Eileen Mullan

Eileen Mullan is a former editorial assistant for EContent. She received her M.F.A. in creative writing at Emerson College, and now works in book publishing.

Articles by Eileen Mullan

For the past few weeks, I've been super stressed out. It's not because of work or money or any of the normal reasons people lose sleep. I'm stressed because it's 2016-an election year-and it seems to me that the whole country has gone off the deep end. Given the current political climate and how messy the primaries have been so far, the 2016 general election is not shaping up to be a quiet or calm one, no matter who the candidates are. It'll be a spectacle. And, thanks to the social media generation, that's just the way we like it.
Column/Dispatches from Digital Natives - Posted May 05, 2016
This past weekend, I found myself in a Barnes and Noble in midtown Manhattan, strolling up and down the Self-Help aisle, browsing through hundreds of book titles. No, I wasn't looking for myself (although some of the books seemed really quite interesting), I was doing trend research for my day job (book publishing), trying to pinpoint which titles were attracting shoppers and which were getting overlooked. As you can imagine, the Self-Help shelf is a mix of topics ranging from relationships to mental health to inspiration. But there was one word that stuck out time and again, no matter the subject matter: mindfulness.
Column/Dispatches from Digital Natives - Posted Apr 07, 2016
The theme for this year's Digital Book World (DBW) conference, the self-described preeminent conference on digital content and digital publishing strategies, was transformation. It's a hefty word, one that conjurs thoughts of hope, opportunity, and for many of us, paralyzing fear. Don't be ashamed. Personally, I hate change. It's uncomfortable and difficult, but it's an essential component in keeping any industry--especially one that has encountered as many recent obstacles as publishing--moving forward.
Column/Dispatches from Digital Natives - Posted Mar 10, 2016
Even Millenials don't like calling themselves Millenials. Take for example this study by Pew Research that found "just 40% of adults ages 18 to 34 consider themselves part of the ‘Millennial generation,' while another 33% - mostly older Millennials - consider themselves part of the next older cohort, Generation X." Guys! You can't just opt out of your generation because you don't like the stigma attached to it. Don't get me wrong, I'm the first to admit that I've had my issues with the label and have had less than stellar opinions regarding young twenty-somethings. But the more I thought and wrote about this current generation and its impact on technology and the digital world, the more my opinion changed.
Column/Dispatches from Digital Natives - Posted Feb 04, 2016
So I came up with a new resolution for 2016: instead of deleting these accounts all together, I will take small steps to limit how much time I spend on these sites, and will therefore reduce the amount of energy I expend sifting through hundreds of tweets and statuses a day. Honestly, after about 2 weeks of curtailing my social media appetite, I'm feeling pretty good, and the time I do spend online feels less meandering and unguided.
Column/Dispatches from Digital Natives - Posted Jan 07, 2016
Many people decide to avoid social media in order to prevents the holiday blues, and that can be bad news for brands. But when it comes to millennials, the social media skepticism runs even deeper.
Column/Dispatches from Digital Natives - Posted Dec 03, 2015
In the early 2000s, many people (including Stephen King) believed self-publishing would destroy traditional publishers. Why submit and resubmit your work to an editor you've never met hoping that one day he or she would cut you a break, when all you had to do was pay a couple hundred dollars to have your novel printed they way you want? Imagine the possibilities. Anyone with a credit card could become the next John Grisham. Fortunately (or unfortunately, for some) self-publishing only gave publishers something to bite their nails over, but it didn't tip the boat the way many had anticipated.
Column/Dispatches from Digital Natives - Posted Nov 04, 2015
Many of us struggle to identify the proper time and place to use our cellphone, especially now with the ubiquity of smartphone ownership. After all, according to Pew Research, "some 92% of U.S. adults now have a cellphone of some kind, and 90% of those cell owners say that their phone is frequently with them." And this isn't just about taking a call anymore. What happens when you are at a dinner party and everyone is arguing over what year the song "Total Eclipse of the Heart" was released-do you continue arguing, or do you take out your smartphone to find the correct answer?
Column/Dispatches from Digital Natives - Posted Oct 01, 2015
The idea of using celebrities as a means to promote a product isn't anything new. Remember the Wheaties box? Thirty years ago, getting on the Wheaties box was the pinnacle of celebrity endorsements. I still remember sitting at the kitchen table when I was eight or nine years old, eating my cereal and staring at a cardboard box with Michael Jordan's picture staring back at me. Later, when I was a teenager, the celebrity "Got Milk" ads became my favorite part of flipping through any teen magazine. Do you remember the Backstreet Boys milk ad? I do, and so do thousands of other digital natives. From TV, to radio, to print, celebrities ruled the marketing world.
Column/Dispatches from Digital Natives - Posted Sep 03, 2015
I think back to when I first signed up for Facebook in 2004--how new it all was, how exciting. At that time, the social media site was trickling down through a handful of colleges and universities, starting in the ivy leagues, and slowly expanding to include my small college in southwestern Connecticut. The site was just for college kids, and people spent hours perfecting their profile pages. Now, 11 years and 1.19 billion users later, Facebook, and social media as a whole, has become so much more than just a place where college kids go to swap party stories.
Column/Dispatches from Digital Natives - Posted Aug 06, 2015
But technology has come a long way since 2008, and its progression has directly influenced the ease with which I travel, and the amount of enjoyment I get out of it. And I'm not the only one. Here are a few things I learned during my most recent trip abroad. First, Millenials love free Wi-Fi.
