Scott Levy

Scott Levy is the CEO of the SEO & Social Media firm Fuel Internet Marketing. He has more than fifteen years of experience in online marketing, SEO, and related disciplines and is a regular speaker at industry events. His book, Tweet Naked is forthcoming. Follow him on Twitter.

Articles by Scott Levy

Let's face it, something isn't right with Klout. If you're a marketing, public relations, or social media pro, you've been conditioned to recognize influence much like Judge Potter Stuart famously recognized objectionable content: hard to define, but you know it when you see it. On the surface, Klout is ingenious; it's essentially developed a way to score influence by analyzing some of your online activity (and any related activity from your network) and assign a value from one to one hundred. If you play the Klout game correctly, you receive a high score and loads of freebies. If you choose to sit out the Klout game, your score usually sinks faster than a stone.
Editorial/Commentary - Posted Jun 20, 2012