For marketers who place strong trust in advertising and rely heavily on high click-through rates, these findings can be downright deflating. But many believe there are smarter ways to engage mobile users, including old-school strategies that can be adapted to digital and that aim squarely at consumers' wallets-literally: the coupon and the loyalty card.
As a senior research analyst at Penton Research Services, Michael Keating actively supports Penton's top management and editors with the latest information on markets, regulations, and competitors.
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