Column/Dispatches from Digital Natives - Posted Jul 02, 2015
At that moment I realized, the days of shaking hands and signing paperwork with a pen are over, and businesses may actually prefer it that way. It's clear that mobile devices have taken over our social lives and careers. According to Pew Research, 64% of American adults now own a smartphone of some kind, up from 35% in the spring of 2011. Our shopping habits are next to go totally mobile.
Column/Dispatches from Digital Natives - Posted Jun 04, 2015
Right now, the last thing I want to be reminded of are early twenty-somethings. I know I sound like a curmudgeon, but I'm sick of young Millenials. It's not that I have anything against them in particular; it's just that I am so tired of thinking about them, and more specifically, how to engage with them, and I can't be the only one. It seems that for years the biggest question in boardrooms, conferences, and department meetings throughout the media industry has been: how do we connect with the Millenial generation? It's exhausting.
Column/Dispatches from Digital Natives - Posted May 07, 2015
Digital Natives crave authenticity in their online interactions, and avoid advertisers like the plague. It's up to content creators and advertisers to build authentic relationships with Digital Natives now, or risk losing them in the future.
Column/Dispatches from Digital Natives - Posted Apr 02, 2015
Starting with a huge blizzard in late January, Boston has gotten a cumulative 90+ inches of snow this winter. That's about 8 feet of snow in a 5-week period. But after the last slick of ice was salted away, something emerged from the snow-covered wreckage that I never expected: an honest, constructive dialogue between city residents and city officials, not through city hall meetings or angry phone calls, but through social media.
Column/Dispatches from Digital Natives - Posted Mar 05, 2015
I conducted an experiment to help combat my stress. I would only use my smartphone to call or text, nothing else. If I wanted to check Facebook or my email, I would sit down at my laptop and check it. It took me a few days to get used to this. The end result? I spent so much less time online. And this is bad news if you are a company whose business model depends on garnering as many users, or views, as possible.
Column/Dispatches from Digital Natives - Posted Feb 05, 2015
Finally, 2014 is officially over. The ball has dropped, and it's time to turn our sights to the year ahead. If you are anything like me, you've already had your fill of "New Year, New You" mottos being blasted around social media. So in the spirit of the New Year, I've decided to reexamine 2014 and what I've learned.
Column/Dispatches from Digital Natives - Posted Jan 08, 2015
I have a new obsession. Well, not really a new obsession, as much as an old, new obsession. This Thanksgiving I found myself in an unsavory situation: I had to drive from Boston, Massachusetts all the way down to Arlington, Virginia the day before Thanksgiving. By the fourth hour on the road, when I was stuck trying to get through New York City, I had grown tired of music and was beginning to lose it a bit. I did something I haven't done in a while. I put on a podcast.
Column/Dispatches from Digital Natives - Posted Dec 18, 2014
Yesterday morning I jumped on Facebook to see what my friends had been up to over the weekend. There were a few fun posts, some pictures of autumn foliage and apple picking, a couple inspirational quotes or article links. And then, with little warning, I scrolled through at least six or seven ads in my newsfeed, one after the other. I had been shopping online the day before, and it seemed that everything I'd searched for was now showing up on my favorite social media site. A 15% off coupon for a yoga mat, a buy one get one free promotion for shoes, etc. When did Facebook turn into a giant billboard?
Column/Dispatches from Digital Natives - Posted Nov 06, 2014
The report from Pew Charitable Trust found that Gen Xers are making more money than their predecessors, but they have accumulated far less wealth: "Americans born between 1965 and 1980 ... have higher family incomes than their parents did at the same ages, but only a third have higher wealth." How could this be? Pew pointed to a few reasons, most prominently student loan debt from college degrees. It also points to factors like the Great Recession in 2008 and rising unemployment rates. All of these reasons are absolutely valid, but in my opinion, Pew might have missed one big possibility for Gen X's inability to save money: technology.
Column/Dispatches from Digital Natives - Posted Oct 02, 2014
Leave it to NPR to get me thinking. I recently heard a story that asked whether some images or videos, like that of the recent execution of journalist James Foley, should be censored by media outlets such as social media sites. The New York Post was vilified for running a picture taken of Foley just before he was murdered, while Twitter and YouTube both scrambled to remove videos of the event and suspend user accounts. Should social media sites have the right to censor content like this or any content at all?
Column/Dispatches from Digital Natives - Posted Sep 02, 2014
Twenty years ago, I bet none of us thought that we'd be able to buy basically anything we needed through our laptops, watch TV on our smartphones, or talk to someone across the globe through our computer screens. The internet has changed so much of how we live: we buy online, we converse online, and we relax online. Essentially, our culture now lives on the internet. Face-to-face communication has become less and less common, but shouldn't some interactions still only be done in person? Well, not if you ask the Digital Natives.
Column/Dispatches from Digital Natives - Posted Aug 07, 2014
Now if publishers like the New York Times can offer such a variety of digital options for consumers to choose from, why can't they give advertisers more options when placing a digital ad to reach those consumers? Giving people choices works. And if print subscriptions have decreased, wouldn't it make more sense for media companies to focus on creating more dynamic digital ad options for customers looking to advertise?
Column/Dispatches from Digital Natives - Posted Jul 03, 2014
A few years back, when the economy bottomed out and sent the publishing industry into a nosedive, a colleague of mine told me that ebooks would save publishing. At the time, I thought she was crazy. Kindles were just beginning to gain popularity, and most of us were still hanging on to the idea that print publishing could survive-maybe even thrive-in the years to come. But a recent story from NPR has me doubting the possibility that reading, even digitally, will continue to flourish in the years to come.
