Brad Shorr

Brad Shorr is Director of Content & Social Media for Straight North, a full-service Internet marketing agency in the Chicago area. Brad writes frequently about content marketing, and his work has appeared on leading industry sites including Smashing Magazine and the Content Marketing Institute.

Articles by Brad Shorr

Five years ago nobody talked about content marketing - today, everybody does. But lots of conversation doesn't necessarily produce understanding. When it comes to marketing content, many firms gravitate to extremes; between chasing their tails publishing over-optimized but meaningless content, and pursuing the Holy Grail of "quality content," there is a middle ground that these firms completely miss. So let's talk about how a company can go about producing content that serves a genuine business purpose.
Editorial/Commentary - Posted Oct 10, 2012