or cloud-based content calendar, the guiding principles leading up to the decision are the same. Here are seven ways to navigate the options like a pro while keeping your sanity in check:
As a senior research analyst at Penton Research Services, Michael Keating actively supports Penton's top management and editors with the latest information on markets, regulations, and competitors.
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