By doing some quick math, it becomes clear that by speaking just one language, organizations are only reaching about a quarter of online users. To expand reach and engage with a wider audience, global businesses must adopt multilingual communications. Otherwise, they risk abandoning potential customers who will instead turn to competitors who communicate with them on a local level.
Aug 24, 2012
More rumblings are coming out of News Corp. regarding the split of its media and entertainment businesses. Chief digital officer Jon Miller is stepping down from his position.