Column/Dispatches from Digital Natives - Posted Jun 12, 2014
You may recall that a few years back the tech industry pundits were saying that eventually our wallets would be replaced by our phones. In fact, a quick Google search reveals blog posts and articles from way back in 2010 like this Mashable article which explains, "Why Your Smartphone Will Replace Your Wallet." Now, I have always been pretty skeptical of statements like that. According to the Pew Internet Research Project, as of January 2014, only 58% of American's own a smartphone. If not everyone has a smartphone, how could they replace our wallets? From what I've learned over the past few weeks about mobile banking, it actually may not be that hard.
Column/Dispatches from Digital Natives - Posted May 01, 2014
We've all seen them: the person walking down the street furiously typing away on their smartphone, completely unaware of where they are going, when all of a sudden . . . boom, they walk right into a parking meter, stop sign, or another pedestrian. It's a relatively common occurrence, to the point where there have even been studies done regarding the dangers of walking while texting (spoiler alert: a lot of people get hurt). In fact, the texting-while-walking fail is so pervasive these days, Apple just announced that they now have a patent to create a transparent iPhone, just so the walking-while-texting population can multitask without fear of injury.
Column/Dispatches from Digital Natives - Posted Apr 03, 2014
A few weeks back, a good friend sent me an article that appeared on one of my favorite websites, ThoughtCatalog. It had me at the headline: "This Is How Social Media Is Ruining Your Life." See, last summer I wrote a column pointing out that many people use social media as nothing more than means to promote themselves, not to engage in honest communication with friends. For a while I believed that maybe I was the only one who thought this, but, thanks to ThoughtCatalog, I know now I am not alone.
Column/Dispatches from Digital Natives - Posted Mar 06, 2014
A few weeks back, I was lured into reading a nice little story on NPR about texting. When I first clicked on the headline, I thought that the article was going to chronicle the rise of the text and explain how it has changed and adapted over the past 20 years. Maybe it would even talk about how easy texting is, or how it's now the preferred form of communication when compared to email or actually calling someone. But I wasn't even close. The story was about how texting is on the decline.
Column/Dispatches from Digital Natives - Posted Feb 06, 2014
This year, I finally have a New Year's resolution I think I can keep. In 2014, I'm not using social media. or at least I won't be using the social media I'm already familiar with. Instead, I am vowing to move on to new social shores and try out new tools and networks.
Column/Dispatches from Digital Natives - Posted Jan 03, 2014
The fact that I don't read a newspaper isn't at all shocking. I read the news on websites like CNN, MSNBC, NPR, and so on, like many, many other people. Recently, though, something about the way I get my news has changed, and it's all because of Facebook.
Column/Dispatches from Digital Natives - Posted Dec 05, 2013
For the first time ever, I'm writing this column on my iPhone. In all my years as a writer, this is something I've never done, and more importantly, never wanted to do. Sure, every once in a while I'll compose a long email while I'm on the train, but once I hit about 300 words, my thumbs get tired and I find myself dreaming of a full sized keyboard. This time though, I didn't have a choice.
Column/Dispatches from Digital Natives - Posted Nov 07, 2013
According to recent studies by Pew Research, there are about 11 million people in the United States over the age of 18 that want nothing to do with the internet. And it's not just that these people aren't really aware of the power of the internet. "Fourteen percent of non-internet users used to be online. But the vast majority--92%--say they aren't interested in going online in the future." So, they've used the internet, they've seen the memes and the social media and all the small glories that I spend hours perusing through every day, and they just said, "Eh, not for me."
Column/Dispatches from Digital Natives - Posted Oct 03, 2013
I recently traveled from Boston to Baltimore for my brother's wedding. I discovered that the older I get, the less I look forward to packing a suit case, schlepping to the airport, fighting with other passengers for overhead bin space, and then watching in horror as the flight attendants detail how to survive if the plane crashes. Not my cup of tea. One thing that has always made it easier for me, though, is technology. Lately it seems that many businesses in the travel and hospitality field are all about giving their customers technology-friendly options -- from free Wi-Fi to "power up" stations -- but my recent trip made me wonder whether these "perks" are just smoke and mirrors.
Column/Dispatches from Digital Natives - Posted Sep 05, 2013
If the sweltering temperatures and massive traffic jams haven't given it away yet, it's summer, and if you're like me, that means that your Facebook newsfeed looks something like this: pictures of babies at the beach and dogs in sunglasses, panoramic views of vacation destinations, and FourSquare check-ins at the hottest rooftop bar. This annual onslaught never used to bother me before, but for some reason, this summer I find myself spending much less time purusing my Twitter, Facebook, Instagram, and Pinterest pages than I have in the past. Why? Because, whether I want to admit it or not, everyone else having fun makes me jealous, and apparently, I'm not the only one.
Column/Dispatches from Digital Natives - Posted Aug 01, 2013
In light of Edward Snowden's recent disclosure that the NSA is keeping tabs on our every electronic move, it's hard not to think about privacy (or the lack thereof). While I often try to ignore it, sometimes it feels like science fiction movies (starring Tom Cruise...of course) about the watchful eye of the government are slowly becoming reality. That's when I begin worrying about the fabric of society. Shouldn't we all be worried about our privacy (especially if Tom Cruise isn't going to fix this problem)? Not surprisingly though, some of us worry more than others.
Column/Dispatches from Digital Natives - Posted Jul 04, 2013
I hate going to the doctor. My aversion to seeing the doctor is about how much of a hassle it is. How many times have you gotten to the doctor's office 10 minutes early (as requested by the receptionist) to fill out paperwork, only to finish the paperwork in 5 minutes, then sit in the waiting room for 45 minutes, and then in the actual doctor's office for another 30? There might be change brewing, and it might come in an unexpected form: Apps.
