The programmatic ecosystem has evolved significantly over the past several years, and personalized retargeting as one of many programmatic solutions has become more and more prevalent. Today, it is obvious that using a single retargeter is not always optimal. In fact, running two to three retargeting campaigns with different providers can bring much better results without any additional cost. Here's why it works.
Aug 24, 2012
More rumblings are coming out of News Corp. regarding the split of its media and entertainment businesses. Chief digital officer Jon Miller is stepping down from his position.