Zesty.io Raises $2.8 Million

Dec 19, 2017

Zesty.io announced the startup has topped off $2.8 million in funding with the addition of $1.5 million in fresh equity raised to capitalize on a multi-billion dollar market opportunity. The new round was led by ClearVision Equity Partners, a micro-cap equity firm that provides strategic capital and sophisticated resources to emerging and growth-oriented companies.

Zesty.io says it is already accelerating the creation, distribution, and management of content for marketers at leading consumer brands, including Sony Electronics, Acorns.com, Rocket League, Astroglide, and Hofbräuhaus. The Zesty.io SaaS WCMS serves millions of requests per day globally. 

Chief marketing officers (CMOs) and their marketing departments are under increasing strain to get their content out to customers across all channels — easily, quickly and affordably — despite a trend toward declining marketing budgets. According a recent survey from Gartner, marketing budgets have fallen to 2015 levels, and a third of CMOs anticipate budgets will be cut or frozen. Yet, the market opportunity for WCM and enterprise content management (ECM) is projected to reach $67 billion by 2022.