e-Spirit Inc., a supplier of content management solutions, announced a signi?cant advancement in website personalization technology with the integration of Woopra real-time customer analytics with FirstSpirit CMS.
Woopra's cloud-based platform takes a customer-centric, real-time approach to give a true understanding of customer behavior. Online marketers can then use these insights to make changes and improve website performance over time. Integration with FirstSpirit takes this a step further by giving website visitors the content that's most relevant for them, optimizing content during a single live session.
The FirstSpirit RealtimeTargeting solution is the result of a technology and business development partnership between e-Spirit and Woopra. Under the partnership agreement, e-Spirit will market the integrated solution with Woopra's ongoing support.