At first glance, content globalization may be seen as a cost rather than in investment. This short-term and misleading view should be challenged and used as inspiration to execute goals on time and on budget. One way to turn digital globalization from a cost center into a profit driver in the mind of stakeholders—and in everyday content operations—is to deliver highly engaging and demand generating content.
Aug 24, 2012
More rumblings are coming out of News Corp. regarding the split of its media and entertainment businesses. Chief digital officer Jon Miller is stepping down from his position.