iSocket Launches iSocket For Advertisers

Mar 04, 2014

iSocket, a provider of programmatic direct and sales automation, announced that it has launched  iSocket for Advertisers (iFA), an automated way to buy premium, guaranteed inventory that saves both buyers and sellers time and expense while reducing the chance of errors. In 2013, $14 billion was spent on directly sold digital media, and almost all of it was executed manually through spreadsheet proposals, paper contracts, IOs, emails, and faxes.

Now, buyers such as agencies, media planning platforms, and direct advertisers can browse iFA's publisher catalog and buy well-defined, reserved inventory directly from any of iSocket's publishers -- which include Microsoft, Condé Nast, Reuters, and Forbes -- all in a simple interface that can be integrated with other enterprise systems.

iSocket also recently announced $5 million in new funding led by Time Warner Investments, with participation by Condé Nast.