Yahoo Buys Associated Content

May 20, 2010

Yahoo announced the purchase of Associated Content, a website that commissions freelance writers and video producers to create a variety of content on different topics. The site was founded in 2005 to serve as an open content economy and database. The site has more than 350,000 contributors.

According to Yahoo, the move was made to expand internet advertising possibilities and revitalized revenue growth. Financial terms of the deal were not disclosed, although Yahoo did announce that it hopes to complete the purchase by the third quarter of 2010.