thePlatform, a provider of digital audio and video publishing solutions, today announced the immediate availability of Connectors by thePlatform. Built on thePlatform's Media Publishing System, this scalable Web-based service accelerates the technical execution of digital media licensing agreements, letting content providers reliably publish digital audio and video to broadband media sites and mobile carriers.
The new service enables content providers to: upload media, the web-based Ingest Wizard uploads content and meta-data through an interface. Content providers can dynamically select multiple distribution outlets, share common metadata information between distributors, and validate information for required fields and formatting; correctly format files for every distributor. Built-in transcoding is designed to ensure that media files are in the correct bitrate, format, and size for each targeted distributor; and secure files per customized business rules. Connectors also have the ability to incorporate feature enhancements and changes to publishing standards.