Column/Dispatches from Digital Natives - Posted Jun 06, 2013
The marathon bombing changed a lot of things for the people who call Boston home. It certainly changed things for me. It made me love the city I live in just a little bit more. It gave me a new respect for the law enforcement officials who protect the place I call home. It changed how I feel when I walk down Boylston Street toward the Boston Public Library and Copley Square. And it gave me a heightened appreciation for technology, specifically social media.
Column/Dispatches from Digital Natives - Posted May 02, 2013
The idea for this column started a few weeks ago when I read an article about self-described "tech evangelist," Adria Richards. Richards had been on the road for a few weeks, checking out tech conferences all over the country. At PyCon, a developer's conference in California, Richards heard the two men using sexually suggestive language such as "dongles" and "forking" in relation to some of the topics being discussed. From what I've read, it didn't seem like these men were making these comments in reference to Richards, but in the long run, that's neither here nor there. In a professional setting, their words were inappropriate, period. To make a long story even longer, Richards took a picture of the men, tweeted her frustrations, and watched as the two were removed from the room by PyCon staffers.
Column/Dispatches from Digital Natives - Posted Apr 04, 2013
Last week, the new CEO of Yahoo, Marissa Mayer, gave her employees an ultimatum: come to the office or quit. The statement sent shockwaves through the business world, inciting visceral reactions from media outlets and workers alike, and perhaps rightfully so. It seemed many companies were just beginning to get used to their employees working from home, and now, one of the most powerful figures at one of the most powerful companies was denouncing the idea.
Column/Dispatches from Digital Natives - Posted Mar 07, 2013
Early adopters. We all like to pretend we're one of them. People love to be the first to discover something new: a new band, the latest cool app, the hottest social networking site. In the end though, not everyone can be on the edge of innovation.I always considered myself part of the early adopters group. I'm a "Digital Native" after all, shouldn't I, and my peers, be spearheading the search for the next big thing? I'm not so sure anymore...
Column/Dispatches from Digital Natives - Posted Feb 07, 2013
Before I begin this column, you should know that I never play the lottery. In late November 2012, though, I found myself in line with a dozen other people getting ready to purchase a ticket for the Powerball drawing. After all, the jackpot was over $500 million at that point. Forking over a few dollars for the possibility of winning a few hundred million was just too tempting.
Column/Dispatches from Digital Natives - Posted Jan 01, 2013
These days, having a good digital strategy has become a business staple for successful publishers. Hearst Magazines has not shied away from this challenge, making it a priority to keep up with its technology-driven readership by creating both websites and mobile sites for its brands and their content. But even with all of its efforts, Hearst realized it needed to find a publishing solution that would not only provide a more efficient way to publish content to multiple venues, but would also streamline its workflow process.
Editorial/Case Studies - October 2012 Issue, Posted Oct 03, 2012
In a world of constantly shifting consumer demand and increased market competition, publishers of all kinds, no matter their field of expertise, need a little help in understanding how they can stay ahead of their competitors and increase their revenue, and perhaps most importantly, what their customers are looking to get from their brand. Academic publisher, SAGE, recognized this need. That's why in 2011, it decided to cut out the guesswork of consumer targeting and, instead, get a handle on its customer data by implementing a customer insights program.
Editorial/Case Studies - July/August 2012 Issue, Posted Jul 16, 2012
For some, it might be hard to remember what life was like before smartphones, tablets, and e-readers. How did we ever survive? We had to wait until we were settled in front of our PCs to check our email and watch the latest episodes of our favorite TV shows on our TVs (gasp!). We even had to buy GPS navigators for our cars to find our way to new destinations. Mobile devices and the apps that live on them have certainly made our lives easier-and maybe even more exciting-but they have also had a significant impact on the publishing industry.
Editorial/Feature - June 2012 Issue, Posted Jun 18, 2012
With student loan debt recently topping out at $1 trillion, and the next wave of fresh-faced college graduates taking their newly-inked diplomas straight to the unemployment line, the question of whether higher education is worth the effort, time, and money is on many people's minds. The equation used to be so simple: go to college, complete a degree, and get a job. Not anymore. Luckily, for students with dreams of finding careers in the competitive world of publishing, all hope isn't lost. The Champlain College Publishing Initiative, a student-centric publishing company based at Champlain College, not only teaches students about the publishing industry, it turns them into editors, designers, and publishers, all before they even step foot off campus.
News/News Feature - Posted May 25, 2012
In an ideal world, all a publisher or media company would have to do to be successful is produce engaging content, and do it consistently. In reality, creating good content isn't enough anymore. As our lives become increasingly reliant on mobile technology, people expect fresh, compelling content, and they want to be able to access that content, anywhere, anytime, and on any device.The good news is that companies no longer need to be convinced about the importance of integrating mobile technologies, such as apps, into content delivery plans. "We're thankfully at a stage where we are no longer talking so much about experimentation," says Peggy Anne Salz, founder and chief analyst at MobileGroove. "We do not have the discussion point any longer of ‘Do I need to be mobile.' That discussion is gone. We are in a phase of execution."
Editorial/Feature - April 2012 Issue, Posted Apr 16, 2012
Apple ads once told us that "There's an app for just about anything." It turns out this wasn't just another catchy marketing slogan. There really is an app for just about anything these days. Just pop open Apple's App Store or Android's Market, and you'll find a buffet of apps waiting to be downloaded, from apps that let you read books and magazines to time killers such as Angry Birds and Words With Friends and constantly updating news applications from CNN and NPR. Whatever you are looking to do with your mobile device, most likely, there's an app to do it. So which publishing and media apps are living up to, and sometimes surpassing, expectations? EContent asked a variety of digital content and mobile application experts, including consultants, bloggers, and publishers, to weed through the competition and pick the apps that have impressed them most.
