YellowBrix, a provider of targeted news and information products and content customization technology, and FluentMedia, a content-licensing agency of Tribune Media Services, have merged their operations. The newly merged organization will operate as YellowBrix, Inc. and will have its headquarters in Alexandria, Virginia. Terms of the deal have not been disclosed. The merger pairs two suppliers of business-related and other content for the corporate market. The combined companies provide clients with current news, commentary, and other information from a variety of national and international sources, including newspapers, wire services, and trade publications. YellowBrix customers distribute this information to their end users via email, Web sites, and wireless devices.
The foundation of the YellowBrix product line is a proprietary technology that uses artificial intelligence, linguistic pattern analysis, and entity identification to contextually analyze information before delivery to its clients. YellowBrix offers business, financial, general-interest, and regional information about industry sectors and sub-sectors. It also provides detailed coverage of national and international business developments; legal and regulatory issues; new products and services; and competitive activity.