Xiam Technologies Add Social Networking Analysis

May 23, 2006

Xiam, a provider of solutions for Mobile Content Marketing, has added Social Networking Analysis (SNA) to its recommendations engine. SNA will form part of the MPOS solution, which enables Mobile Operators to market and promote content to their customers on a one-to-one basis. MPOS uses a combination of methods to derive appropriate recommendations for individual customers. The recommendations engine then determines the order in which the recommendations are presented to customers.