infoPLANT Releases Survey on Mobile Phone Use

Oct 11, 2005


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BEST PRACTICES SERIES

Online market researcher infoPLANT conducted research regarding mobile phone use among 16,833 phone users (operators limited to NTT DoCoMo, au, vodafone) from September 6 to 13, 2005.

When asked how often they access Web sites via mobile phones, 73.8% of the respondents answered "almost everyday", followed by "a few days a week (10.9%)", "four to five days a week (10.4%)", and "about one day a week (3.1%)". More than 70% men and women of every age group except men aged 50 or older and women aged 40 or older replied "almost everyday." When asked about if they use flat-rate packet service, 58.0% said they use service on the service-compatible handsets, while 12.3% answered they want to use the service although not using now the service on their service compatible phones, and 20.8% replied they want to use the service although their phones do not support it, making the group that shows intention to use the service comprise 30% of the total. On the other hand, the group suggesting they would not use the service occupies less than 10%. Furthermore, 81.5% of the service users replied they access the Web over their phones almost everyday, compared to 57.5% among non-service users.

When asked about how they use online applications on their phone after subscribing to the flat-rate packet service, 87.4% of the users replied they access the Web sites more frequently, followed by 60.0% saying that they visit the sites longer, 45.6% that they download more applications, and 36.9% that they emails more often.

(www.japancorp.net)