Zite introduced a new feature to its iPad application to allow users to have multiple profiles. Zite conducted an internal study that found that one-third of those surveyed share their iPad with other members of their household, in some cases between three or more people.
As reported on paidContent, Multiple users can set up a custom profile in Zite and other newsreaders such as Flipboard and Pulse. The iPad itself currently does not support multiple profiles.
(www.zite.com)