Wolters Kluwer Health Launches Brand Probability File

Oct 28, 2008


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Wolters Kluwer Health, a global provider of information for healthcare professionals and students, announced the launch of its new Brand Probability File, which simplifies data analysis for brand vs. generic decisions. It is offered under the Medi-Span product line, which is comprised of drug and clinical information databases that can be embedded in a wide range of healthcare applications, including retail pharmacy, pharmacy benefit management, claims processing, and electronic medical records. Utilizing various data elements published by Medi-Span and a proprietary algorithm, it calculates a Brand Probability Percent Value for a drug product. The closer the Brand Probability Percent Value is to 100%, the greater the probability that drug product behaves as a brand in the marketplace.

(www.wkhealth.com, www.medispan.com)