Editorial/Feature - April 2012 Issue, Posted Apr 02, 2012
At a state level, new bills and amendments are introduced every day. LegiNation founder and president, Karen Suhaka, knew that gathering these files (there were 140,000 in 2011 alone) from all 50 states into one database would take a lot of work, and that was only half the battle. Once the bills were collected, she then needed to summarize, classify, and create keywords for each document, and began looking for an outside vendor to help her complete the process.
Editorial/Case Studies - Posted Feb 29, 2012
When it comes to the digital landscape, producing fresh content is great, but getting monetary compensation for that content is even better. At the most basic level, content commerce is the process of obtaining revenue from your digital content, whatever form that content comes in (book, music, video, newsletter, picture, etc.).
Resources/Defining EContent - Posted Feb 27, 2012
Though best known for its rigorous educational material intended for college bound kids, William H. Sadlier decided that in early 2011, it wanted to expand its repertoire, and target struggling middle school students and English language learners as well. Working with educational experts, Sadlier settled on creating a vocabulary program that used audio and video to not only engage students, but provide an alternative teaching strategy for educators.
Editorial/Case Studies - Posted Jan 20, 2012
Managing a website is a 24-7 job. While most internet users are only concerned with the end result--having instant access to their favorite blog site or social network--they forget that these websites don't just appear out of thin air. Someone created their favorite website, and they did it using Web Content Management (WCM).
Resources/Defining EContent - Posted Jan 06, 2012
For MLBAM, being in charge of MLB.com and the league's 30 team sites means managing a lot of digital content. Whether it is baseball season or the off season, MLB fans are always hungry for everything from statistics to video highlights, and it is MLBAM's job to keep them satiated with fresh content. When MLBAM realized that it was wasting too much time with traditional methods of logging and publishing all the different kinds of baseball related information, Rob Boysko, manager of multimedia publishing at MLB, started looking for a solution to simplify the process and cut down on content headaches.
Editorial/Case Studies - Posted Dec 28, 2011
From an outsider's perspective, being a professional freelance writer may seem like the dream job. After all, you can make your own hours, work from the comfort of home (or from your local Starbucks), and handpick which projects you want to pursue based on your level of expertise or interest. Those who are active in the field know this is far from true. For many freelancers, finding a job that appropriately compensates their level of skill, and relaying that job into a steady gig takes patience, perseverance, and a whole lot of practice writing query letters. But there's good news for freelancers. The market is changing.
Editorial/Feature - Posted Dec 26, 2011
When you're on the internet watching videos, perusing pictures, listening to music, or reading blogs, do you ever stop to wonder exactly how that content made it from the original creator to your computer screen? After all, content doesn't just magically appear, right?Content delivery describes the process of delivering media over a medium such as the internet or broadcast channels. Content delivery also consists what form the content takes. Today, the best mode of delivery often depends on what kind of audience will be consuming the content.
Resources/Defining EContent - Posted Dec 21, 2011
These days, you can't go one mouse click without stumbling on digital content. Also known as digital media, digital content comes in many forms, from text and audio and videos files, to graphics, animations, and images. Typically, digital content refers to information available for download or distribution on electronic media such as an ebook or iTunes song, but many in the content industry argue that digital content is anything that can be published. Following this line of thinking, it is safe to say that if you are on the internet, most likely you are looking at, watching, or listening to a piece of digital content.
Resources/Defining EContent - Posted Dec 19, 2011
The EContent team suggests some sites, projects, and resources that, while outside the scope of the EContent 100 list, are well-worth a closer look.
Editorial/Feature - December 2011 Issue, Posted Dec 09, 2011
Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Though it is still considered a "buzz word" by many in the content world, content curation is now becoming a marketing staple for many companies with a successful online presence.Unlike content marketing, content curation does include generating content, but instead, amassing content from a variety of sources, and delivering it in an organized fashion. For instance, a content curator is not necessarily responsible for creating new content, but instead, for finding relevant content pertaining to a specific category and funneling this information to readers in a mash-up style.
Resources/Defining EContent - Posted Nov 30, 2011
Despite always having a strong consumer following, in 2009, Kirkland's found that the traditional marketing techniques it had always relied on to engage customers were no longer producing the same positive results they once were. Instead of sinking more money into mail flyers and promotional postcards, Kirkland's decided on a new approach, jumping into the social media and e-marketing sphere with hopes of attracting new shoppers, boosting sales, and further strengthening their relationship with their existing customer base.
Editorial/Case Studies - Posted Nov 18, 2011
What is Content Marketing?"Content marketing" is a blanket terms that describes the process of creating and sharing relevant brand information in hopes of engaging current consumers and attracting new ones. Also referred to as branded content and custom publishing, in the internet age, content marketing is the act of relaying this valuable information, such as the launch of a new product or service, via the web to favorably influence consumer behavior. Content marketers believe that sharing specialized content leads to a better informed consumer, and a better informed consumer yields more profitable results.
Resources/Defining EContent - Posted Nov 07, 2011
Social media, tablets, and eReaders have not only changed the publishing model, they have given authors and publishers a whole new avenue to engage readers beyond books. Now, with the launch of interactive websites that accompany these books, such as J.K. Rowling's Harry Potter experience, Pottermore, and the continued growth and acceptance of mobile apps, the list of digital possibilities is getting longer.
