mgMEDIA and Jinni's Launch Partnership

Jun 16, 2011


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mgMEDIA, developers of multi-device digital content distribution platform Open4Content, and Jinni, creators of a taste-and-mood based discovery engine for movies and TV shows, announced a new strategic partnership to deliver Jinni's semantic discovery experience to Open4Content customers. The Jinni discovery engine will be built into the core of mgMEDIA's Over-the-top delivery platform and will be available to all their customers. Online entertainment users will be able to find and view high-quality entertainment that suits their personal tastes and moods on connected devices at any time and in any location.

Jinni's holistic approach to entertainment discovery integrates semantic search, personalized recommendations, and mood-based discovery features for a fun, intuitive way to find movies and TV shows over premium content catalogs available through mgMEDIA´s content partnerships. mgMEDIA's Open4Content four screen platform is offered in a SaaS (Software as a Service) model as house brand, customizable for the digital distribution of premium content.

(www.microgenesismedia.com, www.jinni.com)