Yahoo! Announces New Privacy Choice

Aug 12, 2008

Yahoo! Inc. announced that it will offer users the ability to opt-out of customized advertising on This new option expands Yahoo!'s existing opt-out program for customized advertising served by Yahoo! on third party networks. Yahoo! announced the new opt-out capability as part of its response to a Congressional inquiry about customization sent to 33 companies from the House Energy and Commerce Committee. This new opt-out capability is expected to be available for consumers by the end of August. Users will be able to access the opt-out in the Yahoo! privacy center, which is linked on the home page and nearly every page on the Yahoo! network.