Editorial/Feature - Posted Oct 31, 2011
As the journalism industry continues to face declining readership, newspapers such as the St. Petersburg Times are relying on websites to engage readers. While Tampabay.com has been up and running for years, it had never really taken advantage of Search Engine Optimization (SEO) to grow its traffic. When it decided to start taking baby steps with SEO, link building, and social networking, Tampabay.com had some early successes, but it quickly realized that in order to reach its full potential, it would have to develop a much more organized and holistic SEO approach.
Editorial/Case Studies - Posted Oct 21, 2011
This past April, 1 month after her highly publicized resignation as CEO of NPR (National Public Radio), Vivian Schiller delivered a warning to her former public radio colleagues, saying, "There is massive change on the horizon." She cautioned that "if you don't aggressively reach out to new audiences on new platforms, someone else will," and she urged public radio to embrace technology by letting go "of the nostalgia for how that content is delivered and how that community is forged. Give the audience what they need and how they need it, and you will be fine." Whether there's any truth behind Schiller's prediction that "new digital-only startups will enter the marketplace in audio" and public radio will find itself "longing for the days when the competition was the radio station that overlapped on your broadcast signal" remains to be seen, but as audiences find new digitally friendly ways to consume content across all public media sectors, her prophecy may soon become reality.
Editorial/Feature - Posted Sep 07, 2011
The Digital Innovation Playbook Creating a Transformative Customer ExperienceNicholas J. WebbJohn Wiley & Sons, Inc.Hardcover$32.97
Editorial/eReader - Posted Aug 30, 2011
With more than 750 million accounts, Facebook accounts for 90% of all time spent on social networking sites in the U.S. according to comScore, Inc. Add 700 billion minutes per month people spend on Facebook updating statuses, perusing newsfeeds, and commenting on posts, we are talking big numbers. With statistics like these, it is only natural that companies are scrambling to crack the social media code, promote brands, and engage fans with captivating Facebook posts. How to best accomplish this feat is an ongoing question, but Vitrue, a social media publishing software provider, has determined that with the right tools and techniques, the answer may not be as complex as one would think.
News/News Feature - Posted Aug 02, 2011
Do you love multitasking on your tablet, jumping from Twitter to email to the latest version of Angry Birds with just a few quick finger taps? Or maybe you find yourself in the e-reader camp, opting to leisurely click through the summer's best-seller on a single-purpose device. According to new studies, those of you on team e-reader are far from alone. Recently, a report produced by Pew Research Center's Internet and American Life Project showed e-reader ownership has doubled over the past six months, while tablet ownership has barely inched forward.
News/News Feature - Posted Jul 07, 2011
On May 17, in Boston, Mass.-the same city that gave us the first telephone call and first email-information professionals gathered at SIIA NetGain 2011, to discuss how organizations can integrate major information trends into business models to promote growth and expand customer reach. With "road trip to innovation" as its catchphrase, and with sessions that tackled topics such as the use of social media in marketing, SIIA NetGain presented attendees with a variety of strategies to help them not only survive in today's competitive market, but to succeed in the future.
News/News Feature - Posted May 19, 2011
If a picture is worth a thousand words, then that picture must also be worth some serious bucks, right? As the print media industry continues to face financial struggle, some publishers are turning to those valuable photo collections to support the news business. In an effort to produce an alternate stream of revenue, The Baltimore Sun and Chicago Tribune have already begun digitally archiving and selling photo collections online. More recently, The Philadelphia Tribune announced that it too is hoping to start converting pictures into profit.
News/News Feature - Posted May 17, 2011
In a culture filled with tweets, apps, and high-resolution video, when users need technical information and online help, they no longer just want it delivered fast; they want it delivered in the most engaging and exciting way possible. Bullet-point lists and 2D slides do not cut it anymore. The way we consume content is shifting, and at Adobe, those working with technical communication services are ready for the change. Targeting technical communicators, Adobe released version three of its Technical Communication Suite, on Jan. 11, an authoring and publishing toolkit for technical information and training material.
News/News Feature - Posted Jan 11, 2011
From encrypted passwords to firewalls, a company will expend immeasurable amounts of energy and money to protect its information. Just keeping data safe from outside assaults is an on going task, but company outsiders are no longer the only ones who pose a threat. Insiders with unlimited access to sensitive data can cause just as much damage to an organization as the average hacker. On July 13, 2010, Imperva, a data security company, aims to mitigate the problems that accompany securing sensitive information with the release of SecureSphere File Security.
News/News Feature - Posted Jul 13, 2010
While it may be assumed that most professionals in the business technology industry have a general concept of cloud computing, an August 2009 survey by Proofpoint, a provider of SaaS email security, email archiving, and data loss-prevention solutions, found that may not be the case. Many IT professionals are still confused about the term's actual meaning.
News/News Feature - Posted Jan 22, 2010
With a confusing content publishing process, CareerOneStop started running into problems keeping multiple webpages up-to-date. In mid-2007, it decided it was time to find a web content management provider that would simplify its content publishing experience and enlisted SDL Tridion to help.
Editorial/Case Studies - September 2009 Issue, Posted Sep 14, 2009
It may have been a long time since anyone reminded you to play nice with others, but come this fall, Adobe may be reminding you of the virtues of sharing. Whether you are coordinating on a project with colleagues down the hall or across the world, Adobe is trying to streamline the collaboration process for you.
News/News Feature - September 2009 Issue, Posted Sep 09, 2009
How many emails does it take to crash a server? Unfortunately, this isn't the beginning of an IT joke; in fact, this is a serious question companies both big and small must ask when considering email management needs. Without a reliable system emails build up, servers crash, and important files are lost. With the addition of compliance requirements and disaster recovery, properly managing email components is no longer reserved for high-powered businesses. On July 27, C2C Systems, a provider of email archiving and data management solutions, released a suite of archiving tools designed to give companies, regardless of size, email peace of mind.
