Zumobi Engages Mobile Consumers During CES

Jan 11, 2012


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Zumobi, Inc. announced a new solution for premium brands to engage mobile smartphone users following the Consumer Electronics Show (CES). Through a partnership with Popular Science magazine, Zumobi launched the first ever in-app CES news tracker. The rich media experience offers brands a revolutionary way to authentically connect with consumers and tech enthusiasts during CES. This special content is served dynamically through Zumobi's ad platform and is highly scalable across apps. With just a few swipes of a finger, PopSci app users can read real-time CES news coverage, ensuring that they are up to date regardless of whether they are on the show floor in Vegas or reading from their couch in Vermont.

(www.zumobi.com)