Zillow Launches A Home Improvement Marketplace

Feb 06, 2013


      Bookmark and Share

BEST PRACTICES SERIES

Zillow, Inc. is tackling home improvement with the launch of Zillow Digs, a free app available exclusively for iPad and as a web service.With Zillow Digs, home shoppers and homeowners can find visual inspiration and understand the potential cost of remodeling projects. Users can browse tens of thousands of photos and see Zillow's proprietary Digs Estimates for the estimated cost, based on where they live, of the actual bathrooms and kitchens they are viewing. They can create, save, and share Boards of ideas and décor, browse boards created by others, comment on photos, and follow people with similar interests.

Digs Estimates give consumers the estimated cost of thousands of real bathrooms and kitchens in Zillow Digs' portfolio of photos and are computed using Zillow's proprietary algorithm, which includes real-world data from local contractors such as size, materials, finish level, and regional labor and material rates. The Digs Estimates' patent-pending technology helps home shoppers and homeowners create more realistic budgets appropriate for their specific market.

Additionally, homeowners can find and connect with local professionals such as architects, contractors and designers. Professionals can create a free Zillow Digs profile with contact information, photos of past work and a link to their website. Professionals also can market their expertise and their business by creating Boards, commenting on others' photos and answering questions. And, just as in other Zillow marketplaces, local professionals can build valuable reputations through customer ratings and reviews.

(www.zillow.com/digs)