News/News Feature - Posted Jul 28, 2009
The National Aeronautics and Space Administration (NASA) was established by President Dwight D. Eisenhower as a partial response to the first artificial satellite launched by the Soviet Union. Headquartered in Washington, D.C., NASA currently focuses on four research categories: aeronautics, exploration systems, science, and space operations. Recently celebrating its 50th anniversary in 2008, NASA continues to be a leader in scientific research, declaring its mission "to pioneer the future in space exploration, scientific discovery, and aeronautics research."
Editorial/Case Studies - July/August 2009 Issue, Posted Jul 17, 2009
If you use email, you've probably managed to embarrass yourself by hitting "reply all" and broadcasting what was supposed to be a private email to the masses. You are not alone; email blunders have become almost as ubiquitous as the use of email itself. With this in mind, Proofpoint, Inc., a provider of unified email security, archiving, and data loss prevention solutions, says it's time to take email security seriously, as mishaps are not just embarrassing—they are potentially damaging.
News/News Feature - July/August 2009 Issue, Posted Jul 13, 2009
In May, people from across the globe gathered in New York City at Enterprise Search Summit East, for two days of intensive, in-depth discussions about the world of search. With a host of new problems to conquer, and a handful of older issues yet to be solved, attendees and speakers alike arrived prepared to hammer out fresh solutions and new answers. Popular key note sessions like "Search, Scent, and the Happiness of Pursuit," lead by Jared Spool, founder of User Interface Engineering, and "Improving Security Through Information Awareness," with Win van Geloven, VP information technology, National Coordinator for counterterrorism, the Netherlands, armed attendees with the breadth of knowledge today's professionals need to make decisions.
News/News Feature - Posted May 19, 2009
Basic Content Management Systems (CMS) provide users with the ability to organize content, and find what they need when they need it. A standard social networking tool allows people to connect and share vital information. Put these two things together and you get Cartella, a social content management platform launched by Ingeniux on May 4, 2009. Cartella combines social networking tools, web analytics, and content management into one solution, providing users with a one-stop shop for their social content needs.
News/News Feature - Posted May 05, 2009
Between spending huge amounts of money on books—only to have them bought back for a fraction of the price—and lugging behemoth texts all over campus, the relationship between coeds and their textbooks is strained at best. So it makes sense that with another school year coming to a close, professors and students alike are looking for alternatives and opting to download etextbooks rather than cracking a printed one. With new social networking features designed specifically for the classroom, companies such as VitalSource are taking things one step further and are combining the interactivity of Web 2.0 with text. In the process of doing so, VitalSource managed to triple user numbers since June 2008, suggesting that etextbooks are becoming the latest learning tool in an academic's arsenal.
News/News Feature - May 2009 Issue, Posted May 04, 2009
In 1885, when The Dallas Morning News first started covering the area in and around Dallas, it had a circulation of 5,000. Published by A.H. Belo, a Texas-based publisher, The Dallas Morning News now covers 65 communities in the Dallas area and has a circulation of more than half a million. Not to be left out of the internet loop, it created its web counterpart, www.dallasnews.com, which now logs more than a million views a day, and neighborsgo.com, a social networking site that focuses on community-generated news.
Editorial/Case Studies - May 2009 Issue, Posted Apr 30, 2009
Some internet scams are easy to spot—pop-ups boasting miracle weight loss or emails claiming you've won the lottery—but other, more subtle scams aren't as easy to identify. With the rise of Web 2.0 tools, advertisers have a plethora of new opportunities to promote products and, unfortunately, dupe online users. For this reason, the Federal Trade Commission (FTC) has proposed new regulations regarding misleading online endorsements, which could hinder online advertisers' ability to use social networking sites and blogs to promote products.
News/News Feature - June 2009 Issue, Posted Apr 28, 2009
During the inauguration of President Barack Obama, people across the country put down their political boxing gloves long enough to celebrate the historic event, but behind the scenes a debate was brewing. It started when it was reported on Wikipedia, a web-based, free-content encyclopedia project, that Sens. Ted Kennedy and Robert Byrd had died during the inauguration luncheon. Both men were still alive, and within a few moments Wikipedia editors had erased the inaccurate post, but the damage was done. This latest snafu ignited talk of Wikipedia possibly changing its information verification process, angering Wikipedia users and adding more fuel to the information accuracy fire.
News/News Feature - April 2009 Issue, Posted Mar 30, 2009
Nestled firmly between St. Patrick's Day and the spring equinox, another celebration is quietly gaining recognition. March 15-21 is Sunshine Week, a national initiative to open a dialogue about the importance of open government and freedom of information. According to the website, Sunshine Week "is about the public's right to know what its government is doing, and why." Many government agencies, large and small, are jumping on the transparency bandwagon by setting up digitized databases of government files for public viewing.
News/News Feature - Posted Mar 17, 2009
Gone are the days of handwritten grocery lists and family calendars hanging on the fridge. Moms today have gone high-tech. From cell phones to blogs, more and more mothers are using technology to organize their busy lives. According to Maria T. Bailey, author of Mom 3.0: Marketing with Today's Mothers by Leveraging New Media & Technology and CEO of BSM Media, in 2009, moms will continue to leverage growing technologies and combine multiple high-tech devices to simplify their daily schedules.
News/News Feature - March 2009 Issue, Posted Feb 27, 2009
The field of life science is always in flux. New ideas and theories are popping up by the minute, making it difficult for experts to stay on top of the newest, most timely information. Bioalma, an IT company based in Madrid, Spain specializing in the research and development of biomedical software, aims to simplify information discovery in the life science field with a new search engine, novo|seek.
