Native advertising is having its big moment. When done right, it has tremendous pull with consumers. According to Nielsen, native ads produce as much as an 82% in brand lift. An infographic from MDG Advertising says 70% of individuals reported that they would prefer "to learn about products through content rather than through traditional advertising."
Aug 24, 2012
More rumblings are coming out of News Corp. regarding the split of its media and entertainment businesses. Chief digital officer Jon Miller is stepping down from his position.