News/News Feature - Posted Feb 03, 2009
Like everyone else, website authors are always on the lookout for tools to make the way they do their jobs simpler and more efficient. With an abundance of products flooding the market claiming to make web-authoring easier, it becomes increasingly difficult to choose the right program to fit a company's needs. One approach is to build on an already familiar web-authoring program instead of requiring users to adapt to an entirely different tool. One company taking this approach is Ephox, a provider of solutions for web content authoring. On Jan. 18, at the IBM Lotusphere conference, Ephox announced a new integration of its EditLive! solution for IBM Quickr for J2EE and Domino users.
News/News Feature - January/February 2009 Issue, Posted Jan 28, 2009
The rise of TiVo and DVR has permanently changed the way many of us watch television. Now, audiences can speed through five minutes of commercials, skipping those carefully placed product advertisements, all with the touch of a remote. While that may be great for viewers, it poses a dilemma for advertisers as more viewers are skipping their commercials, and maybe even passing up tuning in to their favorite show on TV for logging on to their favorite site. Even as advertisers turn to the internet to reach customers, they wonder what the best way to reach those people is. Some say widgets and social networking are the wave of the future when it comes to getting your message across, but others say there's just no way to know which avenues will turn out to be the best paths to reach audiences.
News/News Feature - Posted Jan 20, 2009
The internet has forever changed how media is consumed--with one click of a mouse we can get breaking news and up-to-the-minute updates, making sitting down to watch the nightly news feel like old news. To help radio and TV broadcasters face increasing pressure to produce timely content as quickly as possible, Magnolia recently released Magnolia-on-Air--a content management system designed specifically for broadcasters and large organizations to manage their own broadcast content.
News/News Feature - Posted Dec 09, 2008
The EContent team suggests some sites, projects, and resources that—while outside the scope of the EContent 100 list—are well-worth a closer look.
Editorial/Feature - December 2008 Issue, Posted Dec 01, 2008
In German, the word "entdecken" means "to discover." In Cambridge, MA, a company whose focus is on enterprise information access software is known as Endeca, a fitting ode to this German term. Founded in 1999, Endeca has relied on its core values ever since: to aid information-based problem solving across a variety of business processes. On November 10, Endeca extended this ideal to embrace more types of content, with the release of its Digital Asset Navigator (DAN) solution, a search and information access solution designed for media companies, content publishers, advertising agencies, and marketing departments.
News/News Feature - Posted Nov 11, 2008
Publishing is a highly competitive industry. The software industry is no less so, and a few names dominate the publishing software industry. One of these—Quark—has made a move that enables more flexibility for publishers today. Quark, a provider of desktop publishing and publishing software, has extended the capabilities of Quark Publishing System 8 (QPS 8) to include support for both QuarkXPress and Adobe InDesign.
News/News Feature - Posted Oct 28, 2008
From recent college graduates to veteran employees, there are four generations in the work force today: Traditionalists, Baby Boomers, Gen X-ers, and Millenials. With each of these groups comes a different opinion on how to best get the job done. More often than not, these different views on productivity collide and affect more than just the process—they affect the results. As technology advances, it is difficult to reach all four groups effectively, but it is essential for productivity to reconcile generational differences and get every employee, regardless of his or her generation, on the same page.
News/News Feature - November 2008 Issue, Posted Oct 20, 2008
From September 16th-19th, the Web 2.0 Expo took to the floors of the Javits Convention Center in New York City. With over 100 exhibitor booths and sessions ranging in topic from media and marketing to a multitude of workplace applications, the opportunities attendees had to learn and socialize were abundant. Still, with the amount of diversity the Web 2.0 Expo offered, there was one theme that dominated the others: People come first in Web 2.0.
News/News Feature - Posted Sep 23, 2008
Effectively targeting specific audiences is one of the leading objectives of online advertisers. Websites have long used demographic information to help advertisers, but the Sept. 15 premier of Bizo aims to make it easier for business-to-business marketers to reach their desired online audience.
News/News Feature - October 2008 Issue, Posted Sep 15, 2008
For more than 70 years, Disney has been engaging children and adults alike with clean, wholesome entertainment. Now, as the world of online content and media expands, Disney.com is following suit, implementing new features to bring the familiar aspects of the Disney brand to web users. To further achieve this goal, in late August, Disney Family.com will launch a free social network designed particularly for parents and family called Disney Family.com Community.
News/News Feature - Sept 2008 Issue, Posted Aug 22, 2008
Many factors go in to running a successful business: great ideas and great workers are essential. In an age when technology and business go hand in hand, it is important to provide a place for the two to come together to maximize their effectiveness. Central Desktop, a web-based, wiki-enabled collaboration tool was designed to do just that. It allows small and medium businesses to provide a workspace that is accessible to anyone in their company, anywhere, at anytime.
News/News Feature - Posted Aug 05, 2008
Released on June 30th, Filtrbox addresses the complex issue of knowledge overload by making it easier to track online content for mentions of companies, competitors, or industry. Filtrbox persistently searches mainstream media outlets such as blogs and twitters to find the most relevant information for a business, providing noise control, and helping business owners tune their focus to something that matters to them.
News/News Feature - Posted Jul 01, 2008
Businesses are seeing the full benefit of keeping their employees connected by turning their intranet sites into social networks. Enter NewsGator technologies, which on June 9th released Social Sites 2.0, an upgraded version of its social computing solution for Microsoft Office SharePoint Server 2007.
News/News Feature - Posted Jun 13, 2008